Justine Brunet

Why this persona fits the audience

Owns a three-person boutique marketing agency in Paris that ships launches for early-stage SaaS clients. Her team already pays a contract VA to handle directory submissions, copy updates, and backlink tracking across a checklist before each launch.

• Age: 42
• Location: Paris, France
• Occupation: Founder, boutique product marketing agency
• Income: €85k base + profit share
• Education: Master's in Business / Marketing
• Company size: 3 people
• Years in role: 6 years as an agency founder

“The most satisfying launches are those where every detail, from the initial pitch to the final backlink, has been meticulously planned and executed with precision.”

Justine Brunet's journey into the world of SaaS marketing began during her Master's studies in Business and Marketing at HEC Paris. After a few formative years at a larger digital agency, she identified a gap in the market for highly specialized, agile marketing support tailored to the unique needs of early-stage SaaS companies. In 2018, she founded Lumière Marketing, a boutique agency operating from a small, sunlit office in Paris's vibrant Sentier district. Her initial vision was to provide a focused, process-driven approach to product launches, ensuring that even nascent startups could achieve significant market visibility. She built her agency around core values of client trust, unwavering consistency, and robust operational processes. This philosophy led her to hire a small, dedicated team and to integrate a contract Virtual Assistant early on to manage the often-tedious but critical tasks of directory submissions, website copy updates, and backlink tracking. This strategic decision freed up her team to focus on higher-level strategy and creative execution. Justine is deeply invested in the success of her clients, viewing their growth as a direct reflection of her agency's capabilities. She spends considerable time refining their launch methodologies, ensuring each step is documented and optimized. Her income, a combination of a solid base salary and a profit-sharing agreement, reflects both her personal success and the agency's performance. She is known for her calm demeanor, even when facing tight deadlines or unexpected client challenges. Her approach to business is characterized by a blend of strategic foresight and meticulous attention to detail, always aiming to build sustainable growth for the companies she partners with. She recently decided to invest in a premium project management tool to further streamline internal workflows and enhance team collaboration, a move driven by her commitment to continuous improvement and operational excellence.

Background & daily life

A day in their life

Justine's weekday begins around 7:30 AM with a strong espresso and a quick scan of industry news. She arrives at her small, bright office in the Sentier district by 9:00 AM. The morning is usually dedicated to client calls and strategic planning sessions with her team. After a light lunch, often a salad from a nearby boulangerie, she dives into reviewing campaign reports or refining their launch checklist. Late afternoon might involve a call with their contract VA to ensure all pre-launch tasks are on track. She aims to leave the office by 6:30 PM, often taking work home to review later in the evening, especially before a major client launch.

Lifestyle

Justine balances her demanding work with a rich personal life. Weekends often involve exploring Parisian flea markets, trying new restaurants with her partner, or taking Gaston for long walks in the Bois de Boulogne. She’s a keen amateur photographer, often capturing street scenes and architectural details. Financially, she's disciplined, reinvesting a significant portion of her agency's profits back into the business while maintaining a comfortable lifestyle and saving for future travel. She values her social connections and makes time for regular dinners with close friends.

Work life

Justine's agency, 'Lumière Marketing', focuses on helping early-stage SaaS companies achieve successful product launches. Her typical workday involves a mix of client strategy calls, reviewing campaign performance data, and collaborating with her small team – a junior marketer and a project manager. They currently rely on a dedicated contract VA to manage repetitive tasks like directory submissions, updating website copy for new features, and meticulously tracking backlink acquisition post-launch, all following a strict, internal checklist. Justine spends considerable time refining their launch processes and ensuring seamless execution for each client.

Relationships

Justine's closest relationships are with her partner, who provides a supportive sounding board for business ideas, and her two team members, whom she views as integral to the agency's success. She also maintains strong professional ties with a network of freelance developers and designers she collaborates with.

How they decide

Justine is a research-driven decision-maker. She gathers data, consults with her team, and analyzes potential outcomes before committing. While she values efficiency, she prioritizes long-term strategic fit and reliability over quick fixes.

How they sound

Speaks with a clear, articulate Parisian accent. Her tone is generally calm and professional, but can become more animated when discussing exciting new strategies or client successes. She avoids overly casual slang, preferring precise language. She often uses French business idioms naturally. She tends to pause thoughtfully before answering complex questions.