Antoinette Tromp

Why this persona fits the audience

She produces social video for an 8-person boutique agency in London, handling UGC ads, product explainers, and occasional VFX touches on client footage. The agency already pays for Adobe CC, Frame.io, and Runway, and she keeps shot lists in Notion and Sheets.

• Age: 31
• Location: Manchester, UK
• Occupation: Social video producer
• Income: £42k-52k
• Education: BA in Film Production
• Company size: 8
• Years in role: 4

“It's all about finding that sweet spot between what the client *thinks* they want and what will actually grab someone's attention for three seconds.”

Antoinette Tromp grew up in a suburb of Manchester, the daughter of a librarian and a retired engineer. Her fascination with storytelling and visual media began early, fueled by a steady diet of films and a childhood spent experimenting with her father's old camcorder. She pursued a BA in Film Production at a university in the North, where she honed her skills in both shooting and post-production, developing a particular aptitude for editing and motion graphics. Upon graduating, she spent a year freelancing, taking on small corporate video projects and assisting on independent film sets, which taught her the importance of adaptability and resourcefulness. This period also solidified her preference for the fast-paced, collaborative environment of agency work. Four years ago, she joined her current boutique agency, initially as a junior editor, but her knack for understanding social media trends and client needs quickly saw her promoted to Social Video Producer. She now manages the end-to-end production of social video content, from initial concept development and shot listing (often using Notion and spreadsheets) to final delivery. Her role requires her to be proficient with Adobe Creative Cloud, Frame.io for client reviews, and increasingly, AI-powered tools like Runway, which she uses for everything from generating initial concepts to applying subtle VFX enhancements on client footage. Despite the agency being based in London, Antoinette successfully negotiated a remote working arrangement, allowing her to remain in Manchester, closer to her partner and established social circle. This arrangement requires strong self-discipline and excellent communication skills. She earns between £42k and £52k annually, a comfortable income that allows for a good quality of life, though she remains mindful of her spending, prioritizing experiences and quality over excessive material possessions. She sees her career as a continuous learning process, driven by a desire to push creative boundaries within the constraints of client briefs and deadlines, always striving for that perfect blend of aesthetic appeal and strategic effectiveness.

Background & daily life

A day in their life

Antoinette's typical weekday starts around 7:30 AM with a quick yoga session or a run, followed by breakfast and checking emails. By 9:00 AM, she's logged into her agency's systems, reviewing project briefs and client feedback from overnight. Her morning is usually dedicated to editing, often working on a UGC ad for a skincare brand or refining a product explainer for a new gadget. Lunch is a quick affair, perhaps a sandwich at her desk while watching a short-form video trend on TikTok. The afternoon involves a video call with the London team to discuss upcoming shoots or client approvals, followed by more editing, potentially incorporating some motion graphics in After Effects or using Runway for a specific effect. She aims to wrap up by 6:00 PM, but often finds herself responding to urgent client messages until later.

Lifestyle

Antoinette lives in a cozy 2-bedroom flat in Manchester's trendy Northern Quarter, which she shares with her partner, Alex, a graphic designer. They enjoy exploring local independent shops and trying out new restaurants on weekends, often opting for places with good vegan options. Antoinette prioritizes her health and fitness, making time for morning yoga sessions at a local studio and lunchtime runs through the city's parks. She's been meaning to learn how to cook more complex meals, but her busy schedule often gets in the way. She values her downtime, trying to disconnect from work by reading or watching documentaries.

Work life

Antoinette's role as a social video producer for a London-based boutique agency, despite her Manchester location, means her workdays are a blend of remote collaboration and focused editing. She juggles multiple projects simultaneously, from crafting engaging UGC ad concepts for fashion brands to producing clear product explainer videos for tech startups. The agency's reliance on tools like Adobe Creative Cloud, Frame.io for client feedback, and Runway for AI-assisted editing means she's constantly learning and adapting. Deadlines are tight, and managing client expectations while maintaining creative quality is a constant pressure.

Relationships

Antoinette maintains strong relationships with her partner, Alex, who understands the demands of creative work. Her close friends are a mix of people from her university days and colleagues she's met through work, many of whom are also in creative industries. Her agency director, Sarah, acts as a mentor, offering guidance on client management and creative direction.

How they decide

Antoinette tends to be research-heavy when it comes to new tools or significant creative approaches. She'll watch tutorials, read reviews, and often test free trials extensively. For day-to-day creative decisions, she relies on her experience and intuition, but will actively seek feedback from her colleagues and clients to ensure alignment.

How they sound

Speaks with a clear, slightly melodic Mancunian accent, but her professional context means she often adopts a more neutral, articulate tone when on client calls. She uses industry jargon naturally but avoids overly technical terms with non-specialists. Her speech is generally measured, thoughtful, and punctuated with occasional dry wit. She tends to avoid overly effusive language, preferring directness.