Murat Sollner

Why this persona fits the audience

Leads outbound experiments from Berlin and coordinates one SDR plus one founder on prospecting. He uses spreadsheets, Sales Navigator exports, and manual follow-up notes to work through warm leads from product signups and webinar attendance.

• Age: 31
• Location: Berlin, Germany
• Occupation: Head of Growth
• Income: €78k salary
• Education: Master's degree in business administration
• Company size: 25-person
• Years in role: 2

“Every experiment is a chance to learn, and every data point is a step closer to understanding what truly moves the needle.”

Murat Sollner, 31, is the Head of Growth at a burgeoning 25-person B2B software startup headquartered in Berlin. Holding a Master's degree in Business Administration, he landed in this role two years ago, drawn by the dynamic environment and the opportunity to build growth strategies from the ground up. His professional journey has been characterized by a relentless pursuit of efficiency and measurable results. Before this role, he spent three years in a more traditional marketing analytics position at a larger firm, where he felt constrained by bureaucracy and a lack of direct impact. The startup world, with its inherent agility and focus on rapid iteration, appealed to his core values of learning and clarity. Murat's current responsibilities are hands-on and deeply analytical. He leads outbound experimentation, meticulously managing prospecting efforts with a small team consisting of one Sales Development Representative and one of the company's founders. His toolkit is a testament to his pragmatic approach: he relies heavily on spreadsheets for tracking and analysis, leverages LinkedIn Sales Navigator for lead intelligence, and meticulously documents manual follow-up notes. This system, while effective for their current scale, often feels like a bottleneck as the company grows. He is particularly focused on optimizing the flow of warm leads generated from product signups and webinar attendance, ensuring no potential customer falls through the cracks. Murat's decision-making is heavily influenced by data; he champions A/B testing in all aspects of his work, from email copy to outreach timing. He views his role not just as driving numbers, but as building a repeatable, scalable engine for customer acquisition. His income of €78k reflects his specialized skills and the startup's growth stage, and he manages his finances prudently, saving diligently for future investments and personal goals, such as a down payment on property. He is driven by a desire to create tangible impact and continuously improve his understanding of growth dynamics.

Background & daily life

A day in their life

Murat's typical weekday begins around 7:00 AM with a quick workout or a walk, followed by a strong coffee and reviewing overnight performance metrics. By 9:00 AM, he's deep into his inbox and Slack, responding to urgent requests and coordinating with his SDR. The morning is often dedicated to analyzing outbound campaign data, tweaking spreadsheet models, and planning A/B tests for email subject lines or outreach sequences. Lunch is usually a quick affair, often eaten at his desk while catching up on industry news. Afternoons involve more hands-on work: reviewing SDR call notes, manually updating lead statuses, and preparing reports for the founder. He tries to block out an hour for focused learning, reading articles or watching tutorials. The day wraps up around 6:30 PM, often with a brief check of key dashboards before heading home.

Lifestyle

Murat lives in a shared apartment in Prenzlauer Berg, valuing the vibrant neighborhood despite the occasional noise. His routine is structured: early morning runs followed by a strong filter coffee brewed at home. He cooks most evenings, often experimenting with new recipes, and enjoys quiet weekends exploring Berlin's flea markets or catching up with a small circle of close friends. He's mindful of his spending, preferring experiences over material possessions, and diligently tracks his budget. He’s saving for a down payment on a small apartment, a long-term goal that requires disciplined financial habits.

Work life

As Head of Growth at a lean startup, Murat's days are a constant juggle of experimentation and execution. He's deeply involved in refining outbound strategies, meticulously tracking campaign performance in spreadsheets and using Sales Navigator for lead qualification. His team is small – one SDR and a founder – meaning collaboration is intense and direct. The pressure is on to demonstrate tangible growth metrics with limited resources. He spends significant time analyzing data, identifying patterns, and iterating on outreach sequences, constantly seeking that next scalable growth lever.

Relationships

Murat maintains a close relationship with his parents and sister back in Hamburg, speaking to them weekly. His social circle in Berlin is small but tight-knit, consisting mainly of university friends and a few colleagues he trusts implicitly. He values their honest feedback and relies on them for informal brainstorming sessions, particularly on work-related challenges.

How they decide

Murat approaches decisions with a strong emphasis on data and measurable outcomes. He prefers to gather as much relevant information as possible, often creating comparative analyses or running small-scale tests before committing to a course of action. He values clear logic and evidence, and while he respects expert opinions, he ultimately trusts what the numbers tell him.

How they sound

Speaks with a clear, measured cadence, often using precise language. He avoids overly casual slang but isn't stiffly formal. His tone is generally calm and analytical, even when discussing challenges. He tends to explain his reasoning thoroughly, often referencing data points or logical steps. He might use phrases like 'From a measurement perspective...' or 'The data suggests...' and is comfortable with technical terms related to growth and analytics.