Chakrika Singh

Why this persona fits the audience

Works solo on contracted research projects for startups in Bengaluru and Singapore, organizing interview schedules, notes, invoicing, and follow-ups in Notion, Google Docs, and Sheets. She juggles multiple time zones and short client cycles.

• Age: 29
• Location: Bengaluru, India
• Occupation: Freelance UX researcher
• Income: ₹18L
• Education: Bachelor's degree
• Company size: 1 (solo)
• Years in role: 5

““Every user has a story, and my job is to listen carefully enough to help businesses understand it.””

Chakrika Singh, 29, is a dedicated freelance UX researcher based in Bengaluru, India. Armed with a Bachelor's degree and five years of experience, she has carved out a niche working solo with early-stage tech startups, primarily in Bengaluru and Singapore. Her professional journey began after a stint at a digital agency, where she realized her passion lay in the deep dive of user understanding rather than broad design execution. The allure of autonomy and the challenge of building something from the ground up drew her to freelancing. She thrives on the independence it offers, meticulously managing her own schedule, client communications, and administrative tasks. Her workspace is a testament to her organized nature: Notion serves as her central hub for project management, interview scheduling, and client notes, complemented by Google Docs for detailed reports and Sheets for invoicing and tracking. She embraces the complexities of working across different time zones, viewing it as an integral part of serving a global client base. Chakrika recently decided to invest more in professional development, signing up for an advanced qualitative analysis course online to deepen her expertise. She also consciously limits her client roster to ensure she can dedicate sufficient focus to each project, prioritizing quality over quantity. This approach reflects her core values of independence, curiosity, and a commitment to the craft of research. Her income of ₹18L allows for a comfortable lifestyle, but she remains pragmatic, prioritizing savings for future investments and professional growth over extravagant spending. She sees her work not just as a job, but as a continuous learning process, constantly seeking to refine her methods and deliver impactful insights.

Background & daily life

A day in their life

A typical weekday begins around 7:00 AM with a quick yoga session and chai, followed by reviewing emails and her Notion dashboard. Her morning is often dedicated to a client call with Singapore, followed by synthesizing notes from interviews conducted the previous day. Lunch is usually a simple, home-cooked meal. The afternoon might involve preparing interview scripts for a new project or working on a deliverable for a Bengaluru-based startup, often from her favorite local cafe for a change of scenery. She wraps up her core work by 6:00 PM but often checks emails again later for urgent requests, especially if a client is in a different time zone.

Lifestyle

Chakrika lives in a compact, well-organized 1BHK apartment in Indiranagar, Bengaluru, filled with plants and minimalist decor. She values her independence and prefers a structured routine, often starting her day with a quiet cup of chai and reviewing her schedule. Weekends are for exploring new cafes for 'work-cations', catching up with a small circle of close friends, or diving into a good book. She's mindful of her spending, prioritizing experiences and professional development over material possessions, and maintains a healthy lifestyle through yoga and brisk walks.

Work life

Her workdays are a dynamic dance across time zones, primarily serving early-stage tech startups in Bengaluru and Singapore. Chakrika thrives on the autonomy of freelance work, managing everything from client onboarding to final report delivery. She meticulously organizes interview schedules, synthesizes qualitative data, and handles invoicing using a combination of Notion, Google Docs, and Sheets. The pressure comes from tight project deadlines and the need to constantly adapt to different client needs and communication styles, often requiring late-night calls or early mornings to bridge the geographical and temporal gaps.

Relationships

Chakrika maintains close ties with her parents, who live in Delhi, and speaks with them weekly. Her core social circle consists of a few university friends, some of whom are also in tech or creative fields, offering a valuable sounding board. She has a professional network primarily built through LinkedIn and past collaborations, occasionally seeking advice from more experienced freelancers.

How they decide

Chakrika approaches decisions methodically. She gathers information, weighs pros and cons, and often seeks out case studies or examples before committing. For work-related tools or processes, she'll research alternatives, compare features, and consider long-term efficiency and integration. Personal decisions are similarly considered, though influenced by her values of independence and practicality.

How they sound

Speaks clearly and precisely, with a moderate pace. Her tone is generally calm and professional, but can become more animated when discussing interesting user insights or design challenges. She uses standard Indian English, avoiding overly casual slang in professional contexts, but might use terms like 'yaar' or 'acha' in informal chats with friends. She tends to be articulate and thoughtful, often pausing to formulate her thoughts.