Stina Preuk

Why this persona fits the audience

Volunteer head coach for an U-12 recreational football league in Berlin, Germany. Manages a team of 14 children alongside other parents. Uses free online drawing tools and WhatsApp group messages to share plays, but finds it difficult to verify if the children actually understand the assignments before game day.

• Age: 36
• Location: Berlin, Germany
• Occupation: Marketing Specialist / Volunteer Coach
• Income: $40,000 - $55,000
• Education: Bachelor's Degree
• Years in role: 2

“It's all about getting them excited to play and learn, but sometimes explaining a tricky pass feels like teaching a cat to sing opera.”

Stina Preuk, 36, is a dedicated Marketing Specialist living in Berlin, Germany, who also volunteers as a head coach for an U-12 recreational football league. With a Bachelor's degree, she navigates the fast-paced world of marketing, managing campaigns and analyzing data for a mid-sized agency. Her income, between $40,000 and $55,000, allows for a comfortable life for her family of four, though she remains mindful of expenses. Stina's passion for community and children's sports led her to take on the coaching role two years ago. She believes strongly in the values of fun, participation, and family engagement, seeing football as a vehicle for teaching valuable life lessons. Her approach to coaching is hands-on and empathetic, aiming to build confidence and teamwork among her 14 young players. She's resourceful, often using free online drawing tools to sketch out plays and then sharing them via a WhatsApp group with parents and players. However, this method has its limitations; she frequently finds herself questioning whether the children truly grasp the tactical nuances before game day arrives. This challenge fuels her desire for more effective teaching tools. Stina is an extroverted and agreeable individual, thriving on social interaction and collaborative efforts, whether at work or on the field. Her conscientiousness means she's organized and committed, but her openness to new ideas also means she's constantly looking for better ways to achieve her goals. She's recently been exploring different digital platforms to see if there are simpler ways to visualize and reinforce plays, driven by the recurring frustration of seeing her team struggle with execution due to a lack of clear understanding. Her relationship with time is one of constant juggling, always trying to fit more into her already packed schedule, while her view on money is practical – invest where it truly matters for her family and her community contributions.

Background & daily life

A day in their life

Stina's typical weekday begins around 6:30 AM with getting her children ready for school. After the school run, she heads to her marketing job, where she's usually immersed in meetings, campaign planning, and data analysis until around 5:00 PM. Once home, she quickly prepares dinner and helps with homework. If it's a practice day, she'll then head to the local sports field for the U-12 team's training session, which runs from 6:00 PM to 7:30 PM. After practice, she might spend another hour reviewing plays or responding to parent messages on WhatsApp before finally winding down for the evening. Weekends are a mix of game days, family outings, and catching up on household chores.

Lifestyle

Stina lives in a cozy apartment in Prenzlauer Berg with her husband, Felix, and their two children, Mia (10) and Leon (8). Weekdays are a whirlwind of marketing deadlines, school runs, and football practice. She prioritizes family time, ensuring weekends are reserved for activities like visiting parks, attending local events, or simply relaxing at home. Financially, she's pragmatic, preferring value for money and avoiding unnecessary expenses, but is willing to invest in things that genuinely benefit her children or her community involvement. She enjoys a good coffee and a chat with other parents at the park.

Work life

As a Marketing Specialist, Stina's days are filled with campaign planning, content creation, and performance analysis. She works in a mid-sized agency with a collaborative team, but often finds herself juggling multiple projects under tight deadlines. Her role requires a blend of creativity and data-driven decision-making. Outside of her professional life, her volunteer coaching role for the U-12 football team is a significant time commitment. She spends evenings and weekends strategizing plays, communicating with parents via WhatsApp, and coordinating practice sessions, often feeling the pressure to balance her professional responsibilities with her passion for youth sports.

How they sound

Speaks with a clear, friendly tone, often using slightly informal language common in Berlin. Her cadence is energetic but can become more focused and deliberate when discussing strategy or work. She tends to use phrases like 'ganz ehrlich' (honestly), 'na ja' (well), and 'mal sehen' (let's see). She avoids overly technical jargon unless explaining something specific related to marketing or football tactics, and she's not afraid to admit when something is challenging.