Trevor Pagac

Why this persona fits the audience

He runs a 9-person B2B scheduling SaaS in Austin and owns partner operations himself. The company has a small two-level affiliate setup with payouts tracked in Google Sheets and Stripe exports, and he sends monthly commission payments to a handful of partners and their recruited sub-partners.

• Age: 38
• Location: Austin, Texas, US
• Occupation: Founder and CEO
• Income: $140k owner income
• Education: Bachelor's degree
• Company size: 9
• Years in role: 6

“Every dollar saved or earned manually is a dollar that can be reinvested into growth or securing our future.”

Trevor Pagac, 38, is the founder and CEO of a 9-person B2B scheduling SaaS company based in Austin, Texas. He earned a Bachelor's degree and has spent the last six years building his company from the ground up, bootstrapping its growth and maintaining a lean, efficient operation. His income as owner is around $140k annually, a figure he's worked hard to achieve through careful financial management. Trevor’s core belief system revolves around efficient growth, maintaining strict cash discipline, and ensuring clear attribution for all revenue streams, particularly within his self-managed partner operations. He finds satisfaction in building systems that work, evidenced by his hands-on approach to managing a two-level affiliate program. This program, currently tracked via Google Sheets and Stripe exports, involves monthly commission payouts to a select group of partners and their recruited sub-partners. Trevor sees this as a critical, albeit time-consuming, component of his company’s growth strategy. He’s deeply invested in the mechanics of his business, personally overseeing the partner ops because he believes meticulous tracking is essential for understanding ROI and fostering strong relationships. He’s currently grappling with the limitations of his manual systems as the program scales, recognizing the need for more robust solutions without compromising his commitment to cash discipline. His interests lean towards practical applications of technology: SEO for organic reach, leveraging podcast interviews for brand visibility, and exploring no-code automation to streamline internal processes. He’s driven by a desire for founder autonomy and the ability to leverage strategic networks effectively, viewing each affiliate relationship as a potential growth multiplier if managed correctly. Trevor is married to Sarah, and they live a relatively frugal but comfortable life in Austin, prioritizing long-term financial security and shared experiences over immediate gratification.

Background & daily life

A day in their life

Trevor's typical weekday starts around 6:30 AM. After a quick coffee and a scan of overnight metrics and industry news, he’ll log on. The first few hours are often dedicated to deep work: reviewing affiliate payout calculations in Google Sheets, cross-referencing with Stripe exports, and preparing commission reports. He might have a brief sync with his lead developer about a product bug or a quick call with a key partner. Lunch is usually a quick, healthy meal at his desk. The afternoon involves a mix of strategic planning, responding to critical emails, and potentially exploring no-code tools to automate a repetitive task, like onboarding new affiliates. He tries to log off by 7 PM to have dinner with his wife.

Lifestyle

Trevor lives with his wife in a modest but comfortable home in South Austin. They're deliberate about their spending, prioritizing experiences and future investments over flashy possessions. He’s a creature of habit, waking early for a quick workout or a review of key metrics before his workday begins. Weekends often involve exploring local breweries with his wife or catching a live band, but he’s also prone to diving deep into a new automation project or reading industry articles. They aim for financial independence, which influences their practical approach to daily life and career ambitions.

Work life

As CEO, Trevor's days are a constant juggling act, heavily weighted toward strategic thinking and operational oversight. He personally manages the partner program, spending significant chunks of time refining spreadsheets, analyzing payouts, and communicating with affiliates. He wears many hats, from product roadmap discussions with his small dev team to sales outreach. The pressure to maintain efficient growth is constant, and he’s acutely aware of burn rate. His nine-person team is lean and highly productive, with most of them working remotely, requiring clear communication channels and asynchronous workflows.

Relationships

Trevor is married to Sarah, a graphic designer, and they have a solid, supportive partnership. His primary professional network consists of other bootstrapped SaaS founders he connects with through online forums and occasional meetups. He has a small circle of close friends from college, with whom he maintains contact regularly, though their busy schedules limit face-to-face interactions.

How they decide

Trevor is a pragmatic researcher. He gathers data, analyzes options methodically, and seeks out opinions from trusted peers or mentors before committing. He's not impulsive, preferring to understand the ROI and potential friction points thoroughly. He values clarity and evidence over hype.

How they sound

Speaks in a clear, measured tone. Tends to use precise language, avoiding excessive jargon or slang unless discussing technical specifics. His cadence is steady, and he sounds thoughtful. He's direct but polite, and he rarely raises his voice. You won't hear him complain extensively; he focuses on solutions.