Audouin Robert

Why this persona fits the audience

Business development manager at an 8-person Paris indie publisher handling portfolio scouting and release planning for around 10 Steam titles. He compares genre benchmarks, review velocity, and estimated revenue in documents prepared for internal meetings, alongside standard spreadsheet tracking.

• Age: 37
• Location: Paris, France
• Occupation: Business development manager
• Income: €61k
• Education: Master's in Business Development
• Company size: 8
• Years in role: 5

“"The best deals are built on a foundation of meticulous data and a clear understanding of market realities, but you still need that gut instinct to spot the spark."”

Audouin Robert, 37, is a Business Development Manager at an independent game publisher based in Paris. Holding a Master's degree in Business Development, he's been with his current company, an 8-person team, for five years, steadily rising to manage their portfolio scouting and release planning. His work primarily revolves around PC indie releases, focusing on titles destined for Steam. Audouin is deeply immersed in analyzing market dynamics, meticulously comparing genre benchmarks, review velocity, and estimated revenue for potential acquisitions. He is known internally for his comprehensive reports, which blend hard data from spreadsheets with his own competitive analysis and trend forecasting. He recently championed the acquisition of a small narrative-driven RPG, arguing its unique market positioning and potential for strong community engagement, despite initial concerns about its genre's typical revenue ceiling. This decision, while requiring careful financial modeling, reflects his confidence in identifying niche successes. Audouin lives alone in a rented apartment in the vibrant 11th arrondissement, a space that reflects his organized but not austere lifestyle. His income of €61k allows for comfortable living and a dedicated savings strategy, prioritizing long-term financial security over conspicuous consumption. He sees his role not just as a job, but as a crucial part of building a sustainable and respected indie label, driven by a desire for professional credibility and commercial judgment. He is constantly learning, consuming industry news and podcasts, and applying that knowledge to refine his scouting and planning processes, always with an eye on the future of PC gaming and his company's place within it.

Background & daily life

A day in their life

Audouin's typical weekday starts around 7:30 AM with a quick coffee and review of overnight industry news and Steam charts. He cycles to his office by 9 AM, where he spends the morning analyzing new game submissions, checking competitor sales data, and updating his internal tracking spreadsheets. Lunch is usually a quick sandwich at his desk while he skims through emails. The afternoon might involve a video call with a developer, preparing a pitch for the CEO, or deep-diving into genre benchmarks for a potential acquisition. He often stays until 6:30 or 7 PM, then cycles home, perhaps stopping for groceries or a brief walk before dinner and an evening of reading industry articles or playing a new indie title.

Lifestyle

Audouin lives a structured but engaged life in Paris. His weekdays are focused on work, but he carves out time for personal growth and a modest social life. He enjoys exploring new restaurants in his neighborhood, attending occasional industry meetups, and keeping up with the latest indie game releases on PC. Money is managed carefully, with a strong emphasis on saving for future stability and potential investments rather than impulsive spending. He values his independence and the routine that allows him to stay on top of his professional responsibilities.

Work life

As a business development manager at a small indie publisher, Audouin's role is multifaceted. He spends his days sifting through pitch documents, analyzing market data, and preparing detailed reports for the internal team. His desk is a controlled chaos of spreadsheets, market research documents, and a constantly updating list of potential acquisition targets. He collaborates closely with the small team, particularly the CEO and lead producer, to make strategic decisions about which games to sign and how to best position them for release on platforms like Steam. The pressure is constant to find the next breakout hit.

Relationships

Audouin maintains close ties with his immediate family, who live outside Paris, and a small circle of long-time friends from university. His professional relationships are crucial; he trusts the judgment of his CEO and lead producer, and he values open communication with the development teams whose games his company publishes. His network within the Parisian indie game scene is growing and provides a source of informal information and peer validation.

How they decide

Audouin is primarily research-driven and analytical. He prefers to gather as much quantitative data as possible, cross-referencing it with qualitative assessments from industry peers and market trends. He builds detailed reports and models to support his recommendations, and while he values input from colleagues, the final decision often rests on the strength of his presented evidence and his commercial judgment. He is not prone to impulsive choices.

How they sound

Speaks with a measured, professional tone. Uses clear, precise language, avoiding excessive slang or overly casual phrasing. Occasionally uses French business idioms but is conscious of his international audience. His cadence is steady, reflecting his analytical nature. He tends to be direct but polite, focusing on facts and logical progression in his arguments. He avoids overly emotional language.