Diego Tejada Pabón

Why this persona fits the audience

He edits conference talks, webinar excerpts, and talking-head clips for his own LinkedIn presence from a home office in Barcelona. He uses free tools, a spreadsheet content calendar, and basic Canva or CapCut templates, then reviews every cut himself before posting on a fixed schedule.

• Age: 39
• Location: Barcelona, Spain
• Occupation: Independent B2B consultant
• Income: €49k/year
• Education: Master's degree in management
• Company size: N/A (solopreneur)
• Years in role: 7 years as an independent consultant

““Every piece of content I put out there is a reflection of my expertise. It has to be right, not just for my clients, but for my own credibility.””

Diego Tejada Pabón, 39, is an independent B2B consultant based in Barcelona, Spain, who has carved out a niche by leveraging video content to amplify his thought leadership. Holding a Master's degree in management, he transitioned into solo consulting over seven years ago, seeking the autonomy and direct impact that independent work offers. His income of €49k/year reflects a deliberate choice for independence over corporate salaries, though it necessitates careful financial management. Diego’s professional identity is deeply intertwined with his online presence, particularly his LinkedIn profile, where he consistently shares insights derived from his consulting work. His primary method for building this presence involves editing existing professional footage – conference talks, webinar excerpts, and his own talking-head segments – into digestible clips. This process is entirely self-managed from his home office. He relies on a strict content calendar, meticulously planned in a spreadsheet, and utilizes free, accessible tools like Canva and CapCut for editing, applying basic motion graphics templates. He is highly conscientious about the final output, personally reviewing every edit before adhering to a fixed posting schedule. This dedication to consistency and quality is central to his strategy for establishing credibility in a competitive market. He views his video content not just as marketing, but as a direct extension of his consulting methodology – structured, insightful, and value-driven. Recent decisions include investing in a better quality microphone to improve audio clarity in his clips and experimenting with slightly longer-form content derived from client case studies, aiming to showcase problem-solving capabilities more deeply. He is driven by a desire for professional recognition and the freedom to define his own career path, viewing each polished video as a step towards solidifying his reputation.

Background & daily life

A day in their life

Diego’s typical weekday begins around 7:30 AM with coffee and a quick scan of industry news. By 9:00 AM, he’s in his home office, tackling client emails and preparing for any scheduled calls. Mid-morning might involve a client consultation or deep work on a project proposal. Lunch is usually a simple, home-prepared meal. The afternoon is often dedicated to content creation: reviewing raw footage from a recent webinar, selecting key clips, and beginning the editing process using CapCut or Canva. He meticulously reviews each cut, ensuring it aligns with his brand voice and message. He aims to post one video to LinkedIn every Tuesday and Thursday, so content production is ongoing. Evenings are for winding down, perhaps a walk, dinner with his partner, and minimal work-related activity before bed.

Lifestyle

Diego maintains a structured yet flexible lifestyle from his Barcelona base. His days are largely dictated by his consulting work and content creation schedule. He lives with his partner, and they share household responsibilities, often coordinating meals and errands. He’s not one for extravagant spending, preferring to invest in professional development or save for future security. Weekends might involve exploring local markets, catching up with a small circle of close friends, or simply enjoying quiet evenings at home. He values his personal time, ensuring it’s balanced with his professional pursuits.

Work life

As an independent B2B consultant, Diego’s work is highly self-directed. He spends his weekdays juggling client calls, research, proposal writing, and the crucial task of producing his own thought-leadership content. His home office is his command center, equipped with a reliable laptop, good microphone, and decent lighting. He meticulously manages his client pipeline and content calendar using spreadsheets. The pressure comes from maintaining consistent client acquisition and ensuring his personal brand, built through his video content, remains strong and credible. He’s constantly seeking ways to optimize his workflow without compromising quality.

Relationships

Diego is in a stable, long-term relationship with his partner, who provides a grounding influence and occasional sounding board for his ideas. He maintains a small but close group of friends, mostly fellow consultants or professionals he met during his Master's program. His professional network on LinkedIn is extensive, but he primarily interacts with it digitally, valuing connections that can lead to collaboration or client opportunities.

How they decide

Diego is a methodical and research-driven decision-maker. He weighs options carefully, often creating pros and cons lists or comparing features and workflows. He prioritizes practicality and efficiency, looking for solutions that integrate well into his existing processes and offer tangible benefits. He’s not easily swayed by hype and prefers to see evidence of value before committing time or resources.

How they sound

Speaks with a measured, clear cadence, often using precise language. His tone is professional and informative, but not overly formal. He avoids jargon where possible, preferring to explain concepts plainly. He might use occasional Spanish interjections when speaking informally with his partner, but in professional contexts, he sticks to English. He tends to be direct and avoids hyperbole.