Build your audience
Describe the people you want to understand. Generate distinct AI personas with backgrounds, goals, and concerns.
Your next idea starts with a questionMeet your audience.
Meet your audience.
Before you build.
Explore your next product, price, or pitch with an AI audience built around your market. Discover objections and possibilities before investing in the next step.
750 free credits · No card required · Public panels of up to 10 personas
Your audience
Independent SaaS founders
EMJLAKSRMCDistinct perspectives.
One research panel.
One research panel.
You asked
What would stop you from trying this product?
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Jamie · Bootstrapped founder
“Show me how it fits into my current workflow. Switching tools is the real cost.”
A direction to explore
Lead with an easy first step. Test an onboarding message that addresses switching costs.
From a hunch to a hypothesisA small research habit.
A small research habit.
A clearer path forward.
Ask a better question
Test a product idea, explore pricing, or uncover objections. Add your product link or image for context.
Find your next move
Compare responses, examine shared themes, and follow up with individual personas. Take the strongest hypotheses to real customers.
What are you working on?
Make the next question count.
Research guide
Test a product idea
Discover what sounds useful, what feels unclear, and what would keep someone from trying it.
Research guideExplore your pricing
Understand perceived value and objections. Turn the responses into pricing experiments.
Research guideUnderstand a market
Explore needs, context, and decision habits through distinct synthetic perspectives.
A useful starting point
Read our methodology ↗AI perspectives. Human judgment.
These are fictional personas, not recruited customers. Use the results to sharpen hypotheses and prepare interviews—not to estimate real market demand.
Good questions
Before you begin
What is an AI audience panel?
A group of fictional, AI-generated personas based on a target-market description. Each brings a distinct background and perspective to exploratory product and pricing questions.
What can I do for free?
New accounts receive 750 trial credits. Free panels can contain up to 10 full-depth personas and are public. A 10-person panel costs an estimated 270 credits, and a panel question costs an estimated 180 credits.
Are my audiences public?
Free, Starter, Growth, and Pro audiences are public. Advanced and Ultimate include the option to create private audiences. Public panels and their public research can appear in search engines.
Can this replace customer interviews?
No. Synthetic responses help you explore possibilities and formulate better questions. Validate important findings with real customers, experiments, and observed behavior.