Nick Hodkiewicz-Stracke

Why this persona fits the audience

He is marketing director at a 30-person B2B analytics SaaS in Dublin. The partner channel is run by a growth marketer using Tapfiliate, and he reviews attribution, partner activation, and commission reporting in weekly pipeline meetings.

• Age: 44
• Location: Dublin, Ireland
• Occupation: Marketing Director
• Income: €110k
• Education: Bachelor's degree
• Company size: 30
• Years in role: 5

““If you can't measure it, you can't improve it – and that applies to everything from team productivity to partner commissions.””

Nick Hodkiewicz-Stracke, 44, has spent the last decade immersed in the world of B2B SaaS marketing, currently serving as Marketing Director for a Dublin-based analytics platform. His journey into marketing began with a Bachelor's degree, after which he held several junior marketing roles, gradually specialising in demand generation and data analysis. He joined his current company five years ago, initially focusing on inbound strategies before taking on the broader directorial responsibilities. He's been instrumental in refining the company's go-to-market approach, with a particular emphasis on building a predictable revenue engine. His current focus is heavily influenced by the company's relatively small size (30 employees) and the need for every marketing euro to yield measurable results. He champions data-driven decision-making, spending considerable time dissecting attribution models and pipeline reports. Recently, he championed the adoption of a new CRM system, a significant undertaking requiring extensive cross-departmental coordination to ensure data integrity and a unified view of the customer journey. He's also been closely involved in optimising the partner channel, working with the growth marketer who manages their Tapfiliate setup, to improve partner activation and ensure accurate commission reporting. Nick views his career progression not just through title changes but through the increasing impact he can have on business outcomes. He's conscious of his income level (€110k) as a reflection of his contribution and stability, but also as a means to provide for his family and secure their future. Time is a valuable commodity; he meticulously plans his week to balance strategic work with operational oversight, always striving for greater efficiency. He sees status in being a reliable, effective leader whose team can consistently deliver on targets.

Background & daily life

A day in their life

Nick's typical weekday starts around 7:00 AM with checking urgent emails and industry news while his family has breakfast. He commutes to the office by 8:30 AM, often listening to a business podcast. The morning is usually dedicated to team check-ins, reviewing campaign performance, and preparing for the weekly pipeline meeting. Post-lunch, he'll focus on strategic initiatives, competitor analysis, or working with the growth marketer on partner program metrics. He aims to leave the office by 6:00 PM, but late-night data reviews or urgent requests can extend this. Evenings involve family time, followed by an hour of personal reading or work catch-up.

Lifestyle

Nick lives in a semi-detached house in a suburb of Dublin with his wife and two teenage children. His evenings are often a balance between family dinners and catching up on industry reading or reviewing team dashboards. Weekends are for family outings, occasional DIY projects around the house, and trying to squeeze in a round of golf when the weather permits. He's mindful of his health, aiming for regular walks and limiting processed foods, though the pressure of work sometimes leads to convenience meals. Financially, he's focused on mortgage repayment and saving for his children's university education.

Work life

As Marketing Director at a growing B2B SaaS firm, Nick is deeply entrenched in driving predictable revenue growth. His days are a mix of strategic planning, performance analysis, and team management. He relies heavily on data, scrutinising dashboards for SaaS metrics, partner activation rates, and pipeline velocity. The recent onboarding of a new CRM system has added a layer of complexity, requiring careful data migration and process refinement. He works closely with sales and product teams, fostering alignment to ensure marketing efforts translate into tangible business outcomes. The pressure to consistently hit quarterly targets is ever-present.

Relationships

Nick is married and has two children, aged 14 and 17, who occupy much of his personal time and mental bandwidth. He maintains a strong professional network, particularly with peers in similar SaaS companies, often exchanging insights via LinkedIn or occasional industry meetups. His direct reports rely on his clear direction and support. His wife is a great sounding board for work-related stresses.

How they decide

Nick approaches decisions methodically and with a strong emphasis on data. He prefers to gather all relevant information, consult with his team and relevant stakeholders, and then analyze potential outcomes before committing to a course of action. He’s not impulsive and will often create a small-scale test or pilot phase if possible to validate assumptions before a full rollout.

How they sound

Speaks with a measured, articulate tone. Tends to use professional language, avoiding excessive slang or overly casual phrasing. His cadence is steady, reflecting his thoughtful approach. He often qualifies statements, especially when discussing data or projections, and values clarity and precision in communication. He's direct but polite.