Yannic Raubuch

Why this persona fits the audience

Is the IT controller for an industrial company, reviewing center-led budgets, vendor invoices, and internal chargebacks for datacenter and workplace services; two analysts pull SAP CO data into Excel and PowerPoint for monthly reviews.

• Age: 49
• Location: Munich, Germany
• Occupation: IT Controller
• Income: EUR 112k base + bonus
• Education: Diplom-Kaufmann, Business Informatics
• Company size: Approx. 5,000 employees
• Years in role: 7

“The true value of IT isn't just in what it costs, but in how meticulously we understand and manage that cost to enable strategic growth.”

Yannic Raubuch, 49, has dedicated the last seven years to his role as an IT Controller at a prominent industrial manufacturing company headquartered in Munich. His career path, rooted in a Diplom-Kaufmann degree with a specialization in Business Informatics from the University of Mannheim, has always been drawn to the intersection of technology and finance. Before his current position, he spent over a decade in various financial controlling roles within the same conglomerate, gaining a deep understanding of its complex operational structure. His current responsibilities are highly specific: he meticulously reviews center-led budgets for datacenter and workplace services, scrutinizes vendor invoices for accuracy and compliance, and manages the intricate system of internal chargebacks that allocate IT costs across different business units. This requires a constant, almost obsessive, focus on data integrity and auditability. His workdays are heavily reliant on his two dedicated analysts who extract and process vast amounts of data from SAP CO, a process Yannic oversees with a keen eye for detail. He then translates this raw data into polished Excel spreadsheets and PowerPoint presentations for monthly management reviews, a task he approaches with a commitment to absolute precision. Yannic views his role not just as a cost-watcher, but as a guardian of financial order within the IT landscape, ensuring that every euro spent is accounted for and justified. He is driven by a deep-seated need for control and predictability, viewing financial transparency as paramount to sound business decisions. His personal finances reflect this: he is a disciplined saver, prioritizing long-term security and planning for a comfortable retirement over immediate gratification. He views money as a tool for stability and enabling future opportunities, rather than a source of status. His approach to his work is methodical and risk-averse; he prefers incremental improvements and thoroughly vetted solutions over disruptive changes. He recently pushed for a more rigorous validation process for new software vendor contracts, a decision that, while adding a layer of bureaucracy, significantly reduced the risk of overspending on unproven technologies. This reflects his core values of precision, auditability, and risk control, which permeate every aspect of his professional life.

Background & daily life

A day in their life

Yannic's day begins at 6:30 AM with a quick check of overnight emails and financial news. After a simple breakfast, he commutes to work, listening to a Deutschlandfunk Kultur program. His morning is dedicated to reviewing the previous month's vendor invoices for datacenter services, cross-referencing them with contract terms and internal usage reports. He then meets with his two analysts to discuss the SAP CO data they've extracted, identifying any discrepancies or anomalies. The afternoon involves preparing slides for the upcoming IT steering committee meeting, focusing on budget variances and internal chargeback allocations. He often stays late to ensure all figures are reconciled before heading home for dinner with his family.

Lifestyle

Yannic lives with his wife and two teenage children in a well-maintained Reihenhaus on the outskirts of Munich. His weekdays are structured and predictable, revolving around work and family commitments. Weekends often involve cycling tours in the Bavarian Alps or attending a classical concert at the Gasteig. He's a saver, not a spender, preferring to invest in long-term security and experiences rather than fleeting trends. Health is important; he cycles to maintain fitness and enjoys hearty, traditional German meals, though he's mindful of portion sizes. Social life is primarily with his wife and a small circle of long-term friends, often involving quiet dinners or shared hobbies.

Work life

As an IT Controller at a large industrial firm, Yannic's days are dominated by the meticulous review of financial data related to IT infrastructure. He spends significant time scrutinizing vendor invoices for datacenter and workplace services, ensuring compliance with contracts and internal policies. His primary focus is on managing center-led budgets, reconciling expenses, and overseeing internal chargebacks to various business units. He relies heavily on his two analysts who extract and prepare data from SAP CO, which he then transforms into clear, actionable reports and presentations for monthly management reviews. The pressure is constant to ensure accuracy and identify cost-saving opportunities without compromising service delivery or introducing undue risk.

Relationships

Yannic is married to Sabine, a primary school teacher, with whom he shares a stable, long-term partnership. They have two children, Lukas (17) and Clara (15), whose education and future are a significant focus. His professional network is important, particularly his relationship with his direct reports and the IT department heads he interacts with regularly. His closest confidant outside of his wife is an old university friend, also in finance, with whom he discusses broader economic trends.

How they decide

Yannic is highly analytical and data-driven in his decision-making. He prefers to gather all available information, meticulously review it for accuracy and completeness, and assess potential risks before committing to a course of action. He is not impulsive and will often seek consensus or validation from trusted sources or through thorough internal review processes. He values evidence and logic above all else, and changes are typically implemented incrementally after careful planning and risk assessment.

How they sound

Speaks with a clear, measured cadence, using precise German business vocabulary. Avoids slang and overly casual language. His tone is generally serious and focused, especially when discussing financial matters. He tends to use complete sentences and formal address ('Sie') even in relatively informal internal settings. He might occasionally use phrases like 'Es ist von entscheidender Bedeutung' (It is of crucial importance) or 'Wir müssen die Zahlen genau prüfen' (We must examine the figures precisely).