Choose a Plan

Free and paid both get full-depth personas (lifestyle, work, personality, problems — not canned buying scripts). Paid unlocks larger panels and more credits. Private panels are Advanced/Ultimate only. Estimates assume a ~10-persona cycle (generate + one question).

Starter

$9.99/month

1,000 AI Credits

*Approx. 2 research cycles / month

✓Full-depth personas (same richness as free, larger panels)
✓Up to 25 personas per panel
✓Public audiences + Q&A insights

Growth

$29.99/month

5,000 AI Credits

*Approx. 11 research cycles / month

✓Full-depth personas
✓Up to 50 personas per panel
✓API access
✓Simplify
Clearer, shorter insight summaries for faster decisions.
✓Temperature
Fine-tune how bold vs. conservative panel answers feel.

Pro

$49.99/month

10,000 AI Credits

*Approx. 22 research cycles / month

✓Full-depth personas
✓Up to 100 personas per panel
✓Custom prompts for research
✓Simplify
Clearer, shorter insight summaries for faster decisions.
✓Temperature
Fine-tune how bold vs. conservative panel answers feel.
✓Prompt
Steer persona generation and Q&A with custom instructions.

Advanced

$99.99/month

30,000 AI Credits

*Approx. 66 research cycles / month

✓Full-depth personas
✓Up to 250 personas per panel
✓Optional private audiences (hidden from Explore & search)
✓Simplify
Clearer, shorter insight summaries for faster decisions.
✓Temperature
Fine-tune how bold vs. conservative panel answers feel.
✓Prompt
Steer persona generation and Q&A with custom instructions.
✓ParagraphSize
Control how detailed insight write-ups are.
✓PrivateAudiences
Hide panels from Explore, the sitemap, and search engines (Advanced/Ultimate).

Ultimate

$299.00/month

100,000 AI Credits

*Approx. 222 research cycles / month

✓Full-depth personas
✓Up to 1,000 personas per panel
✓Optional private audiences + max credits
✓Simplify
Clearer, shorter insight summaries for faster decisions.
✓Temperature
Fine-tune how bold vs. conservative panel answers feel.
✓Prompt
Steer persona generation and Q&A with custom instructions.
✓ParagraphSize
Control how detailed insight write-ups are.
✓PrivateAudiences
Hide panels from Explore, the sitemap, and search engines (Advanced/Ultimate).

Enterprise

Custom Pricing

Tailored AI Credits

All plans are monthly subscriptions. Credits and research-cycle estimates are per month. Free = up to 10 full-depth public personas. Paid = larger panels. Advanced/Ultimate can go private.