Modest Sołtys

Why this persona fits the audience

He works from Warsaw with 4 recurring startup clients in the EU and produces monthly organic growth reports that include AI search visibility notes. He compares brand mentions across assistants and checks which competitor domains are being cited instead, then formats the findings in slides and sheets for founders.

• Age: 34
• Location: Warsaw, Poland
• Occupation: Freelance growth marketer
• Income: €30,000–€50,000 equivalent plus freelance income
• Education: Bachelor's degree
• Company size: Self-employed (solopreneur)
• Years in role: 6

“The real value isn't just in ranking higher, but in understanding *why* the AI is choosing to cite you, or worse, your competitors.”

Modest Sołtys, 34, is a freelance growth marketer based in Warsaw, Poland, who has carved out a niche serving European startups. Holding a Bachelor's degree, he transitioned into freelance work six years ago after a stint at a digital agency, seeking greater autonomy and the ability to focus on data-driven strategies. His current professional setup is characterized by working remotely from his modern one-bedroom apartment in the Mokotów district, a conscious choice for its balance of urban convenience and quietude. He currently manages four recurring startup clients across the European Union, a testament to his consistent delivery and adaptability. His income, typically ranging between €30,000–€50,000 equivalent annually plus freelance earnings, reflects his specialized skill set and the value he brings to early-stage companies. Modest's work is deeply rooted in evidence-based practices, a core value that drives his meticulous approach to marketing. He is particularly fascinated by the intersection of AI and SEO, dedicating significant time to understanding and leveraging emerging AI tooling for his clients. This has led him to develop a unique reporting methodology where monthly organic growth reports include detailed AI search visibility notes. He actively monitors brand mentions across AI assistants, analyzes competitor domain citations, and translates these complex findings into digestible slide decks and spreadsheets for founders. This focus on AI search visibility is a recent, significant pivot in his service offering, driven by his proactive nature and commitment to staying at the forefront of digital marketing trends. He views his work not just as a job, but as a continuous process of learning and problem-solving, constantly adapting his strategies to the ever-shifting digital landscape. His financial habits are disciplined, prioritizing savings for professional development and future investments over immediate gratification, reflecting a long-term perspective on career growth and stability.

Background & daily life

A day in their life

Modest's typical weekday begins around 7:30 AM with a strong black coffee and a quick scan of industry news on his tablet. By 8:30 AM, he's at his standing desk, diving into client analytics for a Berlin-based SaaS startup, cross-referencing their brand mentions across ChatGPT and Perplexity. A video call with a London-based e-commerce client at 10:00 AM focuses on refining their Q3 content strategy based on recent AI citation patterns. Lunch is a quick, healthy meal prepared at home, eaten while reviewing a new AI tool’s documentation. The afternoon is dedicated to compiling his monthly growth report for a French fintech client, meticulously crafting slides that highlight AI search visibility wins and losses. He might take a short break for a walk around the park before an evening session of A/B testing ad copy for another client, wrapping up his core work by 7:00 PM, often followed by an hour of personal learning or networking online.

Lifestyle

Modest lives a focused, work-centric life in Warsaw. He rents a comfortable, modern one-bedroom apartment in the Mokotów district, prioritizing proximity to public transport for client meetings and personal errands. His routine is structured around client deliverables, with evenings often spent catching up on industry news or experimenting with new marketing tools. He enjoys exploring Warsaw's burgeoning cafe scene for remote work sessions and occasional social meetups with fellow freelancers. Financial discipline is key; he meticulously tracks expenses and saves a significant portion of his income, viewing it as fuel for future professional development and potential investments. He’s not one for extravagant spending, preferring experiences and knowledge over material possessions.

Work life

Modest's work life is a dynamic blend of client management and deep analytical dives. He juggles four recurring startup clients across the EU, each with unique growth challenges. His core deliverable is a monthly organic growth report, a comprehensive document that now heavily features AI search visibility notes. This involves tracking brand mentions across various AI assistants, identifying which prompts yield positive results, and crucially, noting when competitor domains are cited instead. He meticulously compiles these findings into polished slide decks and spreadsheets, translating complex data into actionable insights for founders. The pressure comes from delivering consistent, measurable results for fast-paced startups, often requiring him to stay ahead of rapidly evolving AI and SEO landscapes. His days are a mix of client calls, data analysis, report generation, and continuous learning.

Relationships

Modest maintains a small but close circle of friends, mostly fellow freelancers and tech enthusiasts he met through online communities and local meetups. His parents, back in his hometown, are supportive but don't fully grasp the intricacies of his digital nomad-esque career. He values candid feedback from his clients, seeing them as collaborators rather than just customers, and often seeks advice from a senior marketing consultant he occasionally collaborates with.

How they decide

Modest is a research-heavy decision-maker. He meticulously gathers data, compares options, and often runs small-scale tests or analyses before committing to a strategy or tool. He values evidence and logic, preferring to understand the 'why' behind a recommendation. While he appreciates expert opinions, he ultimately trusts his own analysis and data-driven conclusions.

How they sound

Modest speaks with a clear, measured cadence, often pausing to ensure he's articulating his thoughts precisely. His language is professional and articulate, avoiding excessive slang or overly casual phrasing, even in informal settings. He tends to use precise terminology related to marketing and technology. He's not afraid to admit when he doesn't know something but will quickly follow up with how he plans to find out. He avoids hyperbole and focuses on factual reporting and logical reasoning.