Aurelia Fietz

Why this persona fits the audience

Works in a 6-person boutique agency advising B2B and local-service clients across Germany and Austria. Handles audits, schema checks, and accessibility spot checks for 12 active domains, usually combining spreadsheets, Search Console, and manual browser testing.

• Age: 37
• Location: Berlin, Germany
• Occupation: Technical SEO Consultant
• Income: €72k
• Education: Master's degree
• Company size: 6
• Years in role: 8

“The beauty of the web is in its structure, and finding the flaws in that structure is a challenge I find deeply satisfying.”

Aurelia Fietz's journey into the intricate world of technical SEO began during her Master's studies in Information Science at Humboldt University of Berlin. Fascinated by how search engines interpret and rank information, she gravitated towards the practical application of these principles. After graduating, she joined a small, specialized digital agency, initially focusing on content strategy before her knack for uncovering technical website issues became apparent. For the past eight years, she has honed her skills as a Technical SEO Consultant, becoming an indispensable part of her current six-person boutique agency. Her role involves a deep dive into the technical underpinnings of websites for a diverse clientele across Germany and Austria, ranging from local service providers to B2B enterprises. Aurelia’s work is characterized by meticulous audits, rigorous schema markup checks, and crucial accessibility spot checks, all performed on an average of 12 active domains concurrently. She relies on a combination of sophisticated spreadsheets, Google Search Console data, and hands-on browser testing to diagnose and resolve complex issues. Her commitment to accuracy and client trust is paramount; she believes that clear, well-documented findings are the bedrock of successful client relationships. This dedication has earned her a reputation for thoroughness and reliability within her agency and among her clients. Aurelia lives a life governed by a strong sense of independence and a desire for continuous learning. She is not driven by status or overt displays of wealth, but rather by the quiet satisfaction of solving complex problems and building robust, accessible web experiences. Her income of €72k provides her with financial security and the freedom to pursue her interests, but she remains pragmatic, saving diligently for future stability. She views time as a valuable resource, meticulously allocating it between client work, personal development, and her passion for urban cycling, which serves as both a physical and mental escape from the digital realm.

Background & daily life

A day in their life

Aurelia's typical weekday begins around 7:30 AM with a strong coffee and a review of overnight search console alerts. After a quick breakfast, she cycles to her agency office, arriving by 9:00 AM. The morning is dedicated to client work: analyzing crawl data for a German e-commerce client, identifying and documenting schema errors for an Austrian B2B service provider, and conducting an accessibility spot-check on a new client's website. She spends an hour compiling a detailed report, ensuring all findings are clearly explained with screenshots and actionable recommendations. Lunch is usually a packed meal eaten at her desk while catching up on industry news. The afternoon involves a client call to discuss audit findings, followed by more technical deep dives, perhaps investigating site speed issues or optimizing robots.txt files. She leaves the office around 6:00 PM, often stopping at a local market before heading home for dinner and some personal study.

Lifestyle

Aurelia lives in a bright, minimalist apartment in Prenzlauer Berg, Berlin, filled with plants and well-organized bookshelves. Her income allows for comfortable living and occasional travel, but she's mindful of saving for future independence. Weekday mornings start with a strong coffee and a quick scan of industry news before her commute. Evenings are often spent cycling through the city, meeting friends for a quiet dinner at a local restaurant, or diving into a complex personal coding project. She values her autonomy, preferring to structure her own time and work processes.

Work life

Aurelia thrives on the intricate puzzle of technical SEO. Her days are a blend of deep-dive audits for diverse clients – from a regional law firm to an e-commerce site specializing in sustainable fashion – and proactive client communication. She juggles spreadsheets filled with crawl data, Search Console reports, and custom scripts, meticulously checking for schema markup errors, broken links, and accessibility issues across 12 active domains. Her small team relies on her sharp eye for detail, and she often finds herself explaining complex technical findings in clear, actionable terms. The pressure is constant but manageable, driven by a desire for accuracy and client satisfaction.

Relationships

Aurelia maintains close ties with her parents, who live in a smaller town outside of Munich, and a small circle of trusted friends from university. Her colleagues at the agency are a supportive, albeit small, group; they often collaborate on client strategies. Her primary influence comes from respected figures in the SEO community whose work she follows closely.

How they decide

Aurelia is a research-heavy decision-maker. She meticulously gathers data, compares options, and weighs pros and cons, often creating detailed comparison matrices for herself. She values evidence and logic, and while she listens to peer recommendations, her final decision is always based on her own thorough analysis and alignment with her core values of accuracy and efficiency.

How they sound

Speaks with a clear, measured cadence, favoring precise language. Her tone is generally calm and professional, even when discussing complex technicalities. She avoids slang and overly casual expressions, preferring to maintain a tone of expertise and reliability. When explaining technical concepts, she uses analogies sparingly but effectively. She might occasionally use German technical terms naturally within her English explanations.