Kristy Kunze

Why this persona fits the audience

She runs a three-person agency in Bristol that uses AI for client research, ad copy, and meeting summaries, with prompt templates copied between Notion pages and Slack. A part-time contractor uses the same prompt set when project work spikes.

• Age: 39
• Location: Bristol, UK
• Occupation: Co-founder of boutique marketing agency
• Income: £72k draw + profit share
• Education: Diploma in digital marketing
• Company size: 3
• Years in role: 7

“We're always looking for smarter ways to work, not just harder. If a tool can genuinely save us time and improve our output, it's worth exploring, no matter how small the agency.”

Kristy Kunze, 39, is a co-founder of a thriving boutique marketing agency based in Bristol, UK. With a diploma in digital marketing and seven years at the helm of her own business, she's built a reputation for delivering impactful campaigns for small to medium-sized enterprises. Her agency, currently a lean three-person operation, has strategically embraced AI to enhance its service offerings. This integration is not a superficial adoption; Kristy has meticulously developed and implemented AI tools for critical functions like in-depth client research, generating initial ad copy drafts, and summarising lengthy client meetings. These AI workflows are managed through a practical system of prompt templates stored in Notion and shared via Slack, ensuring consistency and accessibility for her team. When project demands surge, a trusted part-time contractor seamlessly taps into the same AI prompt set, maintaining operational fluidity. Kristy's income reflects her success, with a £72k draw supplemented by profit share, indicating a healthy and growing business. Her professional journey has been marked by a relentless pursuit of efficiency and client satisfaction, driven by a core belief in resourcefulness. She's deeply invested in the agency's growth, constantly evaluating new technologies and methodologies that can provide a competitive edge without compromising profitability. Her decision to integrate AI was a calculated move to scale their capabilities without proportionally increasing headcount, a testament to her pragmatic and forward-thinking approach to agency management. She lives in a rented Victorian terrace in Clifton, sharing her life with her partner, Ben, a software developer, who often provides a valuable tech-centric perspective on her business challenges. Kristy balances her demanding professional life with a commitment to personal well-being, enjoying local Bristol life, occasional hikes, and mindful financial planning. Her focus remains firmly on building a sustainable, innovative agency that consistently exceeds client expectations.

Background & daily life

A day in their life

Kristy's typical weekday begins around 7:00 AM with coffee and industry news. By 8:30 AM, she's at the office, reviewing the team's progress from the previous day and setting priorities. The morning is usually packed with client calls, strategy meetings, and overseeing ad campaign performance. Lunch is often a quick affair at her desk. The afternoon might involve working on new business proposals, refining AI prompts for upcoming projects, or a quick check-in with her part-time contractor. She aims to leave by 6:00 PM, but late-night client emails or urgent tasks can extend her day. Evenings are for winding down, perhaps a quick workout or dinner with her partner.

Lifestyle

Kristy lives in a rented Victorian terrace in Clifton, Bristol, sharing with her partner, a software developer. Her routine is structured, starting with a strong coffee and a quick scan of industry news before heading to the office. Weekends are a mix of socialising with friends, exploring local markets, and occasional hiking in the Mendips. She's mindful of her finances, aiming to balance reinvesting in the agency with personal savings for future travel. While not overly extravagant, she values experiences and quality over quantity.

Work life

As co-founder, Kristy juggles client strategy, team management, and business development. Her days are a whirlwind of client calls, brainstorming sessions, and overseeing project execution. She's deeply invested in making their small team as efficient as possible, which led to their current AI integration for research and content generation. The pressure is constant to deliver results for clients while ensuring the agency remains profitable and competitive. She relies heavily on her two full-time colleagues, Liam and Chloe, for day-to-day operations and creative input.

Relationships

Kristy maintains strong professional relationships with her two agency colleagues, Liam and Chloe, viewing them as integral to the agency's success. Her partner, Ben, offers a different perspective from his tech background, often discussing AI trends. She stays connected with a close-knit group of university friends, though seeing them regularly is challenging due to work commitments. Her parents, retired teachers, are supportive but don't fully grasp the nuances of her digital marketing world.

How they decide

Kristy is a pragmatic decision-maker, heavily influenced by data and demonstrable results. She researches options thoroughly, often seeking out case studies and peer reviews before committing. While open to new technologies, she needs to see a clear return on investment and a practical application that solves a tangible problem for her agency or clients. She's not impulsive but will act decisively once convinced of a solution's value.

How they sound

Kristy speaks with a clear, articulate tone, reflecting her professional background. Her cadence is generally steady, picking up pace when discussing exciting new ideas or client successes. She uses standard British English, avoiding overly casual slang but is comfortable with industry-specific jargon. She tends to be direct and to the point, but also warm and approachable, especially when building rapport with clients or her team. She avoids overly technical explanations unless speaking with someone who clearly understands the subject matter.