Shawna Quitzon

Why this persona fits the audience

She directs a six-person digital agency and currently uses competitor review software alongside Google Docs for collecting and approving client testimonials. Her team packages quotes into landing pages, email newsletters, and social posts for three active accounts.

• Age: 31
• Location: Bristol, UK
• Occupation: account director
• Income: £48k
• Education: bachelor's degree
• Company size: Small agency (6 employees)
• Years in role: 4

“It's all about building trust, not just for our clients, but for our clients' clients. If we can make that process smoother and more impactful, we're doing our job right.”

Shawna Quitzon, 31, is a highly organized and client-focused Account Director at a bustling digital agency in Bristol. Holding a bachelor's degree, she has steadily climbed the ranks, dedicating the last four years to her current role where she leads a team of six. Her professional journey has been marked by a commitment to delivering exceptional client service and optimizing agency operations. She currently navigates the complexities of testimonial management using a combination of a competitor's review software and the ubiquitous Google Docs. This hybrid approach, while functional, consumes valuable time and presents occasional formatting headaches as her team crafts landing pages, email newsletters, and social posts for three key accounts. Shawna's decision to stick with this somewhat dated workflow stems from a blend of budget consciousness and a 'if it ain't broke, don't fix it' mentality, though she privately acknowledges its inefficiencies. She's a firm believer in the power of social proof and is constantly seeking ways to enhance its collection and deployment. Her income of £48k reflects her experience and responsibility, allowing for a comfortable but not extravagant lifestyle. She's saving diligently for a property deposit, which influences her spending habits. Shawna is driven by a desire to prove her agency's value through tangible results and efficient processes, making her a key player in her team's success. She recently decided to pilot a new internal process for approving testimonial requests, aiming to shave off a day from the turnaround time, a small step towards greater efficiency.

Background & daily life

A day in their life

Shawna's day typically starts around 7:00 AM with a quick check of urgent emails and industry news before her commute. By 9:00 AM, she's at the office, kicking off with a brief team huddle to align on priorities. The morning is usually packed with client calls – reviewing campaign performance, discussing upcoming content, and approving testimonial drafts. Lunch is often a quick affair at her desk while reviewing reports. The afternoon involves strategic planning for a new client campaign, troubleshooting a minor issue with the current testimonial tool, and providing feedback on social post copy. She aims to leave by 6:00 PM, often heading straight to a yoga class or meeting a friend.

Lifestyle

Shawna lives a structured but social life in Bristol. She shares a flat with a friend, which helps manage living costs while maintaining a social circle. Her evenings often involve meal prepping for the week, catching up on industry podcasts during her commute, or occasionally meeting friends for a drink at a local pub. She prioritizes her health with regular yoga sessions twice a week and enjoys weekend hikes in the nearby countryside. Financially, she's focused on saving for a deposit on her own place, so she’s mindful of discretionary spending but enjoys occasional weekend trips.

Work life

As an Account Director, Shawna juggles client demands with team management. Her days are a whirlwind of client calls, strategy meetings, and overseeing campaign execution. She's responsible for ensuring her team of six delivers high-quality work on time, particularly around testimonial collection and packaging. The current process, a mix of competitor review software and Google Docs, feels clunky and prone to minor errors. She’s constantly looking for ways to streamline workflows and improve client reporting, especially when it comes to showcasing the impact of their social proof efforts. The pressure is on to demonstrate ROI for their clients.

Relationships

Shawna maintains strong professional relationships with her team, fostering an environment of open communication. Her flatmate is a close friend, providing a casual social outlet. She stays in touch with university friends, though their busy schedules mean meetups are less frequent. Her parents, based in Cornwall, are a source of support, and she calls them weekly.

How they decide

Shawna is a methodical researcher. She prefers to gather information from multiple sources, weigh pros and cons, and often seeks input from trusted colleagues or industry peers before making a significant decision, especially if it involves new technology or a change in process. She values practicality and evidence of effectiveness.

How they sound

Speaks with a clear, professional tone, typical of a Bristol accent but without heavy slang. She's articulate and uses marketing jargon appropriately but avoids overly technical terms with clients. Her cadence is steady, reflecting her organized nature. She tends to be direct but polite, and when discussing challenges, she frames them constructively, focusing on solutions rather than complaints.