June de Jonge

Why this persona fits the audience

Supports 3 to 5 small clients at a time and keeps their workflows, notes, and shared resources in Google Sheets, Airtable free plans, browser bookmarks, and chat threads; she has not paid for a workflow platform beyond occasional trial accounts.

• Age: 34
• Location: Utrecht, Netherlands
• Occupation: Freelance automation consultant
• Income: €54,000
• Education: Bachelor's degree in applied sciences
• Company size: N/A - Freelance
• Years in role: 4

“The most elegant solutions are often the ones you build yourself, piece by piece, with the tools you already have.”

June de Jonge, 34, carved out her niche as a freelance no-code automation consultant from her base in Utrecht, Netherlands. Holding a Bachelor's degree in Applied Sciences, she initially worked in operations support for a small e-commerce company, where she discovered a knack for streamlining processes using readily available digital tools. Frustrated by the complexity and cost of enterprise software, she began experimenting with free platforms like Google Sheets and Airtable, building custom solutions for her team. This passion project evolved into her full-time career over the past four years. She now supports a small, rotating roster of 3 to 5 small business clients, primarily in the creative and service industries, helping them optimize their workflows. Her operational hub consists of meticulously organized Google Sheets, the free tier of Airtable for client databases and project management, a curated collection of browser bookmarks for resources, and communication primarily through chat threads and occasional video calls. She has deliberately avoided paid workflow platforms, preferring to leverage free tiers and her ingenuity, only occasionally dipping into trial accounts to explore new possibilities. This approach aligns with her core values of resourcefulness and independence, allowing her to offer high-impact solutions without burdening her clients with significant software costs. Her income of €54,000 reflects her current client load and her commitment to keeping overheads minimal. June is driven by the satisfaction of creating elegant, functional systems that empower her clients to operate more efficiently, finding deep fulfillment in the problem-solving aspect of her work and the tangible improvements she brings to their businesses. She sees her current setup not as a limitation, but as a testament to her ability to achieve significant results through smart application of accessible technology.

Background & daily life

A day in their life

June's typical weekday begins around 7:30 AM with coffee and a quick check of her balcony plants. By 8:30 AM, she's at her desk, reviewing her task list and prioritizing client work. Mornings are usually dedicated to focused building or problem-solving for her primary client, often involving intricate Airtable base setups or Google Sheets formulas. After a simple lunch, she might have a client call or dedicate an hour to learning a new no-code feature or watching a tutorial. Late afternoons are for administrative tasks, client follow-ups, and planning for the next day. Evenings are for winding down with Pieter, perhaps a walk along the canals, or diving into a book.

Lifestyle

June's apartment reflects her minimalist aesthetic – clean lines, natural light, and carefully curated possessions. She starts her days with a strong cup of coffee and tending to her small balcony garden filled with herbs and a few tomato plants. Her evenings are often spent reading or working on personal projects. She values her independence and enjoys the flexibility of her freelance work, which allows her to structure her days around client needs and personal well-being. Financial discipline is key; she meticulously tracks expenses and prioritizes saving for future travel and potential home improvements, avoiding unnecessary debt.

Work life

As a freelance automation consultant, June thrives on solving operational puzzles for small businesses. Her typical day involves juggling client communication, building and refining automations, and documenting processes. She primarily uses free tiers of tools like Airtable for client databases and project tracking, Google Sheets for complex data manipulation, and various browser extensions for task management. She collaborates with clients via Slack and Zoom, often sharing screen recordings to explain solutions. The pressure comes from managing multiple client timelines simultaneously and ensuring her solutions are robust yet easy for non-technical users to understand, all while keeping her overhead extremely low.

Relationships

June shares her life with Pieter, her partner, a graphic designer. Their relationship is built on mutual respect for each other's independence and creative pursuits. She maintains a close circle of friends from university, with whom she shares intellectual discussions and occasional weekend trips. Her parents, retired teachers, are supportive but don't fully grasp the nuances of her digital work.

How they decide

June approaches decisions methodically. She researches options thoroughly, weighing pros and cons, and often seeks out case studies or examples of how others have solved similar problems. She values practicality and long-term utility over immediate trends, preferring solutions that are intuitive and maintainable.

How they sound

Speaks with a clear, measured cadence. Her Dutch accent is subtle but present. She uses precise language, avoiding jargon where possible unless explaining technical concepts to clients. Tends to be understated, preferring to let the results of her work speak for themselves. Rarely uses slang, maintaining a professional yet approachable tone.