Larissa Breu

Why this persona fits the audience

Director of a large recreational youth football league in Berlin, Germany. Oversees 12 teams and organizes coaching clinics. Does not design plays personally but curates resources for volunteer coaches. Currently distributes static PDF playbooks and has no automated quiz system. Budget-sensitive but willing to invest in a tool that reduces volunteer training friction.

• Age: 45
• Location: Berlin, Germany
• Occupation: Non-Profit Program Manager
• Income: €40,000 - €50,000
• Education: Bachelor's Degree
• Company size: Small (non-profit organization, ~15 core staff)
• Years in role: 7

“It's not just about winning games; it's about building character and giving these kids a sense of belonging and purpose.”

Larissa Breu has dedicated the last seven years to steering the Prosumer Youth League in Berlin, transforming it from a loosely organized group into a well-structured program. Holding a Bachelor's degree, she transitioned into non-profit management after realizing her passion for community development and youth engagement. Her role as Program Manager for the league is a natural extension of her values, emphasizing organization, fair play, and education. She lives in Prenzlauer Berg with her partner and two teenage children, a constant balancing act between professional responsibilities and family life. Her income reflects the typical constraints of the non-profit sector, making her acutely aware of budget limitations. Larissa's approach to leadership is collaborative and empowering; she believes in providing volunteer coaches with the best possible resources, even if they are currently limited. She recently decided to explore digital solutions for coach training, frustrated by the inefficiencies of static PDF playbooks and the time it takes to manually onboard new volunteers. This decision stems from observing a recurring gap in understanding among coaches, which directly impacts the players' experience. She is actively seeking ways to improve the learning curve for her volunteer staff, aiming to create a more consistent and effective training environment without incurring significant costs. Her commitment to community service is evident in her tireless efforts to ensure the league runs smoothly, fostering a positive environment for over 12 teams and hundreds of young athletes.

Background & daily life

A day in their life

Larissa's typical weekday begins around 6:30 AM with getting her children ready for school. After dropping them off, she heads to the league's small office or works from home. Her morning is filled with responding to emails, coordinating with coaches about upcoming practices, and planning logistics for weekend games. She might spend an hour reviewing and adapting training materials or researching best practices for youth sports development. Lunch is usually a quick affair, often at her desk. The afternoon involves phone calls with potential sponsors or community partners, updating the league's website, and preparing for an evening volunteer meeting or coaching clinic. She aims to be home by 6:30 PM for family dinner.

Lifestyle

Larissa lives in a comfortable, though not luxurious, apartment in Prenzlauer Berg with her partner and two teenage children. Her days are a whirlwind of managing the youth league, coordinating volunteers, and ensuring her own family's needs are met. Weekends are often consumed by league games and events. She values efficiency and tries to balance her demanding role with family time, often opting for home-cooked meals and quiet evenings. While budget-conscious, she prioritizes experiences and community engagement over material possessions, believing strongly in investing time and effort into local initiatives.

Work life

As the Director of the Prosumer Youth League, Larissa's work is deeply rewarding but often feels like a juggling act. She manages a team of dedicated but often time-strapped volunteer coaches, overseeing 12 youth football teams. Her primary focus is on program development and volunteer support, not tactical play design. She spends her days coordinating schedules, organizing training sessions, liaising with parents, and sourcing educational materials. The current reliance on static PDF playbooks and the lack of automated training tools are a constant source of friction, especially when onboarding new, inexperienced coaches. She feels the pressure to constantly improve the training experience without a large budget.

Relationships

Larissa is deeply connected to her community. Her partner is supportive of her volunteer work, often picking up slack at home. She has a strong network of fellow non-profit organizers and league officials she can rely on for advice. Her primary influence comes from the parents of the children in the league and the volunteer coaches themselves, whose feedback she actively seeks.

How they decide

Larissa is a pragmatic and research-oriented decision-maker. She weighs options carefully, considering the impact on volunteers, children, and the league's budget. She often seeks input from trusted colleagues and observes how similar organizations operate before committing to a new approach. While not overly cautious, she prefers solutions that offer clear, tangible benefits and demonstrate good value.

How they sound

Speaks with a clear, friendly, and slightly formal tone, typical of professional German communication. Uses precise language when discussing organizational matters but can become more animated and colloquial when talking about the children or the excitement of game day. Avoids overly technical jargon unless explaining a specific process. Her cadence is steady, reflecting her organized nature, but can quicken when she's passionate about a topic.