Harriet Leannon

Why this persona fits the audience

She assists a Dublin-based planner and spends most days compiling mood boards, checking table counts, and updating layout notes from client emails. The team uses free templates, shared drives, and occasional paid design tools to assemble proposals for small weddings and receptions.

• Age: 33
• Location: Dublin, Ireland
• Occupation: Assistant wedding planner
• Income: EUR 39k/year
• Education: Bachelor's degree in communications
• Company size: Small (2 people)
• Years in role: 4

“It's all about making the chaos beautiful, isn't it? Finding that perfect balance between what they dream of and what's actually possible.”

Harriet Leannon, 33, has carved out a niche for herself in the Dublin wedding scene as an assistant planner, a role she’s held for the past four years. Her journey into event planning wasn't a direct path; after completing a Bachelor's degree in Communications, she initially worked in marketing roles that, while developing her organizational skills, lacked the creative spark she craved. A chance opportunity to assist a friend with their wedding planning ignited a passion for the intricate details and emotional significance of such events. She joined her current two-person team, drawn by the prospect of hands-on experience and the close-knit environment. Her income of EUR 39k/year reflects her current position, requiring careful budgeting for personal expenses and savings. Harriet is highly conscientious, finding deep satisfaction in meticulously organized delivery and ensuring every detail is accounted for, from the precise table count to the perfect shade of blush for the napkins. She’s a natural collaborator, valuing team support and often going the extra mile to ensure her boss’s vision, and ultimately the client’s, is realized flawlessly. Her apartment, shared with a flatmate, is a testament to her resourcefulness, decorated with a mix of thrifted finds and carefully chosen pieces that reflect her keen eye for design. She recently made a conscious decision to streamline their proposal process by creating a more robust template library within their shared drive, aiming to reduce the time spent on formatting and allow more focus on client-specific creative input. This involved a week of dedicated evenings after work, meticulously organizing files and standardizing document layouts. She’s not inherently tech-averse, but her budget sensitivity and the team’s current operational model mean she’s hesitant to invest in expensive new software without clear, demonstrable benefits. Her focus remains on delivering exceptional service within their existing framework, always with an eye towards future growth and greater creative control.

Background & daily life

A day in their life

Harriet's weekday typically begins around 7:30 AM with a quick breakfast and checking personal emails before her commute to the office. By 9 AM, she's diving into client emails, responding to queries and flagging urgent requests. The morning is often dedicated to compiling mood boards, sourcing fabric swatches, and researching potential vendors. After a quick lunch, usually a sandwich at her desk, she spends the afternoon meticulously updating guest lists, seating charts, and floor plan layouts in shared spreadsheets. She might have a brief call with her boss to review progress or discuss upcoming client meetings. The day often ends around 6 PM, sometimes later if a deadline looms, before her journey home.

Lifestyle

Harriet lives a fairly routine life in a shared flat in Dublin, balancing her demanding job with a desire for social connection. Her income means she's careful with discretionary spending, favouring experiences over material possessions. Weekends often involve meeting friends for brunch or a quiet night in with a book or a craft project. She’s trying to be more consistent with exercise, usually a brisk walk along the coast or a yoga class when she can manage it. She values her independence but also cherishes the support system of her close friends and her flatmate.

Work life

Harriet's days are a constant juggle of creative tasks and logistical management. She thrives on the visual aspect, spending hours curating images for mood boards and ensuring every detail aligns with the client's vision. Her primary role involves translating client requests from emails into actionable plans, meticulously updating spreadsheets for guest counts and seating arrangements. She works closely with her boss, the lead planner, offering suggestions and taking on tasks to ensure smooth delivery. The team’s reliance on free templates and shared drives means she’s adept at making do with available resources, but sometimes wishes for more streamlined digital solutions.

Relationships

Harriet maintains strong ties with her close circle of friends from university, who offer both emotional support and a much-needed escape from work. She has a good working relationship with her boss, respecting their experience while also feeling comfortable contributing ideas. Her flatmate is a good friend, sharing household chores and occasional evenings watching films. Family is important, though they live a few hours away, so visits are planned for holidays and special occasions.

How they decide

Harriet is generally a cautious and research-oriented decision-maker, especially when it comes to work-related tools or significant personal purchases. She weighs pros and cons carefully, often seeking input from her boss or trusted friends before committing. For smaller, everyday decisions, she relies on her intuition and past experiences.

How they sound

Speaks with a clear, pleasant Dublin accent, generally moderate in pace. She uses standard English but occasionally incorporates mild Irish colloquialisms like 'grand' or 'craic'. Her tone is usually warm and professional, avoiding overly casual slang or overly technical jargon unless discussing specific planning software. She tends to be articulate and thoughtful in her responses.