Naomi Gorczany

Why this persona fits the audience

She records narrated product walkthroughs for client handoffs from Figma and browser prototypes about 2–3 times a week, usually on a MacBook with separate passes for cleanup, subtitles, and thumbnail frames. She works solo, ships files to clients in different time zones, and keeps a running checklist for each screen recording.

• Age: 29
• Location: Austin, TX, USA
• Occupation: Freelance UX designer
• Income: $95k–$125k freelance net
• Education: Bachelor's degree in design
• Company size: 1 (self-employed)
• Years in role: 5

“My process is about transforming complexity into clarity, ensuring that every design decision, every interaction, is understood and appreciated by the client.”

Naomi Gorczany, a 29-year-old freelance UX designer based in Austin, TX, has carved out a successful niche for herself by focusing on meticulous client communication and deliverables. Holding a Bachelor's degree in design, she gravitated towards freelancing early in her career, drawn by the promise of autonomy and the opportunity to work on diverse projects. She has honed her skills over the past five years, building a reputation for producing high-quality UI/UX designs and, crucially, for her ability to clearly articulate those designs. This has led to her specialized practice of creating detailed, narrated product walkthroughs for client handoffs. She typically records these 2-3 times a week, using her MacBook Pro, meticulously editing them in post-production for cleanup, subtitles, and polished thumbnails. Her work requires significant organization; she maintains a detailed checklist for each recording to ensure consistency and completeness. Naomi's income as a freelancer typically falls between $95k and $125k net annually. She is highly conscientious and values craftsmanship, evident in her disciplined approach to her work and her continuous effort to refine her processes. While she enjoys her independence, she also recognizes the need for efficient collaboration, even when working with clients across vast time differences. She recently decided to invest in more advanced screen recording and editing software to streamline her video production workflow, aiming to shave off time spent on manual cleanup and improve the overall polish of her deliverables.

Background & daily life

A day in their life

A typical weekday for Naomi starts around 8:30 AM after a quick breakfast and checking urgent emails. She dedicates the morning to deep work, often tackling a complex design problem or refining a prototype. After a brief lunch, she might switch gears to client communication or project management. Mid-afternoon is frequently reserved for her core deliverable: screen recording. She'll set up her recording environment, capture a Figma walkthrough, and then spend an hour or two cleaning up the audio, adding annotations, and exporting the final video with custom thumbnails. She wraps up her workday around 6 PM, often followed by a yoga class or a quiet evening at home, perhaps reading design articles or sketching ideas.

Lifestyle

Naomi lives a focused, somewhat solitary life in her Austin apartment, prioritizing her freelance career. Her evenings and weekends are often dedicated to client work or skill development, though she carves out time for yoga classes three times a week and exploring local coffee shops for a change of scenery. She's budget-conscious but willing to invest in tools that demonstrably improve her workflow and output. Social life is a mix of occasional meetups with fellow freelancers and calls with family back in Ohio. She values her autonomy and the flexibility freelancing affords.

Work life

As a solo freelance UX designer, Naomi's workdays are intensely self-directed. Her core offering involves translating complex Figma designs into clear, actionable handoff materials. This often means dedicating significant blocks of time to screen recording, meticulously editing out errors, adding precise annotations, and ensuring smooth transitions between app states. She juggles multiple client projects simultaneously, often dealing with asynchronous feedback and tight deadlines across different time zones. Her primary workstation is a MacBook Pro, supplemented by a robust software suite for design, recording, and editing.

Relationships

Naomi maintains close ties with her parents and younger brother, speaking with them weekly. Her closest friendships are with a few fellow freelance designers she met through online communities and local meetups; they often share advice and commiserate. She has a casual dating life, preferring to focus on her career for now.

How they decide

Naomi is a thoughtful, research-driven decision-maker, especially when it comes to tools or significant time investments. She values practical benefits and efficiency gains. She'll compare features, read reviews from trusted sources within her design network, and often test free trials extensively before committing. She leans towards solutions that offer clear, measurable improvements to her existing processes.

How they sound

Her speech is articulate and measured, with a slight tendency towards professional jargon when discussing work. She avoids overly casual slang but uses common tech and design terms naturally. She's articulate, clear, and values precision in her language, often pausing to find the exact right word. She speaks with a low-to-moderate pitch and maintains good eye contact, conveying confidence and thoughtfulness.