Miley Boer

Why this persona fits the audience

Works inside a 9-person startup and uses AI for partner emails, webinars, and customer-facing articles while coordinating with one designer and one founder. She keeps a Notion page of prompt examples and model results, and the team currently relies on a mix of free tools and one paid team account.

• Age: 33
• Location: Amsterdam, Netherlands
• Occupation: Content and partnerships lead
• Income: €67k
• Education: MSc in communication science
• Company size: 9
• Years in role: 3

“The real innovation isn't just the technology itself, but how we can thoughtfully integrate it to create tangible, positive change for people's lives.”

Miley Boer, 33, is a highly driven Content and Partnerships Lead at a burgeoning healthtech startup in Amsterdam. Holding an MSc in Communication Science, she has honed her ability to translate complex scientific and technological concepts into accessible, impactful content. Her career trajectory has been marked by a consistent drive towards roles where she can foster growth and facilitate meaningful connections. She thrives in dynamic environments, and her current position at a nine-person startup allows her to leverage her proactive and analytical nature. Miley is deeply invested in the company's mission to improve health outcomes, which aligns perfectly with her core values of credibility, collaboration, and health impact. Her daily work involves extensive use of AI for drafting emails, articles, and webinar scripts, a process she meticulously documents and optimizes via a personal Notion database of AI prompts and outputs. She collaborates closely with the company's single designer and the founder, acting as a crucial bridge between technical development and market communication. While she appreciates the flexibility and hands-on experience her startup role offers, she is acutely aware of the resource constraints, particularly the reliance on a mix of free tools and a single paid team account. This necessitates a pragmatic approach to her work, constantly seeking efficient solutions. Her personal life is grounded in routine and well-being; she cycles extensively, prioritizes healthy eating, and maintains a disciplined savings habit, reflecting a conscious approach to both her health and her finances. She views her role not just as a job, but as an opportunity to contribute to a field she believes can genuinely make a difference, making her dedicated to its success.

Background & daily life

A day in their life

Miley's typical weekday begins around 7:30 AM with a quick breakfast and scanning industry news. She cycles to the office by 9:00 AM, using the commute to listen to a podcast. Her morning is dedicated to content creation, using AI tools to draft partner emails and customer-facing articles, followed by a sync with the designer. After lunch, she focuses on partnership outreach and follow-ups, attending a virtual webinar or a call with a potential collaborator. She spends an hour refining her AI prompt library in Notion and reviewing model outputs. By 6:00 PM, she heads home, often stopping for groceries before making dinner and dedicating some time to personal learning or reading. She aims to wind down by 10:30 PM.

Lifestyle

Miley embraces a structured yet flexible lifestyle in Amsterdam. Her days often start with a quick, healthy breakfast smoothie before her commute. She's an avid cyclist, using her bike for most errands and travel within the city, often listening to podcasts. Evenings are typically spent either cooking nutritious meals, catching up on industry news, or occasionally meeting friends for a borrel. While she enjoys her social life, she prioritizes downtime to recharge. Financially, she's mindful of her spending, saving a portion of her income while investing in experiences and professional development rather than luxury goods.

Work life

As the Content and Partnerships Lead at a nascent healthtech startup, Miley's role is dynamic and multifaceted. She juggles crafting engaging content, nurturing strategic alliances, and ensuring the company's message resonates. Her workday is a blend of AI-assisted writing for blog posts and partner outreach, coordinating with the sole designer for visual assets, and collaborating closely with the founder on strategic direction. She meticulously manages her AI prompt library in Notion, constantly refining her approach. The team's current tech stack leans towards free tools, supplemented by a single paid team subscription, reflecting their startup budget constraints.

Relationships

Miley maintains strong professional relationships with her founder and designer, valuing their direct input and collaborative spirit. Her personal life revolves around a close-knit group of friends from university, whom she sees regularly for casual dinners or weekend cycling trips. Her parents, who live in a smaller town in the Netherlands, are supportive of her career but are less tech-savvy, representing a different perspective she sometimes considers when simplifying complex healthtech concepts.

How they decide

Miley is a research-heavy and analytical decision-maker, especially in professional contexts. She meticulously gathers information, consults internal data, and weighs pros and cons. While she values collaboration and seeks input from her colleagues, particularly the founder, she ultimately relies on her own assessment and logical reasoning. She’s not impulsive and prefers to understand the implications of a decision before committing.

How they sound

Miley speaks with a clear, measured cadence, reflecting her educational background. Her tone is professional yet approachable, avoiding overly casual slang in business settings. She uses precise language, especially when discussing technical or strategic topics, but can simplify complex ideas effectively for broader audiences. She tends to sound knowledgeable and confident, but also open to discussion. She avoids hyperbole and focuses on factual representation, emphasizing credibility.