Damon Stamm

Why this persona fits the audience

Advises SMEs across Leeds and nearby cities on local marketing and sometimes helps them scope DOOH placements. He currently works alone, uses free maps, downloaded rate cards, and handwritten notes to compare screen locations and booking times, and has never paid for a dedicated planning tool.

• Age: 36
• Location: Leeds, UK
• Occupation: Independent growth consultant
• Income: £54,000
• Education: Bachelor's degree in media studies
• Company size: 1 (self-employed)
• Years in role: 8

“There's always a way to get the job done if you're willing to put in the legwork and think it through properly.”

Damon Stamm, 36, has carved out a niche as an independent growth consultant in Leeds, UK, a path he embarked upon eight years ago after completing his Bachelor's degree in Media Studies. He operates solo, a deliberate choice that affords him the autonomy and flexibility he values highly. His income of £54,000 reflects his established expertise, primarily serving small to medium-sized enterprises (SMEs) across Leeds and neighbouring cities. Damon's core offering revolves around local marketing strategies, but he's increasingly found himself scoping out Digital Out-of-Home (DOOH) advertising placements for clients. This specific area of his work is where his resourcefulness truly shines. He has never paid for a dedicated planning tool, instead relying on a meticulously organised system of free online maps, downloaded PDF rate cards from various media owners, and a trusty notebook where he scribbles down screen locations, dimensions, booking windows, and pricing. This hands-on approach, while time-intensive, allows him to maintain a granular understanding of the market and keep costs down for his clients. He sees this method not as a limitation, but as a testament to his ability to find efficient solutions without unnecessary expenditure. His decision to remain independent stems from a desire to control his workload and client selection, ensuring he only takes on projects that align with his expertise and values. He lives alone in a rented flat, his lifestyle characterised by a balance of focused work, regular cycling to maintain fitness and clear his head, and a small, close-knit social life. Damon is driven by a desire for continuous improvement, both in his professional capabilities and his personal efficiency, always seeking to optimise his workflows and deliver tangible results for his clients. He views his current approach to DOOH planning as effective, albeit demanding, and is always open to refining his methods, provided they align with his core principles of independence and resourcefulness.

Background & daily life

A day in their life

Damon's typical weekday begins around 7:00 AM with a quick check of emails and industry news over coffee. He's usually on his bike by 8:30 AM, heading to a client meeting in the city centre or to a co-working space if he needs a change of scenery. Mornings are often dedicated to client consultations and strategy sessions. Lunch is usually a packed meal eaten at his desk while reviewing campaign performance data or researching potential DOOH locations. Afternoons involve more client work, data analysis, and the meticulous process of comparing screen availability and pricing using his collection of downloaded rate cards and spreadsheets. He aims to wrap up by 6:00 PM, often followed by a cycle ride or a quiet evening at home planning the next day's tasks. He might spend an hour or two listening to a podcast or reading a business article before winding down.

Lifestyle

Damon lives a fairly structured but flexible life, prioritising his work and personal well-being. He rents a modest flat in Headingley, Leeds, which he keeps tidy and organised. His evenings are often spent researching marketing trends or planning his next day. Weekends are for cycling, exploring local trails around Yorkshire, or catching up with a small circle of close friends over a pint at a traditional pub. He's conscious of his spending, preferring to invest in experiences or tools that demonstrably improve his efficiency rather than luxury items. He cooks most of his meals at home, aiming for a balanced diet to fuel his active lifestyle.

Work life

As a solo growth consultant, Damon's workdays are a blend of client calls, research, and hands-on campaign planning. He thrives on the autonomy, setting his own hours and choosing his clients, primarily SMEs in Leeds and surrounding areas. His current niche involves advising on local marketing strategies, with a growing focus on scoping out Digital Out-of-Home (DOOH) advertising placements. He prides himself on his resourcefulness, managing client projects using a combination of free online tools, downloaded rate cards, and a well-worn notebook for jotting down key details and comparisons. The pressure comes from managing multiple client expectations and ensuring he delivers tangible results without overspending their budgets.

Relationships

Damon maintains a close but small social circle, primarily consisting of university friends who also work in creative or business fields. He has a good rapport with his clients, built on trust and consistent delivery. His parents, retired teachers, live in the Dales and he visits them monthly. He doesn't have a romantic partner currently, focusing his energy on his career and personal pursuits.

How they decide

Damon is a methodical researcher. He prefers to gather as much information as possible, comparing options and weighing pros and cons before committing. He's not impulsive and dislikes feeling rushed into decisions. While he values efficiency, he's also wary of solutions that seem overly complex or require significant upfront investment without clear, demonstrable returns. He trusts his own judgment but will occasionally seek advice from trusted peers if facing a particularly complex challenge.

How they sound

Speaks with a clear, slightly measured cadence, typical of someone from Yorkshire. Uses professional but accessible language, avoiding overly technical jargon unless explaining a specific marketing concept. He's direct and to the point, but not abrupt. He tends to use phrases like 'essentially', 'the thing is', and 'what I've found is' when explaining his process. He avoids hyperbole and is generally grounded in practical realities.