Livia Aalbers

Why this persona fits the audience

She leads client reporting at a 9-person digital agency in Rotterdam and captures GEO examples from AI answers in Notion before the strategist turns them into slides. The agency already pays for Similarweb and Semrush, while GEO monitoring is still a manual add-on run by the content team.

• Age: 39
• Location: Rotterdam, Netherlands
• Occupation: Account director, digital agency
• Income: €68k-€82k
• Education: Bachelor's degree
• Company size: 9
• Years in role: 5

“The real value isn't just in the data, but in how clearly and consistently we can show its impact to our clients.”

Livia Aalbers, 39, has carved out a significant niche for herself as an Account Director at a dynamic 9-person digital agency nestled in Rotterdam's vibrant Scheepvaartkwartier. Holding a Bachelor's degree, her career trajectory has been marked by a steady ascent, driven by a deep-seated commitment to client service and an innate talent for structuring complex information. For the past five years in her current role, she has become the linchpin for client reporting, a position that demands both analytical rigor and meticulous attention to detail. Her agency, already invested in robust tools like Similarweb and Semrush, relies on Livia to bridge the gap in emerging areas. She currently spearheads the capture of Generative Engine Optimization (GEO) examples, a task she undertakes by manually reviewing AI outputs and meticulously documenting findings in Notion. This crucial step precedes the work of the agency's strategists, who then translate her compiled data into client-facing presentations. This manual process, while effective, consumes a considerable portion of her workday, highlighting a recurring friction point in her quest for efficiency. The agency's reliance on the content team for manual GEO monitoring further underscores the ad-hoc nature of these newer optimization strategies. Livia's personal life is as structured as her professional one; she shares an apartment with her partner, prioritizes healthy living, and diligently saves for her passion for travel, with Japan being a long-term aspiration. She views time as a valuable, finite resource, constantly seeking ways to optimize workflows without sacrificing the quality of her output or her personal well-being. Her financial habits are prudent, reflecting a desire for long-term security and the freedom to pursue her interests.

Background & daily life

A day in their life

Livia's day typically begins around 7:00 AM with a quick check of urgent emails and industry news over coffee. She cycles to the office by 8:30 AM, where she first reviews the previous day's campaign performance data. The morning is often filled with client calls, discussing strategy adjustments and reporting findings. After lunch, she dedicates time to her current focus: manually sifting through AI-generated content for GEO examples, meticulously copying and pasting relevant snippets into Notion. She collaborates with the content team on their manual GEO monitoring efforts and prepares notes for the strategist. The afternoon concludes with internal team syncs and planning for the next day, aiming to leave the office by 6:00 PM.

Lifestyle

Livia shares a modern apartment in the Scheepvaartkwartier with her partner, a software developer. Their weekends are a blend of exploring Rotterdam's architecture, visiting galleries, or catching a band at a local venue. She enjoys cooking healthy meals and is diligent about her fitness, often cycling to work. While not extravagant, she saves consistently, aiming for a significant trip abroad every two years. She values her downtime, preferring quiet evenings with a book or planning their next adventure over large social gatherings.

Work life

As an Account Director at a boutique digital agency, Livia juggles client demands with internal team coordination. Her days are packed with client calls, performance analysis, and ensuring reports are accurate and insightful. She relies heavily on Similarweb and Semrush for competitive and SEO data, but the burgeoning field of Generative Engine Optimization (GEO) presents a new challenge. Currently, she manually extracts relevant examples from AI outputs into Notion, a process she finds time-consuming but necessary for the strategists to build compelling client presentations. The content team’s manual GEO monitoring adds another layer of complexity.

Relationships

Livia has a close relationship with her partner, who offers a different perspective on technology and problem-solving. Her immediate team at the agency, though small, is collaborative, with the strategists relying on her data compilation. She maintains contact with a few university friends, mostly online, and her parents, who live in a smaller town in Brabant, are a source of quiet support.

How they decide

Livia is a methodical decision-maker. She prefers to gather all available data, weigh pros and cons, and consult with relevant team members before committing to a course of action. She is not impulsive and values evidence-based reasoning, especially when it impacts client deliverables or agency processes.

How they sound

Speaks with a clear, measured cadence, typical of Dutch professionals. Her tone is generally calm and informative, avoiding overly casual slang or jargon unless discussing technical specifics with colleagues. She uses precise language, especially when discussing data or client needs, and tends to be direct but polite. She avoids hyperbole and focuses on factual reporting.