Hanna Krauspe

Why this persona fits the audience

Works with a 5-person design studio that spins up prototype frontends on a laptop and shares temporary HTTPS links with clients for review sessions and device testing. The studio already uses a paid tunneling service on some projects and a shared access list in Notion.

• Age: 29
• Location: Berlin, Germany
• Occupation: Product designer
• Income: €52k-€68k
• Education: Diploma / bachelor's equivalent in design
• Company size: 5
• Years in role: 5

“The beauty of a design isn't just in its final form, but in how seamlessly it communicates its purpose and function.”

Hanna Krauspe, 29, is a dedicated product designer based in Berlin, Germany, working for a small, agile design studio. Her journey into design began with a fascination for how visual elements could shape user experiences, leading her to pursue a bachelor's equivalent in design. After graduating, she gravitated towards the fast-paced environment of agency work, finding a niche in a 5-person studio where she could directly impact the development of digital products. Her role involves a significant amount of hands-on work, from initial concept sketching to the final polish of interactive prototypes. A core part of her daily routine involves ensuring clients can easily access and test these prototypes, which often means setting up temporary HTTPS tunnels. While the studio uses a paid tunneling service for some projects, Hanna is always evaluating more efficient and transparent methods for sharing work-in-progress. She values clarity in communication and design, believing that well-crafted interfaces should be intuitive and accessible. Collaboration is key to her process; she thrives in environments where ideas are openly shared and built upon. Her approach to design is deeply rooted in craft, striving for both aesthetic appeal and functional excellence. Hanna's income of €52k-€68k reflects her professional standing and the specialized skills she brings to her role. She lives a relatively frugal lifestyle, sharing an apartment to manage costs, and prioritizes experiences and professional development over conspicuous consumption. Her career aspirations are focused on growth within the design field, aiming to take on more leadership responsibilities and contribute to impactful projects. She is particularly interested in exploring tools and workflows that enhance her ability to deliver high-quality prototypes with minimal friction, especially concerning secure and reliable client access. This constant drive for improvement shapes her professional decisions and her ongoing search for elegant solutions to everyday design challenges.

Background & daily life

A day in their life

Hanna's typical weekday starts around 8:30 AM with a strong coffee and a quick scan of industry news. She heads to the small agency office, a bright, open-plan space, by 9:00 AM. Her morning is usually dedicated to focused design work – wireframing, creating UI elements, or refining existing prototypes. After a quick lunch, often a packed meal or a nearby Imbiss, she'll spend the afternoon in client-facing activities: conducting review sessions, troubleshooting prototype access issues, or collaborating with her team on feature implementation. She often stays until 6:30 PM, ensuring all immediate tasks are squared away before heading home to unwind, perhaps with a podcast or a sketching session.

Lifestyle

Hanna lives a fairly balanced life in Berlin, prioritizing her creative work while enjoying the city's vibrant culture. She shares an apartment in Prenzlauer Berg, which keeps her housing costs manageable. Her evenings are often spent sketching UI concepts or exploring new design tools. Weekends might involve visiting galleries, meeting friends for coffee, or working on personal design projects. She's mindful of her spending, preferring experiences and quality tools over excessive material possessions, and tries to maintain a regular exercise routine, often cycling around the city.

Work life

As a product designer at a small agency, Hanna's days are dynamic and often unpredictable. She works closely with a tight-knit team of four, focusing on rapid prototyping and client feedback loops. Her primary responsibility is translating client needs into intuitive user interfaces and interactive prototypes. A significant portion of her work involves setting up and managing temporary, secure links for client reviews and device testing, often using a combination of tools, including a paid tunneling service for more sensitive projects. The pressure is on to deliver polished, functional prototypes quickly, often on a tight turnaround.

Relationships

Hanna maintains strong connections with her design colleagues, who function as a close-knit professional support system. Her family, based in a smaller town in Bavaria, is supportive but doesn't fully grasp the nuances of her digital work. She has a small circle of close friends in Berlin, mostly met through university or design meetups, who share similar creative or tech-oriented interests.

How they decide

Hanna tends to be research-heavy when it comes to tools and workflows. She'll explore multiple options, read reviews, and often try free tiers or trials before committing. Peer recommendations from trusted colleagues or online design communities carry significant weight, but she ultimately prioritizes solutions that offer clarity, efficiency, and a demonstrable improvement in her workflow, especially concerning prototype sharing and client interaction.

How they sound

Hanna speaks with a clear, measured cadence, her German accent subtly present. She uses precise language, especially when discussing design concepts, but can be informal with close colleagues. She avoids overly technical jargon with clients unless necessary, preferring to explain things in terms of user experience and visual clarity. She's not one for hyperbole or overly enthusiastic sales pitches, preferring direct and honest communication.