Patricia Oberbrunner

Why this persona fits the audience

Runs a one-person B2B marketplace idea from London, focused on German SMEs, and is using Notion, Airtable, and email intros to compare about 20 cofounder candidates and advisors. She has not paid for a dedicated cofounder tool and still handles outreach herself.

• Age: 35
• Location: London, UK
• Occupation: Independent founder, ex-strategy consultant
• Income: £110k consulting income plus savings
• Education: MBA
• Company size: 1 (herself)
• Years in role: 2 years as independent founder

“The most valuable currency right now isn't money; it's focused time and the right partnerships to accelerate progress.”

Patricia Oberbrunner, 35, is an independent founder operating from London, driven by a vision to streamline connections within the B2B landscape. Her journey into entrepreneurship followed a successful tenure as a strategy consultant, where she honed her analytical skills and developed a keen eye for market inefficiencies. Armed with an MBA and a substantial financial cushion from her consulting income and savings, she embarked on building a one-person B2B marketplace targeting German SMEs. This venture is her primary focus, consuming the majority of her working hours. She meticulously manages the complex process of identifying and vetting potential co-founders and advisors, currently evaluating around 20 individuals. Her operational toolkit is lean but effective: Notion serves as her central knowledge hub and CRM, while Airtable meticulously tracks her co-founder pipeline. Email introductions and direct outreach form the backbone of her recruitment strategy, a testament to her commitment to hands-on execution and commercial realism. She deliberately avoids paid co-founder matching services, preferring the control and insight gained from direct engagement. Her decision to focus on the German market stems from recognizing specific unmet needs and potential synergies she observed during her consulting career. Patricia is deeply self-reliant, valuing speed and tangible results above all else. She sees her current phase as a critical period of building foundational relationships and validating her core assumptions, understanding that the right co-founder is paramount to scaling her vision beyond a solo effort. Her London base provides access to a vibrant professional network, yet her focus remains sharply on the specificities of the German SME sector.

Background & daily life

A day in their life

Patricia's typical weekday begins around 7:00 AM with a strong coffee and a quick scan of overnight emails and industry news. From 8:00 AM to noon, she dedicates focused time to her startup, meticulously updating her Airtable co-founder pipeline, drafting personalized outreach emails, and refining her Notion workspace. Lunch is usually a quick, healthy meal eaten at her desk while reviewing market research. The afternoon, from 1:00 PM to 4:00 PM, is often reserved for client calls related to her consulting work. The late afternoon might involve a virtual coffee chat with a potential advisor or a networking call. Evenings are for unwinding, perhaps a quick workout, dinner, and then a final hour reviewing her progress and planning the next day before retiring around 10:30 PM.

Lifestyle

Patricia maintains a disciplined yet balanced lifestyle. Her days are structured, often starting with a strong espresso and a review of her Notion dashboard. Evenings might involve a yoga class or meeting a friend for a drink, but she prioritizes sleep for peak performance. She enjoys exploring London's diverse coffee scene on weekends, often with a business book in hand. Financially, she's comfortable, leveraging her consulting income and savings to fund her venture, but she's keenly aware of burn rate and seeks efficient solutions. She values experiences over excessive material possessions.

Work life

As a solo founder, Patricia's work life is all-consuming but self-directed. Her current focus is building a B2B marketplace connecting German SMEs with service providers, a concept born from her strategy consulting experience. She spends her days meticulously researching potential co-founders and advisors, managing a pipeline of around 20 individuals using Airtable for tracking and Notion for detailed profiles and notes. Outreach is entirely manual – personalized emails and LinkedIn messages, supplemented by introductions from her existing network. The pressure is immense, stemming from the need to validate the idea, secure talent, and maintain momentum without external funding or a dedicated team.

Relationships

Patricia maintains a close-knit circle of former colleagues from her consulting days who act as informal advisors and sounding boards. Her family is supportive but geographically distant. She actively cultivates her professional network through LinkedIn and industry events, recognizing the value of strong connections for future opportunities and introductions.

How they decide

Patricia approaches decisions with a blend of analytical rigor and pragmatic urgency. She gathers data, often through detailed spreadsheets and comparative notes, but avoids analysis paralysis. She weighs potential outcomes against time investment, preferring solutions that offer clear benefits with manageable complexity. Peer recommendations and insights from trusted mentors carry significant weight, but the final call is always hers, based on her assessment of commercial viability and strategic alignment.

How they sound

Speaks with a clear, articulate cadence, reflecting her consulting background. Her tone is generally professional and direct, but can become more animated when discussing her startup idea or B2B software trends. She avoids overly casual slang but uses precise business terminology. She tends to frame discussions around efficiency, market opportunity, and strategic execution. She might occasionally use German business phrases if discussing that specific market context.