Mirre Dijkstra

Why this persona fits the audience

She hosts customer training webinars and records onboarding walkthroughs for SaaS teams, moving between slides, product screens, and live chat. She has used a paid teleprompter competitor on her iPad for prior recordings and still keeps backup notes in a spreadsheet.

• Age: 39
• Location: Amsterdam, Netherlands
• Occupation: independent customer success consultant
• Income: €70k–95k
• Education: MSc business administration
• Company size: Works independently, contracting with multiple SaaS companies at a time
• Years in role: 7

““The real magic in customer success isn’t just showing them *how* to use a tool, but guiding them to truly *understand* its value and integrate it seamlessly into their own success.””

Mirre Dijkstra has cultivated a distinguished career as an independent customer success consultant, specializing in guiding SaaS companies through the critical phases of user onboarding and training. Armed with an MSc in Business Administration, she transitioned from a corporate training role to freelancing seven years ago, seeking greater autonomy and the ability to work with a diverse range of innovative tech products. Her current income of €70k–95k reflects her expertise and consistent demand. Based in Amsterdam, she lives alone in a modern apartment, a space she meticulously organizes, mirroring her professional ethos. Her approach is defined by a deep commitment to reliability, service, and clarity, ensuring that each client receives tailored, effective onboarding solutions. Mirre is known for her structured methodology, leveraging tools like Notion for project management and documentation. She recently decided to invest in a more robust teleprompter setup for her video recordings, moving away from basic mirroring apps, after experiencing some technical glitches during a high-stakes client webinar. This was a conscious effort to enhance the perceived professionalism and quality of her output, recognizing that her own presentation directly impacts client perception of the SaaS product she's helping them adopt. She also recently streamlined her invoicing process by adopting a new accounting software, a move driven by a desire to reduce administrative overhead and free up more time for client-facing strategic work. Mirre views time as her most valuable professional asset, and she is constantly seeking ways to optimize her workflow without sacrificing the quality of her service. Financial decisions are pragmatic, prioritizing investments in tools and education that yield tangible returns in efficiency and client satisfaction.

Background & daily life

A day in their life

Mirre's weekday typically begins around 7:00 AM with a light breakfast and reviewing her schedule. She dedicates the late morning to client calls or live webinar sessions. Afternoons are reserved for focused work: scripting and recording onboarding videos, updating client documentation in Notion, or preparing materials for upcoming training. She might schedule a brief virtual coffee with a fellow consultant or catch up on industry articles. Evenings involve preparing a healthy dinner, perhaps a short workout or yoga session, and winding down with a book or catching up on a series. She aims to disconnect from work by 7:00 PM to maintain balance, but might check urgent emails before bed.

Lifestyle

Mirre enjoys a structured yet flexible lifestyle. Her apartment is meticulously organized, reflecting her professional approach. She’s an early riser, typically starting her day with a green smoothie and checking emails before a workout or a quick walk along the Amstel. Weekends are for catching up on industry reading, trying new vegetarian recipes, or exploring Amsterdam’s cultural offerings, often with a friend or two. She values her independence and carefully manages her finances, prioritizing experiences and professional development over material possessions, though she does invest in quality tools that enhance her work and well-being.

Work life

As an independent consultant, Mirre's workdays are a dynamic mix of client-facing activities and deep work. She spends considerable time planning and delivering engaging customer training webinars for various SaaS platforms, requiring precise timing and smooth transitions between live product demos and slide decks. Recording onboarding walkthroughs is another core task, where she strives for crystal-clear explanations. She juggles multiple client projects simultaneously, each with its own set of deadlines and unique product nuances. The pressure to consistently deliver high-quality, easily digestible content while managing client expectations is a constant, but she thrives on the challenge.

Relationships

Mirre maintains strong professional relationships with her clients, often becoming a trusted advisor. Her social circle consists of a few close friends, mostly other independent professionals, with whom she shares advice and commiserates. She is close with her parents and siblings, who live in the Netherlands, and video calls with them weekly. Her professional network on LinkedIn is also a significant source of support and leads.

How they decide

Mirre is a highly analytical and research-driven decision-maker, especially for work-related tools. She meticulously compares features, reads reviews, and often tests free trials before committing. For personal matters or less critical purchases, she relies on trusted peer recommendations and prioritizes reliability and ease of use. She avoids impulsive buys and prefers to feel fully informed before making a choice.

How they sound

Mirre speaks with a clear, measured cadence, her voice calm and articulate. Her Dutch accent is subtle but present. She uses professional but approachable language, avoiding excessive slang or overly technical jargon when explaining concepts to clients. She is precise and tends to use complete sentences. When discussing her work, she might use phrases like 'ensuring clarity,' 'streamlining the process,' or 'delivering value.' She’s unlikely to use filler words like 'um' or 'uh' excessively, projecting confidence and preparation.