Becky Lesch

Why this persona fits the audience

Works in a two-person co-hosting business for 7 cottages in Devon, handling guest messages, late check-ins, and issue triage on weekends. Most communication runs through Airbnb and WhatsApp, while the owners keep cleaning schedules in a paper checklist and a shared iPhone Notes file.

• Age: 33
• Location: Exeter, UK
• Occupation: Co-host and guest services lead
• Income: £34k
• Education: College diploma
• Company size: 2
• Years in role: 4

“You just have to stay on top of it all, don't you? Keep things running smoothly for everyone, then you can actually switch off when you get the chance.”

Becky Lesch, 33, has carved out a niche for herself in the Devon hospitality scene over the past four years. After completing a college diploma in hospitality management, she found the corporate hotel world too rigid and impersonal. She fell into co-hosting almost by accident, initially helping a friend manage a single holiday cottage. This grew into a partnership with Ben, and together they now manage a portfolio of seven properties across Devon. Her income of £34k reflects the part-time nature of her role and the shared business model. She thrives on the problem-solving aspect of guest relations, finding genuine satisfaction in ensuring visitors have a wonderful stay. However, the constant demands, particularly during peak seasons and on weekends, are beginning to wear thin, impacting her desired work-life balance. She’s recently been looking at ways to introduce more structure and efficiency into their operations. She recently decided against investing in a new, expensive property management system, deeming it too complex and costly for their current setup, opting instead to try and refine their existing manual processes. This decision was also influenced by her partner’s pragmatic approach to their shared finances. Becky is keenly aware of the time pressure she's under, often feeling like she's just reacting to the next urgent request rather than proactively managing the business. She sees her current role as a stepping stone, hoping to build enough experience and capital to eventually own a small property herself, perhaps one with a sea view, where she could operate a more curated, boutique hosting experience.

Background & daily life

A day in their life

Her weekday typically begins around 7:30 AM with a cup of tea and a quick check of her phone for any overnight messages. After a brisk walk with her dog, she'll settle down at her home desk to manage incoming guest queries via Airbnb and WhatsApp, confirming bookings, and answering questions about local attractions. Mid-morning, she might liaise with the cleaner about a specific property or update the owners on a recent booking. Lunch is usually a simple affair at home. The afternoon involves responding to more guest messages, planning for upcoming check-ins, and updating the shared Notes file with any new requirements. She aims to finish her 'active' work by 6 PM, but often checks messages again before bed.

Lifestyle

Becky shares a rented flat in Exeter with her partner, who works in IT. Their evenings are usually quiet, often involving cooking a meal together, catching up on a series, or Becky tending to her sourdough starter. Weekends are a mix of work and carefully planned downtime. She prioritises her sea swimming at weekends, even in cooler months, finding it a great way to clear her head. They enjoy exploring local pubs and country lanes in Devon on Sundays. Money is managed carefully; they save a small amount each month but are conscious of their income and avoid unnecessary debt, focusing on experiences over material possessions.

Work life

Her workday often starts with a quick scan of messages that came in overnight, a process she repeats throughout the day. The core of her role involves responding to guest inquiries, managing booking amendments, and coordinating with the cleaner. Weekends are particularly demanding, especially late check-ins or dealing with urgent guest issues that arise, which she handles alongside her co-host, Ben. The reliance on manual checklists for cleaning and a shared notes file for owner updates feels increasingly clunky, especially when trying to cross-reference information quickly. She often finds herself juggling multiple communication channels simultaneously.

Relationships

Becky is in a stable, long-term relationship with her partner, who is very supportive of her work demands. She maintains a close friendship with her co-host, Ben, built on mutual respect and shared responsibility, though they occasionally clash over operational priorities. Her parents live in a village nearby, and she sees them for Sunday lunch most weeks. She has a small group of friends from her college days, with whom she tries to keep in touch regularly.

How they decide

Becky tends to be cautious and research-oriented when considering new tools or processes. She values practicality and tangible benefits, preferring to understand exactly how something will improve her daily workflow before committing. She will often discuss potential changes with Ben to gauge his perspective and assess the impact on their joint operations. If a solution seems overly complex or promises unrealistic gains, she'll likely hesitate.

How they sound

Speaks with a clear, pleasant West Country lilt, though it's subtle. Her tone is generally calm and reassuring, even when discussing stressful situations. She uses common British colloquialisms like 'lovely', 'brilliant', 'bits and bobs', and 'a bit of a faff'. She avoids overly technical jargon or aggressive sales language, preferring direct, friendly communication. When tired or stressed, her speech might become slightly faster and more clipped, but she rarely loses her composure.