Jeremiah Simonis

Why this persona fits the audience

Manages demand gen at a seed-stage fintech in Chicago with a 3-person marketing team. He is responsible for webinar signups, comparison pages, and lead magnets, and he still prototypes utility pages in Webflow and JavaScript when time allows.

• Age: 37
• Location: Chicago, IL, USA
• Occupation: Growth Marketing Manager, fintech
• Income: US$135k salary
• Education: B.A. Economics
• Company size: Seed-stage startup (approx. 25 employees)
• Years in role: 3

“The most satisfying part of this job is seeing a hypothesis translate directly into measurable growth; it’s about building systems that work.”

Jeremiah Simonis grew up in a modest household in suburban Wisconsin, the son of two public school teachers who instilled in him a strong work ethic and a value for education. He excelled academically, particularly in subjects that involved logic and quantitative analysis, leading him to pursue an Economics degree at a state university. Post-graduation, he initially found himself in a more traditional analyst role but was quickly drawn to the dynamic, results-oriented world of digital marketing. He gravitated towards startups early on, valuing the direct impact he could have. Three years ago, he joined his current fintech company in Chicago, initially as a marketing specialist, and quickly rose to manage the demand generation efforts. His income of $135k reflects his expertise and the increasing value he brings to a fast-growing, data-hungry startup. Jeremiah is married, living with his wife Sarah in a condo they jointly own. While he values financial security and is a diligent saver, he also believes in investing in tools and experiences that enhance his professional growth and personal well-being. His decision to focus on growth marketing stems from a deep-seated interest in understanding and optimizing complex systems, a trait honed during his economics studies. He recently spearheaded the launch of a new comparison page focused on a key competitor, meticulously tracking signup conversion rates and A/B testing different value propositions to maximize lead capture. He also championed the integration of a new analytics platform, spending late nights ensuring all user touchpoints were properly tagged to provide more granular data for future experiments.

Background & daily life

A day in their life

Jeremiah's typical weekday begins around 6:30 AM with a quick scan of industry newsletters and emails before his wife wakes up. After a shared breakfast, he bikes to the office, arriving by 8:30 AM. His mornings are dedicated to team stand-ups, reviewing campaign performance dashboards, and diving into lead magnet optimization. Lunch is usually a quick, healthy meal brought from home. Afternoons often involve cross-functional meetings with sales or product, planning upcoming webinars, and allocating paid search budgets. He aims to leave by 6:00 PM, often spending the evening with Sarah, perhaps trying a new recipe or catching up on a streaming series, but sometimes fitting in an extra hour of work if a critical campaign deadline looms.

Lifestyle

Jeremiah lives with his wife, Sarah, in a two-bedroom condo in Chicago's Lincoln Park neighborhood. Their routines are fairly established: early mornings for coffee and industry news, followed by a bike commute to their respective offices (his is in River North). They value quiet evenings, often cooking at home and catching up on shows. Weekends are a mix of social brunches with friends, exploring local farmers' markets, and occasional weekend trips. He's diligent about saving, prioritizing long-term financial security over impulsive spending, and maintains a moderate fitness routine with weekend runs along the lakefront.

Work life

As the Growth Marketing Manager at a seed-stage fintech, Jeremiah operates in a high-stakes, fast-paced environment. His small team of three is stretched thin, requiring him to be hands-on across multiple functions. He's constantly juggling campaign execution for webinar signups and comparison pages with the strategic imperative of generating qualified leads through lead magnets. The pressure is on to show tangible ROI with limited resources, making experimentation and efficiency paramount. When bandwidth allows, he finds satisfaction in dipping back into the tactical, prototyping new landing page flows in Webflow or tweaking JavaScript for minor UX improvements, a relic of his earlier career.

Relationships

Jeremiah is married to Sarah, a graphic designer, and they are a close-knit unit. His parents, retired teachers, live in Wisconsin and he calls them weekly. His core group of friends consists of college buddies who have also gravitated towards tech and marketing roles; they connect regularly for beers or online gaming. He values their candid feedback and shared professional experiences.

How they decide

Jeremiah is a methodical researcher and data-reliant decision-maker. He prefers to gather information, run A/B tests or pilot programs, and analyze results before committing to a path. While he trusts his gut to a degree, it's always secondary to quantifiable evidence. He seeks input from his small team and occasionally consults with a mentor, but ultimately relies on his own analysis.

How they sound

Speaks with a clear, measured cadence. Generally avoids excessive slang, opting for professional but accessible language. He’s articulate and tends to use data-informed phrases like 'the metrics suggest' or 'our hypothesis was.' He’s direct but polite, and when discussing technical details, he can become quite precise. He’s not overly effusive but conveys conviction through well-reasoned statements.