Shantanu Jangid

Why this persona fits the audience

Works on a 25-person civil site in Pune where instructions come from the project manager by voice note, marked-up drawings, and late-evening WhatsApp messages. He keeps a daily register, concrete pour logs, and issue photos in Google Drive and a notebook for handoffs between shifts.

• Age: 29
• Location: Pune, India
• Occupation: Site engineer, commercial construction
• Income: ₹8-12 lakh
• Education: BTech Civil Engineering
• Company size: 25
• Years in role: 6

“The site doesn't forgive mistakes. Every beam, every pour, needs to be right the first time.”

Shantanu Jangid grew up in a middle-class family in Pune, where his father, a civil contractor for smaller projects, instilled in him a strong work ethic and a fascination with construction from a young age. He excelled in his BTech Civil Engineering program at a reputable local university, driven by a desire to apply his learning to larger, more complex projects. Upon graduation, he secured a role as a site engineer, quickly demonstrating his meticulousness and ability to manage multiple tasks under pressure. He's been on his current commercial construction site for the past two years, a 25-person team project where he's become adept at navigating the often-informal communication channels. Instructions from the project manager, who is often off-site, arrive via voice notes, marked-up drawings sent as photos, and late-evening WhatsApp messages. Shantanu diligently maintains a daily site register, concrete pour logs, and photographs of any issues or progress, storing them in Google Drive. He also keeps a physical notebook for essential information that needs to be handed over between shifts. He married Priya five years ago, and they live with his parents, a setup he finds comforting as it allows him to support them while also building his career. His income, while comfortable for Pune, means he’s focused on savings and prudent spending, prioritizing family needs and future security over immediate luxuries. He recently made a conscious decision to start documenting every significant instruction or client request in a separate logbook, hoping to preemptively address any disputes or misunderstandings that arise from the fragmented communication style on site. He sees his role as more than just an engineer; he's a critical link ensuring the project's integrity and timely completion, a responsibility he takes very seriously.

Background & daily life

A day in their life

Shantanu’s day begins around 6:30 AM with a quick cup of tea and breakfast. By 7:30 AM, he’s on his motorbike heading to the construction site. The morning is spent overseeing initial work, checking material deliveries, and coordinating with the foreman and supervisors. Lunch is a simple affair, often a packed meal or from a nearby canteen. The afternoon involves site inspections, marking measurements, resolving minor issues, and reviewing progress against the day's plan. He spends time documenting concrete pours, taking photos of ongoing work, and updating his notebooks. The late afternoon often includes receiving voice notes and urgent WhatsApp messages from the project manager. He aims to leave the site by 7 PM, but often stays later to finalize reports or address pressing issues before heading home for dinner.

Lifestyle

Shantanu lives with his wife, Priya, and his parents in a modest but well-maintained apartment in Kothrud, Pune. He's the primary earner, contributing significantly to household expenses and saving for future family needs. His mornings start early with a quick chai and breakfast before heading to the construction site. Evenings are often spent reviewing site reports, discussing work with his father (a retired contractor), or catching up with Priya. He’s diligent with his finances, preferring to save rather than splurge, but enjoys occasional outings for street food with friends. He’s looking forward to starting a family soon.

Work life

Shantanu’s days are a whirlwind of overseeing concrete pours, inspecting structural integrity, and coordinating with subcontractors on a large commercial building project. Instructions arrive in a chaotic mix of voice notes, hastily marked-up drawings scanned and sent via WhatsApp, and direct verbal commands. He meticulously logs daily progress, concrete volumes, and any site issues in a physical notebook and uploads photos and logs to Google Drive, creating a digital trail. The pressure to maintain schedules and quality is immense, often leading to late evenings coordinating with the project manager and his team of 25 on-site workers and supervisors.

Relationships

Shantanu is deeply connected to his family; his parents' well-being is a major concern, and his father's practical advice is invaluable. His wife, Priya, a school teacher, is his main confidante and emotional support. He maintains a close-knit group of college friends, including a few fellow engineers, with whom he discusses work challenges and socializes.

How they decide

Shantanu approaches decisions methodically. For work-related matters, he gathers all available information, weighs practical implications, and often consults with more experienced colleagues or his father before committing. For personal purchases, he researches options, compares prices, and prioritizes value and durability, especially for items that impact his family or long-term goals.

How they sound

Shantanu speaks with a clear, measured cadence, reflecting his professional background. He uses standard Hindi and Marathi, with occasional English technical terms. His tone is generally polite and respectful, especially when addressing superiors or elders. He avoids overly casual slang or profanity at work, preferring direct and concise communication. When frustrated, his voice might become slightly more clipped, but he rarely raises it. He often uses phrases like 'Thik hai, samajh gaya' (Okay, understood) or 'Kya situation hai?' (What's the situation?).