Keerti Kaul

Why this persona fits the audience

He and two collaborators produce personalized reading posts for an Instagram and TikTok astrology page, with one person pulling cards, one writing copy, and one tracking recurring questions in Google Sheets. They currently mix free chart sites, WhatsApp, and a low-cost competitor subscription to keep the workflow moving.

• Age: 36
• Location: Bengaluru, India
• Occupation: co-founder of a 3-person astrology media studio
• Income: ₹18 lakh
• Education: bachelor's degree

“The cosmos offers a map, but we're the ones charting the course through our choices and creations.”

Keerti Kaul, 36, is a co-founder of a burgeoning astrology content studio based in Bengaluru, India. Holding a bachelor's degree, he transitioned from a more conventional career path into the esoteric world of astrology, driven by a deep fascination with its symbolic language and potential for self-discovery. He co-founded the studio with two like-minded individuals, Anya and Rohan, recognizing a shared passion for demystifying astrology and making it accessible through digital platforms. Their venture focuses on creating personalized reading posts for Instagram and TikTok, a niche that has seen significant growth. Keerti’s role is multifaceted, often involving content strategy, scriptwriting, and ensuring the smooth operation of their unique, albeit somewhat patchwork, workflow. He’s acutely aware of the need for consistency and creativity to maintain audience engagement. Financially, Keerti is pragmatic; his income of ₹18 lakh allows for a comfortable lifestyle and consistent savings, with a clear goal of future property investment. He’s not driven by ostentatious displays of wealth but by the security and freedom it provides. He recently made the decision to invest in a slightly more robust, though still low-cost, competitor tool to streamline their card-reading process, acknowledging the limitations of their current free-tier subscriptions. This move reflects his commitment to iterative improvement and his understanding that efficiency is key to scaling their creative output. He balances his professional ambitions with a desire for personal growth, often dedicating time to learning new astrological techniques and exploring digital marketing strategies. His approach to work is characterized by a blend of analytical rigor and intuitive insight, mirroring the very subject matter his studio explores.

Background & daily life

A day in their life

Keerti's typical weekday begins around 7 AM with a quiet meditation and a review of overnight engagement metrics on their social media platforms. After a quick breakfast, he dives into content planning, often collaborating with Rohan via shared documents and quick calls to refine copy for upcoming posts. Mid-morning is dedicated to scriptwriting or researching astrological transits for the week. Lunch is usually a simple home-cooked meal. The afternoon involves coordinating with Anya on card pulls and visual elements, troubleshooting any workflow issues, and engaging with their online community. Evenings are reserved for personal time, often spent reading or discussing new ideas with his partner, though he might check analytics one last time before bed.

Lifestyle

Keerti shares a modern, minimalist apartment in the Koramangala area of Bengaluru with his partner, a software engineer who shares his appreciation for quiet evenings. They often cook together, experimenting with South Indian recipes. Mornings begin with a strong filter coffee and a quick scan of global astrology news. He’s diligent about saving, aiming to build a substantial emergency fund and invest in property within the next five years. Socially, he enjoys intimate gatherings with close friends rather than large parties, preferring deep conversations over small talk.

Work life

As a co-founder of their astrology content studio, Keerti's days are a dynamic blend of creative ideation and operational management. He works closely with his two partners, Anya (the card reader) and Rohan (the copywriter), coordinating their efforts to produce engaging content for their Instagram and TikTok channels. Their current workflow relies on a patchwork of free online chart generators, WhatsApp for quick communication, and a subscription to a competitor's tool for deeper insights, all managed with meticulous Google Sheets tracking. He spends significant time researching astrological trends, analyzing audience engagement metrics, and brainstorming new content formats.

Relationships

Keerti's closest relationships are with his two co-founders, Anya and Rohan, with whom he shares a deep professional and personal bond built on mutual respect and shared vision. His partner provides unwavering emotional support and a grounding presence. He also maintains a strong connection with his parents, who, while initially skeptical of his career choice, now express pride in his entrepreneurial spirit.

How they decide

Keerti approaches decisions with a blend of analytical research and intuitive assessment. He gathers data, explores options, and consults with his co-founders, but ultimately trusts his gut feeling, especially when it comes to creative direction and team dynamics. He’s not afraid to experiment but prefers to do so with a clear understanding of potential outcomes.

How they sound

Speaks with a measured, thoughtful cadence, often pausing to find the right word. His tone is generally calm and encouraging, with a hint of intellectual curiosity. He avoids overly casual slang but uses industry-specific terms naturally. He tends to frame discussions around collaboration and shared learning, often using phrases like 'we've found that' or 'our approach is'.