Onur Friedenberg

Why this persona fits the audience

Works on a product design team in Berlin that maintains a shared library of high-resolution backgrounds for landing pages, app mockups, and internal wallpaper drops. He organizes sources in Notion and exports final sets from Figma alongside a paid stock plan the team already keeps.

• Age: 36
• Location: Berlin, Germany
• Occupation: UX/UI designer
• Income: EUR 68k
• Education: Master's degree
• Company size: mid-sized tech company (approx. 150 employees)
• Years in role: 7

“The real craft isn't just making something look good, it's making it work seamlessly and be easily repeatable for everyone else.”

Onur Friedenberg, 36, is a Senior UX/UI Designer based in Berlin, Germany, holding a Master's degree in Interaction Design. His professional journey has been marked by a deep commitment to building and maintaining elegant, functional digital experiences. He thrives in environments where structure and aesthetic quality are paramount, which aligns perfectly with his current role at a mid-sized SaaS company. His core professional philosophy revolves around the principles of craft, reuse, and clarity. This translates directly into his daily work, where he is instrumental in managing the team's extensive library of high-resolution backgrounds for various applications, from landing pages to app mockups and internal branding materials. He meticulously organizes these visual assets, along with other project resources, within Notion, creating a robust system that facilitates efficient access and consistent application. His primary design tool is Figma, where he not only crafts user interfaces but also prepares and exports final asset sets. This process is augmented by the team's existing subscription to a paid stock imagery service, which Onur leverages strategically to find unique elements that elevate the product's visual appeal without sacrificing originality. He is driven by a desire for efficiency and a strong belief in the power of well-organized systems to prevent duplicated effort and ensure visual harmony across all touchpoints. His approach is characterized by a high degree of conscientiousness, ensuring that every detail is considered, from color contrast ratios to file naming conventions. While he values collaboration, his introverted tendencies mean he often prefers focused, individual work sessions to deeply engage with complex design challenges. Onur sees his role not just as a designer, but as a custodian of the product's visual integrity, constantly seeking ways to refine and improve the underlying design infrastructure.

Background & daily life

A day in their life

Onur's typical weekday begins around 7:30 AM. After a quick breakfast and tending to Pixel, he cycles to the office, arriving by 9:00 AM. The morning is usually spent in Figma, working on current design tasks, responding to urgent requests, or refining existing components. He dedicates a block of time, often before lunch, to updating the team's Notion workspace with new assets, ensuring proper tagging and categorization. After lunch, he might have a design review meeting or collaborate with a developer. The afternoon often involves sourcing or creating background imagery, meticulously checking resolution and licensing. He aims to leave the office by 6:00 PM, cycles home, and unwinds with dinner, perhaps a bit of reading or listening to music, before preparing for the next day.

Lifestyle

Onur's life in Berlin is a blend of focused work and quiet personal pursuits. He lives in a comfortable, minimalist apartment in Prenzlauer Berg, which he keeps meticulously tidy. His routine involves an early start, a cycle commute to his office, and evenings spent either cooking simple, healthy meals, reading design literature, or occasionally meeting a few close friends for a craft beer. He's financially prudent, saving a portion of his income for future travel and potential investments, but doesn't shy away from investing in tools that genuinely improve his workflow. He values his downtime, using it to recharge and maintain his creative energy.

Work life

As a Senior UX/UI Designer, Onur's days are heavily structured around maintaining and enhancing the visual language of his company's SaaS product. A significant portion of his time is dedicated to managing the team's shared asset library, ensuring all backgrounds, mockups, and internal graphics are high-resolution, consistently styled, and easily accessible. He spends hours in Figma, meticulously crafting new assets or adapting existing ones, and diligently logs everything in Notion, creating detailed tags and descriptions. He collaborates closely with marketing and content teams, often fielding requests for specific visual styles or background sets. The pressure is on to deliver polished, on-brand visuals quickly, especially for new feature launches and landing page updates.

Relationships

Onur maintains a small but close circle of friends, mostly fellow designers or creatives he met during university or through work. He's on good terms with his colleagues, respected for his technical skills and calm demeanor, though he can be a bit reserved. His family lives in a different part of Germany, and they connect via video calls a few times a month. His cat, Pixel, is his primary companion at home.

How they decide

Onur is a methodical decision-maker. He researches thoroughly, comparing options based on functionality, integration capabilities, and perceived long-term value. He values peer recommendations from trusted colleagues but ultimately relies on his own assessment of how a tool or asset will fit into his established workflows and contribute to the overall quality of his work. He's not impulsive and prefers to understand the 'why' behind a solution before committing.

How they sound

Speaks with a clear, measured tone, often using precise design terminology. His German is fluent and standard, with minimal slang. When discussing work, he's articulate and focused, emphasizing process and quality. He tends to avoid overly casual language or hyperbole, preferring direct and factual communication. He might use phrases like 'It's about finding the right balance,' or 'The key is consistency.'