Óscar Jáquez Salazar

Why this persona fits the audience

He leads a 9-person cybersecurity services firm in Barcelona and spends part of each week building outreach lists from event attendee lists, industry directories, and LinkedIn. His team already uses a shared CRM and one regional rep handles follow-up while he manages the target accounts.

• Age: 39
• Location: Barcelona, Spain
• Occupation: Managing Director, IT services
• Income: €83k
• Education: Master's degree
• Company size: 9
• Years in role: 7

“The real value isn't just finding a problem to solve, it's understanding the intricate layers of risk and building a defense that truly lasts.”

Óscar Jáquez Salazar, 39, is the driving force behind a nine-person cybersecurity services firm based in the vibrant city of Barcelona. Holding a Master's degree, he founded the company seven years ago, channeling his deep expertise and entrepreneurial spirit into building a credible and secure offering for businesses. His income of €83k reflects his current success and the demanding nature of his role. Óscar's approach to business development is hands-on and analytical. A significant portion of his workweek is dedicated to the meticulous craft of building outbound lead lists. He sees this not as a chore, but as a critical strategic activity, diving into attendee lists from industry events, meticulously combing through professional directories, and leveraging LinkedIn to identify potential clients. This direct engagement allows him to stay intimately familiar with market needs and potential opportunities. His team operates with a shared CRM, and he has delegated immediate follow-up to a dedicated regional representative, Maria, freeing him to focus on cultivating relationships with key target accounts and shaping the company's strategic direction. Óscar is driven by a desire for security, both for his clients and his own company's growth, and places a high premium on credibility and maintaining control over his business's trajectory. He balances his demanding professional life with his family – his wife Elena and their seven-year-old son, Mateo – and finds rejuvenation in occasional travel and staying abreast of the latest tech trends through podcasts and industry publications. His recent focus has been on refining his lead generation process, seeking more efficient ways to identify and engage high-value prospects without sacrificing quality, a testament to his pragmatic and growth-oriented mindset.

Background & daily life

A day in their life

Óscar's typical weekday begins around 7:00 AM. After a quick breakfast and ensuring Mateo is ready for school, he heads to the office, often listening to a podcast on emerging threats. His morning is usually dedicated to strategic meetings, reviewing team progress, and responding to urgent client issues. Around lunchtime, he might grab a quick bite with a colleague or review industry news. The afternoon often involves deep dives into lead generation – meticulously building and refining his outbound lists from various sources, analyzing potential targets, and planning outreach strategies. He aims to leave the office by 6:30 PM to be home for dinner with his family.

Lifestyle

Óscar lives in a comfortable apartment in the Eixample district with his wife, Elena, a graphic designer, and their young son, Mateo. Weekday mornings are a rush of getting Mateo ready for school and a quick espresso before heading to the office. Weekends are for family time, exploring Catalan countryside, or catching up on industry reading. He's conscious of his health, aiming for a few runs a week along the Barceloneta boardwalk. Financially, he's focused on reinvesting in his business and securing their future, avoiding unnecessary debt but not shying away from strategic investments.

Work life

As Managing Director of a growing cybersecurity firm, Óscar's days are a blend of strategic oversight and hands-on business development. He dedicates significant time each week to meticulously crafting outbound lists, a task he finds both crucial and surprisingly engaging. He pores over attendee rosters from recent tech conferences, cross-references industry directories, and meticulously mines LinkedIn profiles. This direct involvement ensures he understands the market's pulse. His team of nine relies on his vision, while his sole regional sales rep, Maria, handles the immediate follow-up, freeing Óscar to focus on nurturing key target accounts.

Relationships

Óscar is married to Elena, who provides a grounding influence and creative perspective. His primary professional influences are industry peers he meets at events and respected figures in cybersecurity he follows online. He trusts his lead technician, Jordi, for technical insights and relies on Maria for sales feedback. His parents, retired teachers, offer unwavering support and occasional advice on life's broader aspects.

How they decide

Óscar is a methodical researcher. He weighs options carefully, often creating pros and cons lists, and seeks data to support his choices. He values efficiency and practicality, preferring solutions that integrate well with existing systems and demonstrate clear ROI. While open to new ideas, he needs to see a logical path to implementation and tangible benefits before committing.

How they sound

Speaks with a clear, measured tone, often using precise technical or business terminology. His Spanish is fluent with a slight Catalan inflection. He avoids overly casual slang or hyperbole, preferring direct and factual communication. When discussing strategy, his pace might quicken slightly, but he maintains a generally calm and composed demeanor.