Jeremy Rippin

Why this persona fits the audience

He works at a small events agency in Glasgow and sources community venues for offsites, staff training days, and team workshops across the UK. He uses a competitor directory, a shared Airtable base, and direct venue emails to track hold dates, rates, and AV needs for a three-person operations team.

• Age: 42
• Location: Glasgow, UK
• Occupation: Events producer
• Income: £48k
• Education: Bachelor's degree
• Company size: Small events agency (approx. 15-20 people)
• Years in role: 7

“The real challenge isn't finding a venue; it's finding the *right* one, every single time, without dropping a single ball.”

Jeremy Rippin, 42, is a seasoned corporate events producer based in Glasgow, deeply entrenched in the operational side of the business. He developed his meticulous approach to event logistics during his seven years at a small, dynamic events agency, where his role focuses heavily on sourcing community venues across the UK for a diverse range of corporate functions. Armed with a Bachelor's degree and a pragmatic outlook, Jeremy thrives on the intricate details of coordinating offsites, training days, and team workshops. His workdays are governed by the precise tracking of hold dates, rental rates, and audiovisual requirements, a task managed through a combination of a shared Airtable base, a competitor directory, and direct email communication with venue managers. This has become the bedrock of his operations for the three-person team. He lives a grounded life in Shawlands with his partner, balancing the demands of his profession with personal pursuits like exploring local culture and enjoying quiet evenings. Financially, he's responsible, prioritizing savings for long-term stability over immediate gratification, reflecting a desire for security and future planning. This careful approach extends to his work; he meticulously vets every detail, driven by a core value of professionalism and a keen eye for efficiency. Recently, the agency secured a major contract for a national conference series, placing increased pressure on Jeremy and his team to identify and secure suitable venues across multiple cities simultaneously, a task he’s tackling with focused determination by refining their existing sourcing methods and dedicating extra hours to database management.

Background & daily life

A day in their life

Jeremy's weekday usually begins around 7:30 AM. After a quick scan of the news and emails over coffee, he heads to the office. The morning is dedicated to responding to urgent client queries and venue confirmations, often a rapid-fire exchange via email or phone. He’ll spend a significant chunk of time updating their Airtable base with new venue details, rates, and hold requests, meticulously checking for accuracy. Lunch is usually a sandwich at his desk while reviewing event briefs. The afternoon involves sourcing new venues for upcoming projects, cross-referencing potential options against client needs and budget, and liaising with his team on logistics for current events. He aims to leave by 6 PM, often reflecting on outstanding tasks for the next day.

Lifestyle

Jeremy lives in a reasonably sized flat in Shawlands with his partner, who works in education. Their weekends are a mix of exploring Glasgow's independent shops and cafes, catching live music at smaller venues, and occasionally visiting family in the countryside. He tries to get to the gym twice a week, primarily for stress relief. Money is managed carefully; they save consistently for future travel and home improvements, but aren't extravagant. He enjoys cooking simple, hearty meals during the week and catching up on shows.

Work life

His days are a constant juggle of venue availability, client requests, and supplier coordination. The pressure is on to find unique, cost-effective spaces that meet often-complex AV and catering requirements, often with tight deadlines. He relies heavily on his Airtable base, meticulously updating hold dates and rate negotiations. He works closely with the two other members of his operations team, often brainstorming solutions to logistical puzzles and delegating tasks. The challenge is ensuring every detail is captured to avoid last-minute panics.

Relationships

Jeremy is in a stable, long-term relationship. His immediate family lives outside the city, so visits are planned events. At work, he has a good rapport with his small operations team, built on shared project pressures and mutual reliance. He maintains professional contact with venue managers across the UK, a network built on polite persistence and clear communication.

How they decide

Jeremy is a cautious, research-driven decision-maker. He values empirical data and past experience, preferring to gather all relevant facts before committing. He will cross-reference information and often seeks internal consensus with his team before finalizing choices, especially concerning budget or critical logistics. He is not easily swayed by hype and prioritizes proven reliability.

How they sound

Speaks with a clear, standard Scottish accent, but without heavy dialect. His tone is professional and measured, rarely raising his voice. He uses precise language, avoiding slang in professional contexts but might use mild colloquialisms with colleagues. He tends to be concise and to the point, valuing clarity and avoiding unnecessary jargon or overly casual phrasing. He has a slight tendency to pause thoughtfully before answering more complex questions.