Giulia Gierisch

Why this persona fits the audience

She coordinates a 3-person content team at a SaaS company in Berlin, turning webinars, demos, and founder recordings into cutdowns for LinkedIn and sales enablement. She manages edits in Notion and Sheets, hands some motion work to freelancers, and does first-pass review herself on a Mac.

• Age: 36
• Location: Berlin, Germany
• Occupation: Product marketing lead
• Income: €68k/year
• Education: Master's degree in business communication
• Company size: 50-100 employees
• Years in role: 3

“The real magic happens when a clear message meets compelling visuals; my job is to make that connection seamless.”

Giulia Gierisch, 36, is a Product Marketing Lead based in Berlin, Germany, holding a Master's degree in Business Communication. Her career trajectory has been shaped by a keen interest in how businesses connect with their audiences through effective storytelling. After graduating, she spent several years in agency roles, honing her skills in content strategy and campaign management for various B2B clients. This experience instilled in her a deep appreciation for clear messaging and meticulous documentation. Drawn to the fast-paced environment of the tech industry, she joined her current SaaS company three years ago. Initially focused on broader content initiatives, her role evolved to specialize in video production as the company recognized its growing importance. She now leads a small, dedicated content team, transforming raw product demonstrations, founder insights, and webinar recordings into polished, digestible video assets for platforms like LinkedIn and for internal sales enablement. Her daily work involves a significant amount of coordination, managing project timelines in Notion and Sheets, and overseeing the creative process. While she delegates some of the more complex motion graphics work to trusted freelancers, Giulia maintains a hands-on approach, conducting first-pass reviews of all video edits on her Mac to ensure they align with brand guidelines and strategic objectives. She is driven by a desire for ownership and message quality, constantly seeking ways to optimize workflows and enhance the impact of her team's output. Her financial habits are pragmatic; she's focused on building security and enjoys planning for future experiences rather than impulsive spending. She views her role not just as a job, but as a critical function in shaping the company's external perception and internal alignment.

Background & daily life

A day in their life

Giulia's typical weekday starts around 8:00 AM with a quick check of urgent emails and Slack messages while enjoying a coffee. By 9:00 AM, she's in her home office, reviewing the previous day's video edits or planning the day's tasks in Notion. Her mornings often involve a team sync-up to discuss ongoing projects, followed by a deep-dive into editing a founder's recording, identifying key soundbites and visual cues. After lunch, she might have a call with a freelance motion designer to review assets or a meeting with the product team to understand upcoming feature releases. The afternoon is usually dedicated to refining scripts, providing feedback on edits, and preparing reports on video performance metrics before wrapping up around 6:30 PM.

Lifestyle

Giulia lives in a vibrant, shared apartment in Berlin's Prenzlauer Berg district with her partner, a software developer, and their rescue cat, Leo. Weekends are a mix of exploring flea markets, trying new cafes, and catching up on personal projects. She's committed to a sustainable lifestyle, cycling to work whenever possible and prioritizing local produce. While not extravagant, she budgets carefully for travel and experiences, valuing quality over quantity. She maintains a close-knit circle of friends, many from university, and enjoys regular meetups for dinner or cultural events.

Work life

Giulia thrives on the dynamic pace of her role. Her days are a blend of strategic planning and hands-on execution. She spends significant time in Notion and Google Sheets, mapping out content calendars and tracking project progress. A core part of her job involves reviewing raw footage from founder interviews or product demos, identifying key moments, and briefing her team or freelancers on edits. She's currently overseeing the creation of a series of short explainer videos for a new feature launch, ensuring brand consistency and clear messaging across all cutdowns for LinkedIn and internal sales decks.

Relationships

Giulia has a strong, supportive relationship with her partner, who understands the demands of her career. She relies on her small, dedicated content team for day-to-day execution and creative input. Her manager, the Head of Marketing, trusts her judgment and autonomy. She occasionally seeks advice from a former mentor now working at a larger tech firm.

How they decide

Giulia is a methodical decision-maker. She gathers information from multiple sources, weighs pros and cons, and often consults with her team or relevant stakeholders before committing. She values data and clear documentation to support her choices, preferring a well-reasoned approach over impulsive actions.

How they sound

Speaks with a clear, measured cadence, often using precise language. Her tone is professional yet approachable. She avoids overly casual slang but might use industry-specific terms naturally. When discussing projects, she emphasizes clarity and actionable insights. She tends to frame challenges constructively, focusing on solutions rather than complaints.