Aymard Aubert

Why this persona fits the audience

Works in a Paris-based software company and tracks launches and independent creators so he can source posts, examples, and conversation topics for the company community. He is part of an 8-person marketing team and currently uses a mix of manual browsing, Slack bookmarks, and spreadsheets to organize discoveries.

• Age: 29
• Location: Paris, France
• Occupation: Community manager
• Income: EUR 54k
• Education: Master's degree
• Company size: Startup (approx. 40 employees)
• Years in role: 3

“The real magic happens when you connect disparate ideas – a small indie dev's clever solution here, a new framework's potential there – and build something truly useful for others.”

Aymard Aubert grew up in a moderately intellectual household in Lyon, where his parents, a librarian and an engineer, fostered a deep appreciation for learning and critical thinking. This upbringing instilled in him a natural curiosity and a methodical approach to understanding complex subjects. He pursued a Master's degree in Digital Marketing and Communication at Sciences Po, where he specialized in online community building and emergent digital culture. Upon graduating, he was drawn to the fast-paced environment of Paris's tech scene, landing a role as a Community Manager at a rapidly growing dev tools startup. His current position is a direct manifestation of his interests and education, allowing him to immerse himself in the world of software development and independent creators. He's been in this role for three years, steadily honing his skills in content curation and community engagement. Aymard is driven by a desire for connection and consistency, striving to build meaningful relationships both online and offline. His work life is characterized by a constant search for valuable insights, a process he currently manages through a somewhat unwieldy system of spreadsheets and bookmarks. He allocates a significant portion of his income towards experiences and personal development, occasionally investing in well-designed tools or courses that promise to enhance his professional capabilities or understanding of the tech landscape. He views his current manual processes not as a permanent state, but as a temporary inefficiency he is actively seeking to overcome. His relationship with time is one of proactive management, aiming to maximize productive hours while safeguarding space for personal exploration and connection, recognizing that burnout is the antithesis of creativity and creativity.

Background & daily life

A day in their life

Aymard's weekday typically begins around 7:30 AM with a quick check of his phone for urgent notifications before heading out for a coffee and croissant. By 9:00 AM, he's at his standing desk, diving into Hacker News and relevant subreddits. The morning is dedicated to community engagement – responding to posts, moderating discussions, and identifying potential content leads. After a quick lunch, often a sandwich from a nearby boulangerie, he spends the afternoon in 'discovery mode,' manually browsing tech blogs, indie maker forums, and Twitter, meticulously copying links and notes into his ever-growing spreadsheet. He schedules brief syncs with his marketing team throughout the week to share findings and brainstorm campaign ideas. He tries to wrap up by 6:30 PM, often spending the evening researching emerging dev tools or connecting with creators he's recently discovered online.

Lifestyle

Aymard lives in a bright, compact apartment in the 11th arrondissement, filled with houseplants and a growing collection of art prints from independent artists he's discovered online. His evenings often involve a quick, healthy meal prepared at home, followed by diving into online communities or listening to tech podcasts while sketching out content ideas. Weekends are a mix of meeting friends at cafes in Le Marais, exploring new galleries, or attending occasional meetups for developers or startup founders. He’s conscious about his spending, preferring experiences and quality over excessive material possessions, though he’ll splurge on a well-designed piece of tech if it genuinely improves his workflow or provides inspiration. He aims for consistency in his self-improvement, fitting in a run along the Seine a few times a week.

Work life

As a Community Manager at a burgeoning dev tools startup, Aymard's days are a dynamic blend of social media engagement, content ideation, and trendspotting. He navigates the constant influx of information from various platforms, meticulously searching for nuggets of inspiration that can fuel their company's community. His current toolkit—a patchwork of Slack bookmarks, a sprawling spreadsheet, and sheer manual browsing—often feels insufficient, leading to moments of frustration when valuable insights slip through the cracks. He's part of a lean 8-person marketing team, where every contribution is visible, and pressure to generate engaging content is constant. His direct manager, a pragmatic Head of Marketing, emphasizes data-backed decisions and consistent output, pushing Aymard to refine his discovery process.

Relationships

Aymard maintains strong connections with his parents and a close-knit group of university friends, with whom he shares life updates and seeks advice. Within his professional sphere, he has a collaborative dynamic with his marketing team colleagues and respects the technical expertise of the engineering team, often seeking their input on community topics. His primary professional influencer is his Head of Marketing, whose strategic guidance shapes his daily priorities.

How they decide

Aymard approaches decisions with a blend of research and peer consultation. He values data and evidence but also actively seeks out opinions and experiences from trusted colleagues and online communities before committing. He tends to be thorough, especially when it involves adopting new tools or processes, weighing potential benefits against the effort of implementation.

How they sound

Speaks with a clear, articulate Parisian accent, often employing a moderate pace that can quicken when discussing exciting new projects. Uses a mix of professional terminology and accessible language, avoiding overly technical jargon unless the context demands it. Can be enthusiastic and animated when sharing discoveries, but maintains a professional and respectful tone in formal settings. Tends to use phrases like 'C'est intéressant...' or 'What's really striking is...' He’s generally positive and avoids complaining directly, preferring to frame challenges as opportunities for improvement.