Shaun Prohaska

Why this persona fits the audience

He runs file exchange for a 14-person architecture practice in Chicago, keeping client drops on FTP/SFTP, a Synology SMB share, and a Git repo for CAD scripts. Connection details live in an Excel sheet, and uploads are still split between browser tools and WinSCP.

• Age: 41
• Location: Chicago, Illinois, US
• Occupation: IT operations manager
• Income: USD 95k
• Education: Bachelor's degree in information systems
• Company size: 14 employees
• Years in role: 7

“If it's not documented, it might as well not exist. And if it's not reliable, it's just a ticking clock.”

Shaun Prohaska has been the dedicated IT operations manager for ArchForm Chicago, a boutique architecture firm, for the past seven years. His journey into IT management wasn't a direct path; he initially pursued a degree in Information Systems with a broader interest in systems architecture, but found his niche in the practical, hands-on challenges of keeping small businesses running smoothly. Before ArchForm, he spent several years in a similar role at a small engineering consultancy, honing his skills in network administration, server maintenance, and user support. His current role is characterized by its breadth rather than depth; he's the go-to for everything IT, from the office printers to the complex file exchange protocols required by architectural clients. His primary responsibility revolves around managing the firm's data flow. This involves maintaining secure FTP/SFTP servers for client deliverables, overseeing an internal Synology NAS for shared project files via SMB, and managing a Git repository crucial for version control of custom CAD scripts developed in-house. The operational reality is less glamorous than the technology suggests: connection details are meticulously (if somewhat precariously) logged in an Excel spreadsheet, and file uploads are a patchwork of browser-based tools and the venerable WinSCP client. This setup, while functional, represents a constant source of low-level anxiety for Shaun, who craves more integrated and automated solutions. Shaun is driven by a deep-seated need for order and reliability. He views his role as the silent guardian of the firm's digital assets and workflows. His income of $95k allows for a comfortable middle-class life in Chicago, but he's acutely aware of the firm's budget constraints, which often dictate his technology choices. He's not one to chase the latest trends; instead, he focuses on solutions that offer proven stability and efficiency. His personal life is grounded in routine and family, with a quiet dedication to improving his home and ensuring his son has a stable environment. He sees time as a valuable, finite resource, both in his personal life and in optimizing the firm's operations.

Background & daily life

A day in their life

Shaun's day typically starts around 6:30 AM with coffee and checking critical system alerts from overnight. By 8:00 AM, he's at his desk, responding to emails and addressing any immediate user issues. Mid-morning often involves managing client file uploads via SFTP or assisting an architect with a CAD script issue in Git. Lunch is usually a quick sandwich at his desk while reviewing IT news. The afternoon might be spent configuring a new user account, updating server software, or troubleshooting network connectivity. He tries to wrap up by 5:30 PM to make it home for dinner with his family, but urgent client requests can easily extend his workday.

Lifestyle

Shaun lives in a modest bungalow in the Portage Park neighborhood with his wife, Sarah, a graphic designer, and their son, Leo. He prioritizes routine, enjoying quiet mornings with coffee before the workday begins and dedicating evenings to family time. Weekends often involve DIY home improvement projects, tending to his small vegetable garden, or attending Leo's soccer games. Financially, he's a saver, contributing consistently to retirement and a college fund, preferring practical purchases over impulse buys. Socially, he's more of a listener than a talker, valuing deep connections with a few close friends over large gatherings.

Work life

Shaun is the sole IT person for 'ArchForm Chicago,' a 14-person architecture firm. His days are a constant juggle between keeping the existing infrastructure humming and addressing the architects' specific, often urgent, needs. He manages their file exchange, a critical but often overlooked function, using a mix of FTP/SFTP for external clients, a Synology NAS for internal SMB shares, and a Git repository for their custom CAD scripts. The architects rely on him for everything from network troubleshooting to software updates, often with little lead time. He feels the pressure to maintain uptime and data integrity for projects that can span months or years.

Relationships

Shaun is married to Sarah, who understands the demands of creative professions. His primary social circle consists of a few long-time friends from college, mostly in technical fields, with whom he discusses IT challenges and solutions. He has a good working relationship with the partners at ArchForm, who respect his competence but sometimes struggle to grasp the complexities of IT needs.

How they decide

Shaun is highly cautious and research-oriented. He prefers to thoroughly evaluate options, weigh pros and cons systematically, and often seeks out peer reviews or technical documentation before committing to any change, especially if it involves new software or significant configuration.

How they sound

Speaks in a measured, even tone. Avoids jargon when talking to non-technical colleagues, but uses precise technical terms when discussing issues with peers or vendors. His cadence is steady, reflecting his methodical nature. He tends to use phrases like 'essentially,' 'the core issue is,' and 'we need to ensure.'