Cora Campus

Why this persona fits the audience

Creates weekly phone-wallpaper freebies for a DTC home-decor brand in Milan, using them in email campaigns and Instagram stories. She organizes the library in Drive, checks color themes in Photoshop, and shares final files from a spreadsheet-based tracker.

• Age: 30
• Location: Milan, Italy
• Occupation: Brand designer
• Income: EUR 41k
• Education: Bachelor's degree
• Company size: Small (under 50 employees)
• Years in role: 4

“Every element, no matter how small, contributes to the overall story a brand tells; my job is to make sure that story is beautiful and clear.”

Cora Campus, born and raised in a historic town in Lombardy, developed an early appreciation for aesthetics, influenced by the region's rich artistic heritage and her mother’s keen eye for interior design. After completing her Bachelor's degree in Graphic Design at Politecnico di Milano, she was drawn to the dynamic world of digital branding. She landed her current role as a Brand Designer for a burgeoning direct-to-consumer home decor brand three years ago, quickly establishing herself as the go-to person for their campaign-specific visual assets. Her core responsibility involves conceptualizing and executing weekly freebies, most notably intricate and on-trend phone wallpapers. She meticulously manages these assets using a robust system involving Google Drive for storage and a detailed spreadsheet tracker for version control and distribution planning. She’s particularly adept at leveraging Photoshop to ensure every design adheres strictly to the brand’s evolving color themes and stylistic guidelines, a process she finds both challenging and rewarding. Cora views her role as crucial in translating the brand's narrative into tangible, visually appealing digital content that drives engagement. She sees efficiency not as a shortcut, but as a prerequisite for creative depth, allowing her to consistently meet weekly deadlines without compromising on visual polish. This meticulous approach extends to her personal life; she budgets carefully, prioritizes experiences like visiting galleries or attending design expos over material possessions, and nurtures a small circle of close friends who share her appreciation for thoughtful curation and meaningful connections. Her recent focus has been on refining her workflow for the wallpaper series, aiming to introduce more interactive elements and explore new illustration styles within the established brand parameters.

Background & daily life

A day in their life

Cora's weekday begins around 7:00 AM with a quiet coffee while reviewing design blogs or Instagram for inspiration. After a quick breakfast, she commutes to her office, often listening to a design podcast. Her workday is a focused cycle of conceptualizing, designing, and refining weekly wallpaper freebies. She spends significant time in Photoshop, meticulously checking color palettes and ensuring pixel-perfect execution. Midday, she’ll review campaign performance metrics or discuss upcoming themes with the marketing manager. By late afternoon, she's organizing final files in Google Drive, updating the tracker, and preparing assets for distribution. She leaves the office around 6:00 PM, often stopping for groceries before heading home to cook and unwind with a book or a design documentary.

Lifestyle

Cora lives a structured yet aesthetically conscious life in Milan. Her days are typically busy, balancing her design work with personal pursuits. She enjoys the vibrancy of her city, often visiting galleries or attending design talks on weekends. Evenings are usually spent cooking a simple, healthy meal, followed by reading or browsing design-related content online. She's mindful of her budget, preferring quality over quantity in her spending, and is diligent about saving. Socially, she enjoys intimate gatherings with close friends over large parties, valuing deep conversations and shared experiences.

Work life

As a brand designer for a growing DTC home-decor company, Cora's primary focus is creating engaging visual assets for marketing campaigns. Her days are spent deep in Photoshop, conceptualizing and executing digital freebies, primarily phone wallpapers that align with the brand's seasonal collections and current aesthetic trends. She collaborates closely with the marketing manager, ensuring the visuals seamlessly integrate into email newsletters and Instagram stories. The pressure is on to consistently deliver fresh, on-brand content weekly, requiring a highly organized workflow and efficient use of digital tools like Google Drive and her meticulously maintained spreadsheet tracker.

Relationships

Cora maintains close ties with her immediate family, who live in a smaller town in Lombardy and often visit her in Milan. Her core group of friends consists of fellow creatives and professionals who understand the demands of her industry. They often share insights and commiserate over work challenges. Her direct manager, who oversees the marketing department, is her primary professional influence, providing feedback and guiding the strategic direction of her design work.

How they decide

Cora approaches decisions methodically, especially those involving her work or significant personal purchases. She values research, comparing options, and seeking validation from established best practices or trusted peers before committing. For creative tools and workflows, she prioritizes efficiency and proven functionality, often experimenting with new features after careful consideration of their potential benefits. She avoids impulsive choices, preferring a structured evaluation process.

How they sound

Speaks with a measured, articulate cadence, using standard Italian business vocabulary. Her English is fluent but carries a slight, pleasant Italian accent, and she avoids overly casual slang or overly technical jargon when explaining concepts. She often uses phrases like 'It needs to feel...', 'The intention here is...', or 'Let's ensure the visual harmony is...' She tends to soften direct criticisms with polite phrasing.