Looking at Proxima Fitness (https://proximafitness.com/program-builder): what price would make it a no-brainer for you, and at what price would you stop considering it? What would you expect to get for that money? Also say the maximum you would pay per month in USD (0 if nothing).
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Proxima Fitness | Ground Control for your Training.
https://proximafitness.com/program-builder (opens in a new tab)
10 fictional AI personas. Exploratory perspectives, not a survey of real customers. Methodology & limitations
Simulated interest
AI synthesis, not measured demand
Suggested price range
Median $30 · simulated willingness to pay
Response sentiment
What this panel suggests
Synthetic respondents see Proxima as valuable mainly when it saves them from manual program building and ongoing edits. The clearest value proposition is not “AI” in the abstract, but practical automation: turning goals, constraints, and training logs into a plan that adapts over time. On price, the answers cluster around a no-brainer zone near $15/month, with many treating $30/month as about the upper edge of acceptable before they start reconsidering. A high-tail answer reached $150/month, suggesting there is a much more expensive professional-use segment, but that looks like a different buyer than the typical solo lifter. What people would expect for that money is a tailored program, easy updates from logs, and integration with their existing training app/workflow, so the tool feels like a real time-saver rather than another spreadsheet replacement. The main friction is ROI proof: some want stronger evidence that the time saved justifies the cost, especially if they are already managing templates themselves.
Pricing & positioning
Use pricing that matches the value of automation: a low-friction entry point around $15/month, a core tier around $30/month, and a higher-priced tier for heavier coaching or multi-client use. Treat this as a hypothesis to validate, not a launch decision.
The answers center on paying for time saved, adaptive programming, and not having to manually rewrite plans. The typical answer cluster sits near $30/month, with a lower no-brainer zone around $15/month and a long-tail willingness to pay up to $150/month for heavier use. A few respondents still want proof that the product materially beats their current spreadsheets or workflows.
Recurring themes
“automating that would be a massive time-saver”Read Ben Graham’s response →
“seamlessly integrate with my existing workflow”Read Ben Graham’s response →
“question the ROI, especially since I'm still optimizing my Excel sheets”Read Ekaksh Nehru’s response →
Objections to investigate
- Price Sensitivity for Solo Coaches
- Uncertainty Regarding Team/Bulk Features
Use these findings to plan customer interviews or experiments. How to interpret AI research
What the panel said
Click a name to open that persona’s full profile.
Ben GrahampositiveThis Proxima Fitness program builder sounds interesting, especially the idea of an adaptive plan that adjusts based on workout logs. Given my current process with Google Sheets, automating that would be a massive time-saver. A "no-brainer" price would be around $20-$30 per month. For that, I'd expect it to seamlessly integrate with my existing workflow, perhaps allowing for custom exercise libraries and the ability to export client programs in a clear PDF format, similar to what I do now but automated. If it starts creeping above $50 per month, I'd have to seriously reconsider, as my income supports my business but requires careful budgeting. The maximum I'd be willing to pay per month is $45.
Simulated interest: 75/100
Marta GusikowskineutralThis Proxima Fitness program builder sounds interesting, especially the adaptive aspect. The idea of tailoring plans based on constraints and logs could save me a significant amount of time spent manually adjusting templates in Trainerize. However, I'm wary of any "shiny objects." For it to be a no-brainer, I'd expect seamless integration with existing apps like Hevy, advanced periodization options, and perhaps even team-level management capabilities, not just individual client plans. At £20-£30 per month, I'd consider it. If it goes above £50 per month, I'd stop considering it, as that's a significant investment for a tool that still needs to prove its worth against my current, albeit labour-intensive, system. My maximum would be $40 per month.
Simulated interest: 70/100
Ekaksh NehruneutralThis Proxima Fitness tool looks interesting for building programs. If it could genuinely save me time on creating and adapting plans for my 40 clients, a no-brainer price would be around $20 per month. That's a small investment for something that could streamline my workflow significantly. However, if it started costing more than $50 a month, I'd have to question the ROI, especially since I'm still optimizing my Excel sheets. I'd expect it to integrate smoothly with how I currently work, handling most of the plan generation and updates automatically. For that $20 monthly price, I'd expect robust features that genuinely cut down my administrative tasks, allowing more time for client interaction.
Simulated interest: 60/100
Nelli BaumeisterneutralThis Proxima Fitness program builder sounds interesting, especially the adaptive aspect. For a no-brainer price, I'd expect it to significantly streamline my current process of creating and sharing rehab-to-strength plans with clients and colleagues. If it truly simplifies things and ensures client safety without adding complexity, I'd consider a price around $15-20 per month. However, if it becomes another tool to manage or doesn't integrate seamlessly, I would stop considering it above $30 per month. The ability to export plans easily or collaborate with my colleagues within the platform would be essential. The $9.99/mo mentioned by Alex Chen is certainly appealing for a trial.
Simulated interest: 70/100
Latoya MayerpositiveThis Proxima Fitness program builder seems interesting, especially the idea of an adaptive plan. For me, the real value would be if it significantly cuts down the time I spend tweaking programs each month. If it could flawlessly generate individualized plans that I could then quickly review and approve, that would be a game-changer. A no-brainer price would be around $20-$30 per month, assuming it saves me at least 5-10 hours of work. If it costs more than $50 a month, I'd probably stop considering it, as I'd question if the time savings justify the expense compared to my current system.
Simulated interest: 75/100
Jamie OosterhuisneutralThis Proxima Fitness program builder looks interesting, especially the adaptive aspect and integration with apps like Hevy. For 120 members, I'd need something that can handle bulk generation and tracking efficiently. The $9.99/mo advertised price for an AI Coach is very low, but I'm unsure if that's for individual use or a team. If it could genuinely help me streamline programming for my entire box, reducing my manual note-taking and spreadsheet work for even a portion of the members, I could see paying up to $100-$150 per month. Anything above $200 per month would start to make me question the ROI, especially considering I still have my coaching staff to consider. I'd want to see clear data on how it improves athlete adherence and results.
Simulated interest: 60/100
Gilles LegrandneutralFor a tool like Proxima, if it could genuinely automate the creation and adaptation of personalized training plans, and integrate seamlessly with how my clients track their workouts, I'd consider a no-brainer price around $15-$20 per month. This would need to save me significant administrative time. Anything above $30 per month would likely be too much, given my income and current low-overhead system. I'd expect it to handle the complexities of periodization and individual athlete responses, freeing me to focus on more nuanced coaching aspects. My maximum would be $20 per month.
Simulated interest: 70/100
Rick RunolfsdottirpositiveThis looks intriguing, especially the adaptive planning aspect. The current system of juggling TrainingPeaks with spreadsheets for strength work is cumbersome. If it could truly integrate and adapt, especially considering athlete travel or race recovery, that would be invaluable. For that integration, I'd consider paying around $30 per month, but anything over $50 would make me pause. The testimonial mentioning $9.99/mo for an AI coach is noted, but my needs are more complex, involving holistic program adaptation.
Simulated interest: 70/100
Reina Ibarra BarelapositiveThis tool seems interesting for creating adaptive plans, which could be useful for streamlining our program templates. The mention of integrating with fitness apps like Hevy is appealing. For a no-brainer price, I'd be looking at something around $20-$30 per month. At that point, it would justify the cost for the efficiency it could bring to my workflow. If it went much higher, say above $50 per month, I'd start to question if the benefits outweigh the investment, especially considering our current manual system and budget constraints. I would expect a robust platform that simplifies program creation and allows for easy customization, possibly with some AI-driven insights. Ultimately, my maximum would be $30 per month.
Simulated interest: 75/100
Benedetta AntenuccineutralThis Proxima Fitness tool sounds intriguing, especially the idea of an adaptive program. For me, a no-brainer price would be around $15 per month. I'd expect it to generate detailed, progressive plans that I can then send to my clients, saving me the manual work of tracking load changes. For that price, it should integrate well with my current methods, perhaps allowing me to export programs easily. Anything over $30 a month would make me pause, as I'm still a solo coach and need to be mindful of my expenses. I would be willing to pay $15 per month.
Simulated interest: 70/100
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