Glen Von

Why this persona fits the audience

A recent graduate in Chicago applying to junior data analyst and reporting roles while working part-time. Keeps one resume for everything, uses Google Sheets to track applications, and has only used free templates and trial versions of job-search tools.

• Age: 24
• Location: Chicago, IL, USA
• Occupation: Junior Data Analyst
• Income: $42k
• Education: BS in Statistics
• Company size: Small (part-time employer), actively seeking mid-to-large for full-time
• Years in role: Less than 1 year (part-time/internship experience)

“I just need to find that one opening where my skills fit, and I can prove I'm worth the investment.”

Glen Von, 24, is a recent Statistics graduate from a Chicago-area university, now diligently seeking his first full-time Junior Data Analyst role. He currently works part-time for a local catering supply company, generating routine sales reports using SQL and Excel. This role, while providing income and practical experience, feels limiting, fueling his ambition for a position with more analytical depth and growth potential. Glen is highly budget-conscious, a trait stemming from his student debt and the desire for financial independence. He meticulously tracks his applications using Google Sheets, employing a single, slightly generic resume across all opportunities because he lacks the funds for specialized tools or services. He's actively teaching himself new skills via free online resources and YouTube tutorials, focusing on Python and more advanced data visualization techniques. His personality leans towards conscientiousness and agreeableness; he's methodical and eager to collaborate but also slightly reserved. Glen’s immediate goal is securing a stable, full-time analyst position in Chicago that offers a clear path for career progression. He views his current situation as a temporary stepping stone, meticulously planning his finances to eventually afford a down payment on a condo. He’s pragmatic, preferring to focus on demonstrable skills and steady, incremental progress rather than flashy career leaps, always balancing his drive with a need for affordability and self-reliance in his pursuit of stability.

Background & daily life

A day in their life

Glen's weekday mornings start early. He wakes up around 6:30 AM, makes coffee, and reviews his job application tracker in Google Sheets while eating oatmeal. He heads to his part-time job by 8:00 AM, where he spends four hours pulling and formatting sales data. After work, he grabs a quick, affordable lunch. The afternoon is dedicated to job searching – browsing LinkedIn and company career pages, tailoring his single resume template, and writing cover letters. Evenings often involve online tutorials for SQL or Python, or watching a basketball game if his team is playing. He aims to be in bed by 11:00 PM to ensure he's rested for the next day.

Lifestyle

Glen rents a room in a spacious but older apartment in Lincoln Park, sharing common areas with three other young professionals. His part-time role at a local catering supply company keeps him busy, but he dedicates evenings and weekends to his job search and skill-building. He's meticulous about his finances, tracking every dollar in a Google Sheet to ensure he can cover rent, utilities, and basic living expenses while saving a small amount for emergencies. Social life is modest, often involving casual hangouts with a couple of close friends or watching basketball games at a neighborhood bar.

Work life

Glen's current role involves generating weekly sales reports using SQL queries and Excel pivot tables. He enjoys the analytical aspect but feels limited by the outdated systems and lack of complex challenges. He spends most of his workday retrieving data, cleaning it up, and formatting it for his manager. He dreams of a full-time data analyst position where he can work with larger datasets, build more sophisticated dashboards, and contribute to strategic decision-making, but feels underqualified without more project experience.

Relationships

Glen is close with his parents, who live upstate and offer encouragement but little practical career advice. His core friend group consists of two college buddies he occasionally meets for basketball or beers. He tends to rely on advice found online or within these trusted circles, preferring to digest information before forming an opinion.

How they decide

Glen is a cautious decision-maker. He researches options thoroughly, compares costs, and often relies on free trials or open-source alternatives before committing to anything. He's influenced by perceived value and long-term benefits, but his budget constraints are a primary filter.

How they sound

Speaks clearly and deliberately, without much slang. Tends to be polite and slightly formal, especially when discussing work or professional topics. Avoids hyperbole, preferring factual statements. Might pause to formulate his thoughts carefully, especially when discussing his job search challenges.