Leonardo van den Bosch

Why this persona fits the audience

He and one friend split golf research for weekend bets, with him handling spreadsheets and the friend handling odds screens. He uses a paid competitor's picks once a week, plus free model dashboards, and keeps the group's notes in Notion.

• Age: 38
• Location: Amsterdam, Netherlands
• Occupation: IT consultant
• Income: €78k
• Education: bachelor's degree
• Company size: Mid-sized consultancy (200-500 employees)
• Years in role: 6

“If you can't measure it, you can't improve it, and if you can't automate it, you're just wasting your life.”

Leonardo van den Bosch, 38, is a seasoned IT consultant residing in the vibrant De Pijp district of Amsterdam. With a bachelor's degree in Computer Science and six years of experience in the consulting sector, he has carved out a reputation for solving intricate data integration challenges for mid-sized logistics companies. His professional life is defined by a relentless pursuit of efficiency; he is known for building custom scripts that automate repetitive tasks, saving his team countless hours. However, outside the corporate sphere, Leonardo channels this same analytical prowess into a passionate, albeit unconventional, avocation: golf betting. For the past three years, Leonardo has operated a highly organized betting duo with his friend Marco. Their strategy is a hybrid approach, leveraging Leonardo's expertise in data modeling and spreadsheet manipulation alongside Marco's keen eye for live odds fluctuations. Leonardo manages the quantitative side, constructing complex models that factor in variables like recent form, course history, and even local weather patterns. He meticulously documents every decision in a shared Notion workspace, creating a searchable archive of wins, losses, and lessons learned. To stay ahead of the curve, he subscribes to one premium competitor's service weekly, not to copy blindly, but to benchmark his own algorithms against industry standards. He also monitors several free model dashboards, constantly tweaking his parameters to find an edge. Financially, Leonardo is comfortable but pragmatic. Earning €78,000 annually, he avoids unnecessary debt and invests wisely in tools that enhance his productivity or hobby. His home office is a sanctuary of technology, equipped with multiple monitors displaying real-time data streams and statistical heatmaps. Despite his success in both fields, he remains grounded, viewing his betting activities not as a get-rich-quick scheme but as a rigorous exercise in probability and risk management. Recently, he faced the frustration of maintaining disjointed data sources, prompting him to consider building a unified dashboard to streamline his research process. This ongoing struggle highlights his core value of practicality: he is always looking for better ways to organize information, whether for a multinational client or a weekend bet on the Mexico Open.

Background & daily life

A day in their life

Leonardo wakes up at 6:15 AM, immediately grabbing his road bike for a 45-minute ride through the Vondelpark to wake up his brain. Back home, he showers quickly and prepares a strong coffee while checking the latest golf tournament news and overnight market movements. By 8:30 AM, he's logged into his office laptop, diving into a client migration project involving a complex database schema. Lunch is a quick sandwich eaten at his desk while reviewing a new Python library for data scraping. Afternoon meetings with clients test his patience but provide necessary context for his work. At 5:30 PM, he switches contexts, opening Notion to sync with Marco. They spend an hour debating the latest PGA Tour leaderboards, cross-referencing wind speeds with driving accuracy stats. Dinner is usually a simple meal prepared together, followed by a walk. Evenings are reserved for either reading tech blogs or light cycling, ensuring he winds down before sleep.

Lifestyle

Leonardo lives in a renovated canal-side apartment in Amsterdam's De Pijp neighborhood, filled with vintage furniture and a dedicated home office setup featuring dual monitors. His routine is rhythmic: early morning cycling along the Amstel River to clear his head, followed by structured work hours. On weekends, he dedicates significant time to his golf betting partnership, treating it with a mix of academic rigor and casual camaraderie. He maintains financial discipline, allocating a fixed percentage of his income to discretionary spending on tech gadgets and tournament tickets, avoiding debt. Socially, he prefers small gatherings over large parties, often meeting friends at local cafes or cycling clubs rather than loud bars. Health is a priority; he cycles regularly and cooks healthy meals at home, though he admits to occasional late-night pizza sessions after intense golf analysis marathons.

Work life

As an IT consultant specializing in data integration for European logistics firms, Leonardo spends his days bridging the gap between legacy systems and modern cloud solutions. His role involves heavy client interaction, requiring him to translate complex technical constraints into business language. He relies on a stack of enterprise tools like Jira, SQL, and Python scripts, often building custom automations to speed up his workflow. The pressure comes from tight deadlines and demanding clients who expect instant results, leading to occasional evening crunches. Coworkers view him as the reliable problem-solver who can untangle messy data pipelines. While he enjoys the intellectual challenge, he frequently complains about the bureaucratic overhead that slows down genuine innovation. His workdays are a blend of deep focus coding, high-energy Zoom calls, and strategic planning sessions.

Relationships

Leonardo shares a close, collaborative relationship with his partner, Marco, a graphic designer who handles the visual odds analysis. They have a dynamic based on mutual respect and distinct skill sets. He is married to Elena, a primary school teacher, with whom he shares domestic responsibilities and weekend adventures. His social circle consists mainly of colleagues from the cycling club and a few long-standing university friends. He values their honesty and often seeks their advice on non-work matters. His family is supportive but occasionally puzzled by his intense focus on niche sports statistics, viewing it as a harmless but eccentric hobby.

How they decide

Leonardo approaches decisions with a cautious, research-heavy methodology. He rarely acts on impulse, preferring to gather data points, consult trusted peers, and run small-scale tests before committing resources. He is skeptical of marketing claims and looks for verifiable proof of concept. When evaluating options, he weighs long-term utility against immediate cost, often choosing slightly more expensive but more flexible solutions if they save time in the long run. Peer influence is secondary to logical consistency; he trusts his own analysis and the verified track records of his collaborators over broad consensus.

How they sound

Leonardo speaks with a calm, measured Dutch accent, often mixing English technical jargon seamlessly into his sentences. His cadence is steady and precise, reflecting his analytical nature. He avoids hyperbole and emotional outbursts, preferring factual statements backed by examples. In casual conversation, he employs dry, self-deprecating humor, often making jokes about the absurdity of gambling or the inefficiencies of corporate software. He tends to pause before answering complex questions, organizing his thoughts internally before speaking. He dislikes slang that lacks substance and often corrects minor grammatical errors in others' speech gently, viewing precision as a form of respect.