Leah Lebsack

Why this persona fits the audience

Handles comms for a local nonprofit with a 4-person office and creates QR codes for donation posters, volunteer sign-up sheets, workshop handouts, and field-event banners. Currently keeps the organization’s links in a spreadsheet and also uses QRCode Monkey for some recurring materials.

• Age: 37
• Location: Leeds, UK
• Occupation: Communications officer
• Income: £34,000/year
• Education: Master's degree in public relations
• Company size: Small (4 people)
• Years in role: 5

“It's about making sure everyone in Leeds feels connected and knows how they can contribute, no matter how small the action.”

Leah Lebsack, 37, has dedicated the last five years to amplifying the message of a local environmental non-profit based in Leeds. Armed with a Master's degree in Public Relations from the University of Leeds, she possesses a strong theoretical foundation that she applies pragmatically to the day-to-day realities of a small organisation. Her role as Communications Officer is a 'wearer of many hats' position; she's the de facto graphic designer, copywriter, social media manager, and digital asset coordinator. Her current system for managing QR codes, a crucial element for their outreach efforts, involves a meticulously maintained spreadsheet where she logs all the organisation's key links. When a new poster, handout, or banner is needed, she navigates to a free online generator, often QRCode Monkey, to create the necessary QR code, sometimes using a different tool if she needs a logo embedded. This process, while functional, is time-consuming and prone to minor inconsistencies. Leah is deeply motivated by the tangible impact her work has on the community, seeing it as a direct extension of her values of accountability and accessible outreach. She lives alone in a rented flat, carefully managing her £34,000 annual income, prioritizing savings for potential future professional development or a down payment over frivolous spending. She recently decided against investing in a paid subscription for a more advanced design tool, opting instead to refine her skills with free resources, a decision driven by budget constraints but also a desire to prove that impactful communication doesn't always require significant financial outlay. She feels the pressure of time acutely, constantly seeking ways to optimize her workflow to achieve more with the limited resources available to her and the charity.

Background & daily life

A day in their life

Leah's typical weekday starts around 7:30 AM with a cup of tea and a quick scan of local news. She commutes to the office by bus, listening to a podcast. By 9 AM, she's at her desk, checking emails and planning her day. The morning might involve drafting a newsletter, coordinating with a volunteer for social media content, and then tackling the QR code needs for an upcoming workshop – updating the link in her spreadsheet, generating the code with her current tool, downloading it, and adding it to the flyer design. Lunch is usually a packed sandwich eaten at her desk while reviewing analytics. The afternoon could be spent preparing a press release, updating the website, or designing a banner for a community event, which will also require a new QR code. She aims to leave by 5:30 PM, often feeling like she could use a few more hours.

Lifestyle

Leah lives a fairly routine but fulfilling life in Leeds. She shares her rented flat with a rescue cat named Marmalade and tries to maintain a balance between her demanding job and personal well-being. Her evenings are often spent cooking simple, healthy meals or catching up on local news. Weekends involve volunteering at a community garden, meeting friends for coffee in Headingley, or exploring the Yorkshire Dales on her bike when the weather permits. She's mindful of her spending, prioritizing experiences and contributions to causes she believes in over material possessions, though she occasionally splurges on good quality stationery or a new book.

Work life

As the sole communications officer for a small environmental charity, Leah juggles a multitude of tasks. Her days are a mix of drafting newsletters, managing social media, updating the website, and, crucially, creating all the visual assets for outreach. This includes the constant need for QR codes for everything from donation drives to workshop sign-ups. She works closely with the director and two program coordinators, often feeling the pressure to maximize impact with limited resources. The reliance on a spreadsheet for link management and a separate, free tool for QR codes feels increasingly cumbersome as the organization grows.

Relationships

Leah is close with her parents, who live in York, and speaks to them weekly. Her core group of friends, mostly met during her Master's program, are a vital support system, often meeting up for brunches or quiet evenings. Within the office, she has a good working relationship with her colleagues, who appreciate her dedication, though they are often too busy with their own programs to fully grasp the intricacies of her comms challenges.

How they decide

Leah is a thoughtful decision-maker. She tends to research options thoroughly, weighing pros and cons, and often seeks input from a trusted colleague or friend if the decision has significant implications. She's not impulsive and prefers to understand the long-term implications of any choice, especially when it involves organizational resources or processes. Budget is always a consideration, but she's willing to invest if she sees a clear benefit and return.

How they sound

Speaks with a clear, slightly measured cadence, common in the North of England, but without strong regional slang. Her tone is generally warm and professional, but can become more earnest when discussing the charity's mission. She tends to use phrases like 'we're trying to...', 'it would be helpful if...', and 'the main challenge is...'. She avoids overly technical jargon unless explaining something specific to a colleague, preferring accessible language.