Devin Goyette

Why this persona fits the audience

Part of a 3-person product team that ships internal and customer-facing tools under one brand. He handles one app while the team maintains a few others, and their outbound links and promo placements are tracked centrally across release docs and a shared spreadsheet.

• Age: 36
• Location: Amsterdam, Netherlands
• Occupation: Product manager
• Income: €65k-€100k
• Education: Master's degree
• Company size: Small startup (under 15 employees)
• Years in role: 5

“The real magic happens when a simple idea scales across everything we build, making our users' journey smoother and our own work more manageable.”

Devin Goyette, 36, is a seasoned Product Manager based in Amsterdam, Netherlands, holding a Master's degree. He's an integral part of a compact, three-person product team responsible for a suite of internal and customer-facing web applications operating under a unified brand. His primary focus is on the development and iteration of one specific application, while his colleagues manage the maintenance and evolution of the others. This structure necessitates a high degree of coordination, particularly concerning how their various products link to and promote each other. Devin is deeply involved in the operational side of this, contributing to the central spreadsheet where outbound links and promotional placements are meticulously tracked across all release documentation. His income falls within the €65k-€100k range, reflecting his experience and the startup environment. He lives with his partner in a rented apartment, valuing a balanced lifestyle that allows for both professional dedication and personal pursuits. Devin's approach to product management is characterized by a strong sense of accountability and a drive for simplicity, aiming to streamline user experiences and internal processes alike. He believes in the power of well-coordinated efforts, especially within a small team where every contribution has a significant impact. His recent work has involved refining the cross-app linking strategy, ensuring that visitors to any of their products are seamlessly guided towards others, thereby maximizing traffic and user engagement across their entire portfolio. This involves ongoing discussions with his team about the most effective and least intrusive ways to implement these connections, often debating the trade-offs between user experience and promotional goals. He's also been focused on improving the internal documentation for these linking mechanisms, aiming for greater transparency and easier onboarding for future team members, should the company grow.

Background & daily life

A day in their life

Devin's typical weekday begins around 7:30 AM with a walk and coffee. He's at his desk by 9:00 AM, starting with reviewing emails and Slack messages. The morning is often dedicated to focused work on his app – perhaps refining user stories, reviewing design mockups, or analyzing recent usage data. After a quick lunch, his afternoons are usually filled with team syncs, planning sessions, or user interviews. He dedicates time to coordinating with his colleagues on shared tasks, like updating the central spreadsheet for promotional links. He aims to wrap up by 6:00 PM, often spending the evening with his partner or pursuing personal interests.

Lifestyle

Devin leads a balanced life in Amsterdam, prioritizing his work and personal well-being. He shares a comfortable apartment with his partner, enjoying quiet evenings at home or exploring the city's vibrant cafe culture. Weekends often involve cycling along the canals, visiting museums, or catching up with friends. He's financially prudent, saving consistently while allowing for travel and experiences. Devin values his routine, which includes early morning walks and preparing healthy meals, contributing to his generally low stress levels.

Work life

As a product manager in a small, agile team, Devin's days are a dynamic mix of strategic planning and hands-on execution. He's responsible for one specific web application within the company's suite, ensuring its features align with user needs and business goals. His role involves close collaboration with a small engineering team and a designer. The team operates under tight deadlines, often shipping updates weekly. Devin spends significant time analyzing user feedback, defining product roadmaps, and coordinating with his colleagues on cross-app initiatives, like maintaining a shared spreadsheet for tracking promotional links across all their products.

Relationships

Devin is in a long-term relationship with his partner, a graphic designer, who offers a valuable creative perspective. He maintains a close-knit group of friends from university and work, often discussing industry trends and life challenges. Within his company, he has a strong, collaborative relationship with his two colleagues, built on mutual respect and shared goals.

How they decide

Devin is a methodical and research-driven decision-maker. He weighs pros and cons carefully, often seeking input from his team and analyzing data before committing to a course of action. He values simplicity and clarity, preferring solutions that are straightforward to implement and maintain.

How they sound

Devin speaks with a clear, measured cadence. His tone is generally calm and professional, even when discussing challenges. He avoids overly casual slang but is not stiff; he uses precise language and is comfortable explaining technical concepts. He tends to be direct but polite, focusing on facts and solutions rather than emotional appeals.