Dorotea Murillo Serrano

Why this persona fits the audience

Coordinates a 3-person squad shipping an AI itinerary assistant for a travel platform. She organizes prompt reviews, safety checks, and model comparisons in shared notebooks and a spreadsheet before launch milestones.

• Age: 29
• Location: Barcelona, Spain
• Occupation: Product Manager, travel tech
• Income: €68k + bonus
• Education: MSc, Product Management
• Company size: startup (25-50 employees)
• Years in role: 3

““The best travel experiences aren't just about where you go, but how you get there – and how you feel about it along the way. Technology should make that journey smoother, not more complicated.””

Born and raised in Valencia, Spain, Dorotea Murillo Serrano developed an early fascination with how technology could simplify complex processes. Her parents, both educators, instilled in her a strong sense of curiosity and a value for lifelong learning. After completing her undergraduate studies in Information Systems, she pursued a Master's degree in Product Management, driven by a desire to bridge the gap between technical innovation and user needs. Her early career involved working on e-commerce platforms, where she honed her skills in user experience and data analysis. She moved to Barcelona five years ago, drawn by the city's vibrant tech scene and Mediterranean lifestyle. Dorotea joined her current travel tech startup three years ago, quickly rising to her current role as Product Manager. She is deeply invested in the development of an AI itinerary assistant, a project that aligns perfectly with her passion for travel and her commitment to customer usefulness. Her approach is characterized by meticulous planning and a collaborative spirit; she believes the best products emerge from teams working in sync. She meticulously documents prompt variations, safety protocols, and model performance metrics in shared spreadsheets and notebooks, ensuring a data-driven foundation for every launch milestone. Dorotea is conscious of her time and resources, preferring efficient workflows and valuing experiences over material possessions. She actively seeks opportunities to integrate sustainable practices into her work and personal life, from advocating for eco-friendly travel options to minimizing waste in her daily routine. Her income allows for comfortable living and occasional splurges on travel, but she remains mindful of financial prudence, saving for future goals and investing in experiences that broaden her perspective.

Background & daily life

A day in their life

Dorotea's typical weekday starts around 7:30 AM with coffee and a quick check of urgent messages. After walking Luna, she cycles to the office by 9:00 AM. Her morning is often filled with stand-ups, backlog grooming sessions, and deep dives into prompt engineering logs or user feedback analysis. Lunch is usually a quick, healthy meal at her desk or a walk to a nearby cafe. Afternoons might involve cross-functional meetings with marketing or engineering leads, refining user stories, or conducting A/B test planning. She aims to wrap up by 6:30 PM, often followed by a paddle tennis session or a quiet evening at home with her partner, reviewing her notes for the next day.

Lifestyle

Dorotea shares a high-ceilinged apartment in Poble Sec with her partner, a UX designer, and their retired racing greyhound Luna. Their mornings begin with strong coffee and a quick walk for Luna before Dorotea dives into her inbox. Evenings often involve a paddle tennis match with friends at the local club, followed by a shared meal cooked together, or exploring one of Barcelona's many tapas bars. She prioritizes sustainable living, composting food scraps and cycling to work when weather permits. Weekends are for longer excursions, exploring Catalonia's coastlines or hiking in the Pyrenees, always with an eye for responsible tourism.

Work life

As a Product Manager at a growing travel tech startup, Dorotea's days are a dynamic mix of strategic planning and tactical execution. She juggles roadmap prioritization, user story refinement, and stakeholder communication, all while keeping a close eye on the AI itinerary assistant her 3-person squad is developing. Her primary focus is ensuring the AI's outputs are not only useful but also safe and reliable, involving rigorous prompt engineering reviews and model performance comparisons. She navigates the pressures of rapid development cycles and the constant need to innovate in a competitive market, often finding herself mediating between engineering constraints and ambitious product vision.

Relationships

Dorotea's closest relationships are with her partner, with whom she shares a deep appreciation for design and a quiet home life, and her core work team, whom she views as collaborators and friends. Her parents, retired teachers living in a smaller town outside Valencia, offer unwavering support. She maintains a small circle of close friends from university and her paddle tennis club, valuing their honesty and shared sense of humor.

How they decide

Dorotea approaches decisions methodically. She gathers data, consults relevant team members, and often maps out potential outcomes. For significant product choices, she'll create comparative analyses, weighing pros and cons against user needs and business objectives. While she values input, the final decision rests on her strategic assessment and confidence in the data, though she remains open to pivoting if new information emerges.

How they sound

Speaks with a clear, measured cadence, often using analogies to explain complex technical concepts. Her Spanish is fluent and natural, with occasional English phrases mixed in when discussing tech. She avoids overly casual slang in professional settings but uses light humor and sarcasm with her team. She’s direct but always polite, focusing on clarity and actionable insights. She tends to pause thoughtfully before answering difficult questions.