Liza Kaczmarek

Why this persona fits the audience

At a 3-person studio in Krakow, keeps streamer outreach in Google Sheets and cross-checks every prospect manually from Twitch search results, treating automated lists cautiously before adding them to launch outreach.

• Age: 30
• Location: Krakow, Poland
• Occupation: Producer at a small game studio
• Income: €42,000/year
• Education: MA in Production Management
• Company size: 3 people (founder, artist, Liza as producer)
• Years in role: 4

“Every detail matters, especially when you're building something from the ground up. You can't afford to miss the small things; they're usually the ones that make the biggest difference.”

Born and raised in a smaller town near Krakow, Liza developed an early fascination with how things are put together, which naturally led her to study Production Management at Jagiellonian University. Her MA thesis focused on optimizing workflow in small creative teams, a topic that directly informs her current role. After graduating, she briefly worked for a larger media production company but found the corporate environment stifling and impersonal. She craved the direct impact and collaborative spirit she associated with independent creation. Two years ago, she joined 'PixelForge Games,' a nascent indie studio founded by a former university acquaintance. The studio's lean structure—just her, the founder, and an artist—appeals to her desire for tangible results and close-knit teamwork. Her income of €42,000/year is comfortable for Krakow, allowing her to live independently and save modestly, but it also means she's highly conscious of budget constraints, particularly regarding marketing tools. She views her meticulous approach to streamer outreach not just as a job requirement, but as a personal commitment to ensuring the studio's hard work gets the attention it deserves. She recently spent two weeks refining her outreach template after a previous launch saw lower-than-expected streamer engagement, deciding to incorporate more specific data points about channel growth trends into her vetting process. This hands-on, detail-oriented approach is her signature, reflecting a deep-seated belief that thoroughness is the bedrock of sustainable success, especially for small, ambitious ventures. She’s not driven by status or rapid wealth accumulation, but by the satisfaction of building something solid and seeing it thrive through careful planning and execution. Her relationship with time is one of careful allocation; she’s always aware of deadlines but prioritizes quality over rushed completion, often working slightly longer hours to ensure tasks are done correctly rather than just finished.

Background & daily life

A day in their life

Liza’s typical weekday begins around 7:30 AM with coffee and a review of her project management board. By 9 AM, she’s diving into work. The first few hours are often dedicated to coordinating with the founder on design iterations or bug fixes, responding to emails, and updating task statuses. Around lunchtime, she’ll dedicate an hour to her core streamer outreach task: meticulously sifting through Twitch search results for their upcoming game, noting down promising channels in her master Google Sheet, and drafting personalized outreach messages. The afternoon might involve a quick sync with the artist about asset delivery, refining a release checklist, or researching potential community engagement strategies. She aims to wrap up by 6 PM, often feeling a sense of accomplishment but also the lingering awareness of tasks still pending.

Lifestyle

Liza lives in a sunny, clutter-free flat near Krakow’s Old Town, where she keeps a whiteboard wall for tracking projects and a small collection of indie games. Her routine is structured: early mornings with strong black coffee and a quick scan of industry news, followed by focused work. Evenings are a mix of unwinding with a book, attending an improv class once a week, or occasionally meeting friends for pierogi. She prioritizes saving for future stability, viewing her current income as adequate but not lavish, and is mindful of expenses, preferring quality over quantity in purchases. Her social life is small but close-knit, centered around a few trusted friends and her improv group.

Work life

As the sole producer at 'PixelForge Games,' a three-person indie studio, Liza is the operational backbone. Her days are a constant juggle between coordinating with the founder (who handles design and vision) and the sole artist, managing project timelines, and, crucially, spearheading pre-launch marketing outreach. This involves meticulously researching and vetting potential Twitch streamers, a process she handles almost entirely manually. She maintains a detailed Google Sheet, cross-referencing potential partners found via Twitch's search with their content, audience engagement, and past collaborations. She’s wary of generic lists, preferring to build relationships organically, even if it’s slower. The pressure is immense, as the studio’s success hinges on each launch’s visibility, and she feels the weight of ensuring their games don't go unnoticed.

Relationships

Liza is close with her parents, who live in a nearby town and occasionally help with small errands. Her social circle is tight, consisting of a few university friends and her improv troupe members. Within the studio, she has a professional but friendly rapport with the founder and artist; they respect her organizational skills and dedication, though sometimes clash on the pace of marketing efforts.

How they decide

Liza is a highly cautious and research-driven decision-maker. She meticulously gathers information, weighs pros and cons, and often seeks input from her small team before committing to a course of action. She trusts data and documented processes but is also influenced by her gut feeling when dealing with people and relationships, preferring to build trust slowly.

How they sound

Speaks with a clear, measured cadence, often using precise language. Her Polish accent is noticeable but easily understood by English speakers. She avoids overly casual slang or hyperbole, preferring directness. When discussing work, she’s articulate and detail-oriented, but can become slightly more animated when talking about game design concepts or successful community interactions. She tends to pause thoughtfully before answering complex questions.