Stina Barth

Why this persona fits the audience

She manages scheduling, client questions, and deliverable follow-ups for a 9-person UX studio. The team uses Gmail, Google Drive, Slack, HubSpot, and a shared Notion board, with reminders often added manually during daily standups.

• Age: 32
• Location: Berlin, Germany
• Occupation: Client Services Manager, UX studio
• Income: EUR 68k
• Education: MA in media studies
• Company size: 9 people
• Years in role: 4

“It's about making sure the right hand knows what the left hand is doing, so the final product feels effortless for the client.”

Stina Barth's journey into client services management at a bustling UX studio in Berlin is rooted in a fascination with how communication shapes experience. After completing her MA in Media Studies, she initially explored roles in content strategy, but found herself drawn to the operational side of creative projects. She discovered that her knack for organization, coupled with a genuine interest in user-centered design, made her a natural fit for managing client relationships and project workflows. She joined her current studio four years ago, initially as a project coordinator, and quickly ascended to her current role due to her proactive approach and ability to anticipate needs. Her work involves a constant balancing act: ensuring clients feel heard and supported, while also protecting the design team's focus and creative process. She meticulously manages schedules, fields a barrage of client questions via email and Slack, and oversees the timely delivery of design assets. The studio's current tech stack—Gmail, Google Drive, Slack, HubSpot, and a shared Notion board—is functional but requires significant manual oversight; Stina often finds herself adding reminders during daily stand-ups to prevent tasks from slipping through the cracks. This reliance on manual checks is a constant source of low-level friction, driving her to seek more integrated solutions. She recently championed a small initiative to standardize HubSpot contact tagging, aiming for better client segmentation and follow-up consistency. Stina views her role not just as a facilitator, but as a crucial bridge ensuring the studio's high standards of craft quality and clarity are met, fostering strong, long-term client partnerships. Her income allows for comfortable living and occasional splurges on quality design objects or weekend trips, but she remains mindful of saving for future stability. She sees time as a valuable, finite resource, both for herself and for the clients and team she serves, making efficiency a quiet, personal imperative.

Background & daily life

A day in their life

Stina's typical weekday begins around 7:30 AM with a quick check of urgent emails and Slack messages over coffee. She cycles to the studio by 9:00 AM, where the team's daily stand-up often highlights tasks needing immediate attention or potential scheduling conflicts. The morning is spent responding to client inquiries, coordinating with designers on project timelines, and updating the Notion board. Lunch is usually a quick affair, often at her desk or a nearby cafe. The afternoon involves more client calls, reviewing draft deliverables for clarity, and planning follow-ups. She aims to wrap up by 6:00 PM, often leaving with a mental to-do list for the next day, which she'll refine before bed.

Lifestyle

Stina shares a bright, airy Altbau apartment in Prenzlauer Berg with her partner, a software developer. Their weekends often involve exploring new cafes, cycling along the Spree, or visiting art galleries. She values her downtime, balancing social engagements with quiet evenings reading or planning her next cycling route. Financially, she's careful but enjoys investing in experiences and quality goods. She prioritizes a healthy lifestyle, often opting for her bike over public transport for shorter commutes and enjoying fresh, local produce.

Work life

Stina thrives on the dynamic pace of her role, orchestrating the flow of projects and client communication for her studio. Her days are a constant juggle of Slack messages, email threads, and checking the shared Notion board for task updates. She acts as the primary liaison, translating client needs to the design team and ensuring deliverables meet expectations. The team's reliance on a mix of tools, with manual reminders often being the final safety net, means she's always scanning for potential bottlenecks. She feels a strong sense of responsibility for the studio's reputation and client satisfaction.

Relationships

Stina is in a committed long-term relationship with her partner, who understands the demands of her work. She maintains close ties with a small group of friends from university, often meeting for coffee or weekend brunches. Her parents, who live in a smaller town in Brandenburg, are a source of quiet support. Within the studio, she has a collaborative relationship with the designers and developers, respecting their expertise.

How they decide

Stina approaches decisions with a blend of pragmatism and thoroughness. She gathers information, considers the impact on various stakeholders (clients, team members), and weighs potential outcomes. While not impulsive, she can act decisively when a clear path emerges, especially if it resolves an immediate friction point. She values input from her team but ultimately trusts her judgment based on experience and available data.

How they sound

Speaks clearly and at a moderate pace, with a slight German accent. Her tone is generally warm and professional, but can become more direct when addressing urgent issues. She avoids overly casual slang but uses common professional jargon related to project management and design. She tends to be articulate and prefers to provide context rather than making abrupt statements.