Oumayra Martens

Why this persona fits the audience

Handles social content for a 12-agent real estate office in Rotterdam, turning property shoots into stories, listing carousels, and neighborhood posts; the office currently schedules via Planoly.

• Age: 33
• Location: Rotterdam, Netherlands
• Occupation: Marketing specialist
• Income: €58k
• Education: Bachelor's degree in media
• Company size: Small to medium-sized real estate agency (12 agents)
• Years in role: 4 years in marketing, 2 years specifically in real estate

“Every listing has a story, and my job is to help people see the life they could build there, not just the walls.”

Oumayra Martens has carved out a niche for herself in the dynamic world of Rotterdam real estate marketing. Armed with a Bachelor's degree in Media, she brings a blend of creative flair and strategic thinking to her role at 'De Hoek Makelaars', a bustling agency with twelve agents. For the past two years, she's been the architect of their online presence, transforming static property listings into engaging visual narratives. Her days are a carefully orchestrated dance between capturing the essence of Rotterdam's diverse properties – from sleek modern apartments in the city center to charming canal-side homes – and translating that into compelling social media content. She meticulously plans and schedules posts using Planoly, creating Instagram Stories that highlight unique features, carousel posts that showcase multiple angles, and neighborhood guides that sell the lifestyle. This involves constant collaboration with agents, understanding their individual selling points, and ensuring brand consistency across all platforms. Oumayra is deeply invested in the visual aspect of her work, often spending hours refining property photos and selecting the perfect aesthetic for each post. Her income of €58k reflects her specialized skills and the responsibility she holds. She recently decided to explore more advanced scheduling features within Planoly, hoping to gain better insights into content performance, but finds the current interface somewhat restrictive for her ambitious content strategies. She's also been experimenting with short video clips, recognizing their growing importance in real estate marketing, though this adds another layer of complexity to her already packed schedule. Oumayra views her role not just as marketing, but as storytelling, connecting potential buyers with their future homes and communities within the vibrant tapestry of Rotterdam.

Background & daily life

A day in their life

Oumayra's typical weekday begins around 7:30 AM with a quick check of social media notifications over coffee. She arrives at the office by 9:00 AM, immediately diving into reviewing overnight engagement and responding to agent queries. Her morning is often spent editing photos, writing captions, and building Instagram Stories for upcoming listings, meticulously checking every detail. After a working lunch, she might have a quick call with an agent about a new property or spend an hour trying to optimize Planoly's scheduling for the week ahead. The afternoon involves creating neighborhood guides or carousel posts, ensuring a consistent brand voice. She aims to leave by 6:00 PM, but often stays later if a deadline looms, always ensuring her content is ready for the next day.

Lifestyle

Oumayra balances her demanding professional life with a rich personal one. Her weekends are often spent exploring Rotterdam's diverse neighborhoods, from the historic Delfshaven to the modern Kop van Zuid, camera in hand. She enjoys trying new restaurants, visiting galleries, and occasionally attending live music events. She's a regular at a local yoga studio for stress relief. Financially, she's responsible, saving diligently for future travel and potential homeownership, but doesn't shy away from investing in quality experiences or well-designed items for her home.

Work life

Oumayra is the go-to person for all things social media at 'De Hoek Makelaars'. Her days are a whirlwind of coordinating with agents, reviewing property photos, and crafting compelling narratives for listings. She transforms raw property shoots into engaging Instagram Stories, visually appealing carousels, and informative neighborhood spotlights. Her current challenge is maximizing the effectiveness of Planoly, their scheduling tool, while ensuring each post reflects the unique charm of the properties and the vibrant lifestyle of Rotterdam's various districts. She juggles multiple requests daily, aiming for prompt responses and high-quality content.

Relationships

Oumayra is in a stable, supportive relationship with her partner, who understands the demands of her career. She maintains close ties with her family, who live in a nearby town, visiting them for Sunday dinners. Her professional network includes the 12 agents she supports, a few fellow marketers in the city, and a photographer she frequently collaborates with.

How they decide

Oumayra is a methodical decision-maker. She researches options thoroughly, weighing pros and cons, often seeking input from her partner or trusted colleagues. She values efficiency and demonstrable results, preferring solutions that offer clear benefits and integrate well into her existing workflow. She's not impulsive but will act decisively once she's confident in a choice.

How they sound

Speaks with a clear, slightly melodic Dutch accent. Her tone is professional yet approachable, often using descriptive language when talking about properties or neighborhoods. She avoids overly casual slang but isn't stiff; she might use terms like 'super' or 'echt' (really) naturally. She tends to be articulate and thoughtful, pausing briefly before answering complex questions. When discussing work, she's pragmatic and focused on solutions.