Lorene Kihn

Why this persona fits the audience

UK-based lifestyle vlogger and small business owner running a YouTube channel focused on sustainable living. Uses a mix of paid tools for editing but relies on manual keyword research and competitor analysis for video discovery, currently generating consistent ad revenue.

• Age: 34
• Location: Manchester, UK
• Occupation: Small Business Owner & Creator
• Income: £35,000 - £50,000
• Education: Master's Degree
• Company size: 1 (sole proprietor)
• Years in role: 7

“The most rewarding part is seeing how small, conscious choices can ripple outwards, creating a more beautiful and sustainable world for all of us.”

Lorene Kihn, a 34-year-old Master's degree holder residing in Manchester, UK, has carved out a niche as a successful lifestyle vlogger and small business owner. Her YouTube channel, 'Green Roots Living,' focuses on practical, accessible sustainable living, resonating with a growing audience seeking to reduce their environmental impact. Seven years ago, after a career in environmental policy consulting, Lorene felt a disconnect between her advocacy and her daily life. She decided to channel her expertise and passion into creating content that empowered individuals to make greener choices. Initially self-funded, her channel gradually gained traction through consistent, high-quality content and a genuine connection with her viewers. She now generates a steady income through YouTube ad revenue, affiliate marketing for eco-friendly products, and the sale of digital guides on topics like composting and zero-waste living. Lorene is meticulous in her approach, dedicating significant time to researching video topics, filming, and editing. While she utilizes paid software for video production, she remains deeply invested in manual keyword research and competitor analysis for video discovery, believing this hands-on approach fosters a deeper understanding of her audience's needs and search queries. This dedication has allowed her to build a loyal community and a sustainable business. She recently decided to invest in a higher-quality microphone and lighting setup to further elevate her production value, a decision driven by her commitment to quality and her long-term vision for the channel's growth. Lorene views time as a valuable resource, carefully allocating it between content creation, business development, and personal well-being, always striving for balance. Her financial approach is pragmatic, prioritizing reinvestment in her business and mindful consumption over excessive spending, reflecting her core values of sustainability and quality.

Background & daily life

A day in their life

Lorene's typical weekday begins around 7:00 AM with a quiet breakfast and a review of overnight comments and analytics. By 8:30 AM, she's usually at her desk, tackling administrative tasks like email correspondence, invoicing, or planning social media posts. Mid-morning, she might dedicate a few hours to scripting her next video or editing footage from a recent shoot, often pausing for a short walk or a mindful moment. Lunch is usually a simple, home-prepared meal. The afternoon could involve filming segments, researching new sustainable product alternatives, or engaging with her community on various platforms. She aims to wrap up work by 6:00 PM, often followed by cooking dinner with her partner or tending to their garden.

Lifestyle

Lorene lives in a well-maintained Victorian terrace in Chorlton, Manchester, with her partner, a graphic designer. Their home is a testament to their values, filled with second-hand furniture, upcycled decor, and an impressive collection of houseplants. Mornings start with a quiet cup of tea and a review of analytics before her partner heads to his co-working space. Evenings are often spent researching video ideas, editing, or tending to their small allotment garden. They prioritize experiences over material possessions, enjoying local farmers' markets and occasional weekend trips to the Peak District. Financial habits are prudent, with a focus on saving for future investments in her business and home improvements.

Work life

As a solo creator and business owner, Lorene's workdays are a dynamic blend of content creation, community management, and business administration. She dedicates specific days to filming, editing, and uploading, while others are reserved for outreach, responding to comments, and planning future content. Her editing suite features a mix of paid software like Adobe Premiere Pro and DaVinci Resolve, but she meticulously crafts her video titles, descriptions, and tags through hours of manual keyword research and competitor analysis, often using spreadsheets to track trends. The pressure to maintain consistent viewership and engagement is ever-present, but the autonomy and direct connection with her audience are deeply rewarding.

Relationships

Lorene's closest relationships are with her partner, who provides emotional support and occasional creative feedback, and a small circle of fellow creators she connects with online. She also maintains a strong connection with her parents, who live in the countryside and share her appreciation for nature. Her online community, while vast, is treated with genuine care and respect, influencing her content decisions.

How they decide

Lorene approaches decisions with a blend of thorough research and intuitive judgment. She will spend considerable time investigating options, comparing features, and reading reviews, especially for tools or investments that impact her business. However, she also trusts her gut feeling and prioritizes solutions that align with her core values and long-term vision, often seeking input from trusted peers in her creator community.

How they sound

Speaks with a clear, measured cadence, often using thoughtful pauses. Her vocabulary is articulate, reflecting her educational background, but she avoids overly technical jargon unless explaining a concept. She tends to use phrases like 'you know,' 'honestly,' and 'it's about' to emphasize points. She's conscious of sounding authentic and avoids hyperbole or overly sales-y language.