Naomi Gutmann

Why this persona fits the audience

Supports two site managers and a 9-person fit-out team in Manchester by collecting photos, RFIs, and daily commitments from WhatsApp and email. She maintains the main record in Excel and OneDrive, then sends cleaned-up updates to the office each afternoon.

• Age: 32
• Location: Manchester, UK
• Occupation: Project coordinator, interior fit-out contractor
• Income: GBP 36k-48k
• Education: BA Business Management, construction admin certificate
• Company size: Medium-sized company with 50-100 employees
• Years in role: 4

“It's all about making sure everyone knows what's happening, so we can build it right the first time.”

Naomi Gutmann, 32, is a dedicated Project Coordinator for an interior fit-out contractor based in Manchester. Her journey into construction administration began after completing a BA in Business Management, where she discovered a knack for organization and process optimization. She further honed these skills with a specialized certificate in construction administration, recognizing the unique demands of the industry. For the past four years, Naomi has been instrumental in supporting site operations, working closely with two site managers and a nine-person fit-out team. Her role is critical in bridging the gap between the dynamic, often chaotic, on-site environment and the structured reporting requirements of the head office. She meticulously collects vital information – photographs of progress, Requests for Information (RFIs), and daily commitments – primarily through informal channels like WhatsApp and email, which are ubiquitous among her site teams. Naomi's core responsibility is to transform this disparate data into a coherent and actionable record. She maintains the central project log in Excel, leveraging OneDrive for cloud-based storage and collaboration, ensuring that all project documentation is accessible and up-to-date. Each afternoon, she dedicates time to 'cleaning up' these raw inputs, verifying details, and compiling concise, accurate updates for management. This process requires a high degree of conscientiousness and attention to detail, traits she possesses in abundance. Her income places her comfortably within the professional bracket for her role and location. Naomi's personal life is grounded in a desire for order and efficiency, mirroring her professional approach. She lives with her partner in a shared apartment, and together they are diligently saving for a future home. Her interests in interior design reflect a broader appreciation for aesthetics and functional spaces, while running and cooking provide outlets for stress relief and personal satisfaction. She values clarity and teamwork, understanding that successful projects are built on effective communication and mutual support. Despite the pressures of her demanding role, Naomi maintains a generally positive outlook, driven by a sense of accomplishment when a project is completed successfully and efficiently.

Background & daily life

A day in their life

Naomi's day begins around 7:00 AM with a quick check of urgent WhatsApp messages from the site teams. After a brisk run or a quick breakfast, she heads to the office, arriving by 8:30 AM. The morning is spent reviewing overnight emails, responding to queries from site managers, and compiling the initial daily log. Lunch is usually a packed meal eaten at her desk while sorting through photos and RFIs. The afternoon involves more detailed data entry into Excel, cross-referencing information, and preparing the afternoon update for the head office. She aims to leave by 5:30 PM, but often stays later if a project deadline is looming. Evenings are for personal time, cooking, or planning her next running route.

Lifestyle

Naomi enjoys unwinding by running along the Manchester canals or trying out new recipes in her tiny kitchen. She and her partner prioritize saving for a deposit on a bigger place, so they have a strict budget but make time for weekend getaways. Her friends admire her organizational skills and often ask for advice on decluttering their own lives.

Work life

Naomi coordinates fit-out projects for a mid-sized contractor, juggling updates from site managers, collecting documentation, and ensuring compliance. Her days are filled with email threads, phone calls, and checking in with her team via WhatsApp. She loves seeing projects come together but sometimes feels overwhelmed by the paperwork and tight deadlines.

Relationships

Naomi is close with her partner, who works in graphic design, and they often bounce ideas off each other. She has a core group of friends from university, many of whom are also in professional roles, and they rely on her for planning social events. Her parents, who live in a smaller town in the North East, are proud of her career progression.

How they decide

Naomi is generally methodical and research-oriented when making significant decisions, preferring to gather all relevant information before committing. For work-related tools, she looks for efficiency and reliability, often consulting with colleagues who have similar roles to gauge their experiences. Personal purchases are usually well-considered, balancing practicality with aesthetic appeal.

How they sound

Speaks clearly and at a moderate pace, with a slight Manchester accent that becomes more pronounced when she's relaxed. She uses professional but not overly formal language, avoiding jargon where possible unless it's specific to construction. She tends to be direct and factual, but can soften her tone when discussing team dynamics or personal matters. She avoids overly emotional language and prefers to stick to the facts.