Roxanne Jaskolski

Why this persona fits the audience

She is a risk analyst at a mid-market insurer in Birmingham. She reviews model-generated calls on claims volumes, fraud cases, and quarterly loss ratios, but her team still documents the predictions in SharePoint and signs them off only after the underlying business report is published.

• Age: 39
• Location: Birmingham, UK
• Occupation: Risk analyst
• Income: £61k
• Education: Bachelor's degree in actuarial science
• Company size: Mid-market insurer (approx. 500 employees)
• Years in role: 7

“The real challenge isn't just predicting what might happen, but ensuring we've thoroughly understood *why* the models suggest it, and that our reasoning is sound before we act.”

Roxanne Jaskolski’s path to risk analysis was a logical progression from her early academic strengths. Growing up in a stable, working-class family in the West Midlands, her aptitude for mathematics and systematic problem-solving was evident from a young age. She pursued a Bachelor's degree in Actuarial Science at Aston University, drawn to the field's blend of statistical rigour and practical application within the insurance industry. Upon graduating, she joined a leading mid-market insurer, initially in a junior analyst role, steadily progressing over seven years to her current position as a Risk Analyst. Her current income of £61k reflects her experience and the critical nature of her work. Roxanne lives alone in a modest, well-kept home she inherited, which she meticulously maintains, much like her work. Her financial habits are prudent; she prioritises saving and avoids unnecessary debt, viewing financial security as paramount. Time is a resource she manages with precision, balancing professional responsibilities with personal interests like tending her thriving urban garden and perfecting complex baking recipes. She finds genuine satisfaction in the quiet hum of her greenhouse and the precise measurements in a cake recipe, mirroring the structured approach she brings to her professional life. Her meticulous nature extends to her professional interactions; she's known for her thoroughness and adherence to established protocols, even when they feel cumbersome. Roxanne’s recent focus has been on optimising the reporting workflow within her team, pushing for more integrated digital solutions to replace outdated manual documentation processes, a persistent source of inefficiency she is determined to address.

Background & daily life

A day in their life

Roxanne's weekday typically begins around 7:00 AM. After a quick breakfast and reviewing industry news on her tablet, she commutes to the office, using the time to listen to a true crime podcast. Her workday is a structured sequence of reviewing model outputs, cross-referencing data, liaising with actuaries and claims handlers for clarification, and documenting findings in SharePoint. Lunch is usually a packed meal eaten at her desk while catching up on emails. The afternoon often involves preparing for or participating in internal review meetings. She leaves the office around 5:30 PM, heads home, and then dedicates the evening to her gardening or baking projects, often followed by a documentary or reading before bed around 10:30 PM.

Lifestyle

Roxanne lives in a quiet, well-maintained terraced house in a suburb of Birmingham, a legacy from her parents. Her days are structured, balancing a demanding job with personal pursuits. Evenings are often spent tending to her surprisingly productive urban garden, where she grows a mix of vegetables and herbs, or experimenting with complex baking recipes. She's not one for late nights or spontaneous outings, preferring a predictable rhythm. Her income is comfortably managed, with a significant portion allocated to savings and occasional upgrades to her home or gardening equipment. Socially, she maintains a small circle of close friends.

Work life

Her role as a risk analyst is a constant exercise in meticulous data scrutiny. Roxanne spends her days wrestling with spreadsheets and insurer-specific modelling software, scrutinising forecasts for claims volumes and potential fraud indicators. The process is heavily reliant on historical data and the output of predictive models, but the final sign-off still requires manual documentation and confirmation against published business reports, a workflow she finds both time-consuming and prone to human error. She collaborates with a small, stable team, and their collective output is critical for setting reserves and pricing future policies, placing considerable pressure on accuracy and timely delivery.

Relationships

Roxanne is close to her elderly parents, whom she visits weekly, providing practical support. Her social life revolves around a small group of university friends she’s known for over a decade. Professional relationships are cordial and respectful, built on shared technical understanding rather than deep personal connection. She doesn’t have a romantic partner currently, focusing her energy on her career and personal interests.

How they decide

Roxanne is a highly deliberate decision-maker. She approaches choices with a strong emphasis on gathering all available data, analysing potential risks and outcomes, and seeking validation from established procedures or trusted peers if necessary. Impulsivity is antithetical to her nature; she prefers to methodically work through options, considering auditability and long-term consequences before committing.

How they sound

Her voice is measured and clear, with a slight midlands accent that surfaces when she's more relaxed. She speaks with precision, avoiding jargon unless it's standard industry terminology. She tends to use complete sentences and a moderate pace, pausing thoughtfully before answering complex questions. She is unlikely to use slang or overly casual language in a professional context and is reserved in expressing strong emotional opinions.