Agasti Prajapat

Why this persona fits the audience

Owner of a 5-person recruitment agency in Mumbai focused on sales hiring for EU clients. He prospect lists French and Belgian employers by hand from company sites and alumni networks, and the team keeps contact data in Google Sheets.

• Age: 33
• Location: Mumbai, India
• Occupation: Recruitment agency owner
• Income: ₹21L
• Education: Bachelor's degree in management
• Company size: 5
• Years in role: 5

“Every contact, every lead, is a potential bridge to a new opportunity – you just have to build it carefully, piece by piece.”

Agasti Prajapat, 33, is the founder and owner of a burgeoning recruitment agency based in Mumbai, specializing in placing sales professionals with clients primarily in France and Belgium. Armed with a Bachelor's degree in Management, he established his firm five years ago, driven by a desire for independence and a keen eye for the demand in the European market for skilled Indian talent. His agency, currently a lean operation of five employees, thrives on Agasti's personal drive and meticulous approach. He believes strongly in the power of direct outreach and relationships, dedicating significant personal time to manually identifying potential client companies through their official websites and leveraging his university alumni network for introductions. This hands-on prospecting is a cornerstone of his strategy, ensuring a deep understanding of the target market. His team diligently logs all contact information and interactions into Google Sheets, a system that has served them well but is becoming increasingly strained as the business grows. Agasti's income of ₹21L reflects his success but also the intensive effort required. He is conscious of the need for efficiency and is beginning to explore ways to streamline his operations without compromising the personal touch that defines his agency's value proposition. He sees the potential for growth but is wary of scaling too quickly without robust systems in place. His ambition is tempered by a pragmatic understanding of the operational challenges involved in bridging two distinct business cultures and time zones.

Background & daily life

A day in their life

Agasti's weekday begins around 7 AM with a quick check of emails and urgent messages from European clients, accounting for the time difference. After breakfast with his family, he heads to the office by 9 AM. The morning is packed with calls to candidates in India and follow-ups with European hiring managers. Lunch is usually a quick affair at his desk. The afternoon is dedicated to prospecting – meticulously researching French and Belgian companies on their career pages and LinkedIn, then tasking his team with adding contacts to their Google Sheet. He concludes the day with a team huddle to review progress and plan for the next day, often leaving the office around 7 PM.

Lifestyle

Agasti maintains a disciplined routine, balancing his demanding work with personal well-being. He typically wakes early for a quick workout or a walk, followed by a simple breakfast. Evenings are often dedicated to family time or catching up on industry news. While his income allows for comfort, he's not extravagant, prioritizing investments in his business and occasional travel. He enjoys weekend football matches with friends, which serve as both a social outlet and a stress reliever. His approach to personal finances is conservative, focusing on steady growth and security.

Work life

Agasti's days are a whirlwind of client calls, candidate interviews, and strategic planning for his 5-person agency. His core focus is securing sales roles for European clients, a niche he's cultivated meticulously. Prospecting involves a significant manual effort: scouring company websites for hiring managers and leveraging his university alumni network for warm introductions. His team diligently maintains candidate and client data in Google Sheets, a system that’s functional but increasingly cumbersome. The pressure to deliver quality candidates quickly for international placements is constant, driving his search for more efficient methods.

Relationships

Agasti is close to his parents and younger sister, often discussing business challenges with his father, a retired accountant. His professional network is crucial; he actively nurtures relationships with former colleagues and university batchmates, many of whom are now in senior roles. He relies on his small, dedicated team for daily operations, fostering a collaborative and supportive environment.

How they decide

Agasti is a pragmatic decision-maker. He thoroughly researches options, weighing potential benefits against the effort and cost involved. He values tangible results and efficiency, often seeking advice from trusted peers or mentors before committing to a new approach or tool, especially if it requires a significant shift from his current, albeit manual, processes.

How they sound

Agasti speaks with a clear, confident tone, often employing a slightly formal register when addressing clients, but becoming more relaxed and conversational with his team. He uses precise language, avoiding excessive slang. He tends to articulate his points logically, often prefacing his thoughts with phrases like 'From my perspective...' or 'The challenge we face is...'. He is articulate and can switch between English and Hindi seamlessly when needed.